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This six-title collection is the most recommended in the Marketing bookstore and it includes only the most critical articles from the world’s top management experts, curated from Harvard Business Review’s rich archives. The authors are all management gurus such as: Michael Porter, Clayton Christensen, Peter Drucker, Jim Collins, & many more. It includes 6 books on the essentials of management, Leadership, Strategy, Change management, Managing people and Managing yourself.
Marketing For Dummies – While this guide delves deep into the classic four P’s of marketing, it reaches beyond the basics of how to design a simple marketing program and gives you insight into
|Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition|
10 books covering the following topics most essential to managers
1) Presentations. 2) Business plans. 3) Giving effective feedback.
4) Delegating work. 5) Finance basics. 6) Getting work done.
7) Managing time. 8) Running meetings. 9) Managing up.
10) Managing projects.
Harness the power of marketing and watch your business grow. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.
Philip Kotler is one of the world’s leading authorities on marketing. The book on Marketing management by Philip kotler and his co author Kevin lane keller is known to be the best book on the subject of Marketing and is referred across the world in most MBA colleges and institutions. It is a must have book in your library if you are in the field of marketing or even if you have a small business of your own.
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Hooked: How to Build Habit-Forming Products – Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the advertising business”. David Ogilvy is a genius when it comes to advertising, and hence his book on advertising is one of the best and most in depth books on the topic of Advertising.
First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
|Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition|
The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a “big picture” approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today’s business world, one must recognise how a firm can use all the promotional tools to communicate with its customers.
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place-but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to conquer the world of advertising.
Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding
|100 Ways to Create a Great Ad|
100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the ‘Reveal’ and the ‘Mash-up’, it presents the key methods of devising print, television, radio, direct, and online ideas.
|Positioning: The Battle for Your Mind|
The first book to deal with the problems of communicating to a skeptical, media-blitzed public,Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to make and position your brand as an industry leader.
“Cases in Advertising Management” offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.
Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.
Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, “Kellogg on Branding” includes chapters written by respected Kellogg marketing professors and managers of successful companies.It includes: the latest thinking on key branding concepts, including brand positioning and design; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives
The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success
|Branding For Dummies|
Discover how brands are created, managed, differentiated, leveraged, and licensed. Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It’ll help you define your company’s mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, and so much more.
It’s tempting to believe that brands like Apple, Nike, andZappos achieved their iconic statuses because of serendipity, anunattainable magic formula, or even the genius of a singlevisionary leader. However, these companies all adopted specificapproaches and principles that transformed their ordinary brandsinto industry leaders
“Aaker on Branding” presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.
|Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand|
Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
|Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time|
What do Coca-Cola, McDonald’s, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they’ve launched that have bombed — spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig’s book, we’re given the inside story of 100 major brand blunders.
The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world’s most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller’s cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management.