Customer orientation

Customer orientation

Customer orientation is of ultimate importance to deliver value added products. There are 4 basic stages for customer orientation

1) Develop

  • Development has to be done keeping customer needs into mind.
  • Products should be customer oriented.
  • The development cycle time should be minimal

2) Manufacture

  • As per the product, the manufacturing should be such that it gives the best products to the customer
  • Quality should not be compromised
  • Manufacturing cycle time should be reduced

3) Market

  • Identifying and targeting the right customer
  • Processing the demand as early as possible
  • Customization of the products for the market

4) Deliver

  • Deliver to the target customer
  • Reduce delivery time
  • Value for money products

Thus by these 4 steps, A value added product is delivered.

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About Hitesh Bhasin

A very enthusiastic Marketing professional with an aim to make this website one of the best marketing resources on the web. How did you like the post? Contact me for Feedback OR Subscribe to marketing91 for daily marketing updates. You can also follow me on Google plus


  1. Rohit Grover says:

    Hi, Where can i find more information of these 4 steps. Thanks

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