Production Concept – Consumers prefer products that are widely available and inexpensive
Product Concept - Consumers favor products that of fer the most quality, performance, or innovative features
Selling Concept - Consumers will buy products only if the company aggressively pro motes or sells these products
Marketing Concept - Focuses on needs/wants of target markets & delivering value better than competitors
Societal Marketing concept - Focuses on needs/ wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being
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About Hitesh Bhasin
Wat of the customer concept