May 25, 2015

Indirect marketing – how to market indirectly?

Indirect marketing

As opposed to the direct marketing technique, the indirect marketing strategy focuses on channels where there is no direct communication with customers by the companies. Therefore, indirect marketing is mainly used to retain customer, increase customer’s loyalty, and develop more business. [Read more…]

Marketing mix of Rolex – Rolex marketing mix

Marketing mix of Rolex

Rolex is a private brand that deals in manufacturing, designing and distribution of wrist watches. The most premium wrist watches that you can imagine. Alfred Davies and Hans Wilsdorf founded this watch manufacturing company in England in the year 1905. Presently the company’s headquarters are located in Geneva, Switzerland. Rolex is amongst the top hundred powerful brands in the global market and the largest with a single day produce of two thousand watches. Some of the competing brands for Rolex are as follows  [Read more…]

Direct marketing – Interacting directly with customers

Direct marketing strategy

As the name suggests, direct marketing represents a marketing strategy for communicating directly with your customers. It can be employed by both businesses and non-profit organizations. Being cost-effective and powerful in generating sales, direct marketing strategy is considered to be ideal for small businesses with limited marketing resources.

The direct marketing strategy can be applied by both B2B and B2C. This strategy involves advertising techniques that can easily reach the targeted customer and communicate the intended message. [Read more…]

Marketing mix of Asian Paints – Asian paints marketing

Marketing mix of Asian Paints

Asian Paints is an Indian, public ltd company, that has its headquarters in Mumbai, India. The company deals in the manufacturing of paints that are used for decorative purposes and has industrial usage.

This chemical company is the largest manufacturers of paints in India and third largest in Asia. Besides India, Asian paints also serves a global market with the help of its subsidiary companies like Berger International ltd and SCIB Paints. [Read more…]

Cooperative marketing – An inexpensive and underused marketing tool

Cooperative marketing

During the years, more and more companies are looking into new methods to deal with changing customer behavior, recession, increased competition, etc. The purpose of all companies, no matter their size, small or large, is to focus on increasing market share and market exposure, and to become more time effective and cost-effective. Therefore, more and more companies have started to apply the cooperative marketing concept in their businesses. [Read more…]

Marketing Mix of Hewlett Packard – HP marketing mix

Marketing mix of Hewlett Packard

Hewlett-Packard is an American multinational corporation that deals exclusively in information technology. Bill Hewlett and Dave Packard founded the company in the year 1939 and the headquarters are located in California in USA. Hewlett-Packard has become the largest manufacturers of PC in the world and it supplies its products to individuals and business enterprises. Some of its competitors are as follows

  • Lenovo
  • Sony

[Read more…]

Marketing mix of Ipad – Ipad marketing mix

Marketing mix of Ipad

The iPad has been designed, produced and marketed by the international company Apple Inc. The company deals with tablet computers and it was the first company to launch the iPads, which was a fantastic innovation by Apple and catapulted the company into instantaneous fame. As on date, more than 200 million units of iPads have been sold in the international market. [Read more…]

Price elasticity of demand

Price elasticity of demand

The price elasticity of demand is a notion closely related to the notion of Giffen Good (by Robert Giffen) which first appeared in Alfred Marshall’s book, Principles of Economics. Price elasticity of demand measures how much the quantity demanded will change if the price changes.

Most often we hear that price is a major factor which can directly affect the demand of a product. With this in mind, the following article is going to describe the concept of elasticity of demand in general, the factors that are influencing it, as well as its calculation and interpretation. [Read more…]

Marketing mix of Fedex – Fedex marketing mix

Marketing mix of Fedex

FedEx is an American corporation that provides delivery services of couriers. This Public Ltd Company has its network in all the major cities of the globe. Founded in the year 1998, the company has its headquarters in Memphis, United States and its present Chairman is Fredrick W Smith. FedEx provides fast courier services to its customers in order to retain its client base and to gain new customers. Its chief competitors who provide them a stiff competition are as follows-  [Read more…]

Foot in the door marketing

Foot in the door marketing

How many times have you received invitations to attend different kinds of charities or exhibitions? And when you go to these exhibitions or charities, you find yourself getting involved in them, even when you didn’t want to? This behavior is not a normal customer behavior. Instead its a sales as well as marketing tactic to hook the prospect and then convert him slowly to a long term customer. This technique is known as the Foot in the door marketing technique. [Read more…]