Abercrombie and Fitch is an American origins brand known for its young and dashing image. It has retail outlets present all across the US as well as across the Globe in major countries. It can be called a lifestyle brand because of the way it markets itself through lifestyle segmentation. [Read more…]
Abercrombie and Fitch is a youth brand targeted towards the go getter crowd which wants to look good and stay young. The same young image is communicated by the brand over and over again – through its use of customer representatives as well as the store layout.
Although the brand has major revenue generation in the US only, it has also expanded to many different regions across the world. But there is still a lot expected from Abercrombie and Fitch.
Here is the SWOT analysis of Abercrombie and Fitch
One of the strongest player in the Indian market when it concerns motorcycles and scooters is Bajaj Auto. It has a couple of strong brands under its belt, and is known for its penetration in the three wheeler market as well. [Read more…]
Every brand that we see today, has a market strategy. But more then the market strategy, the pricing strategy matters and competitors can be differentiated based on the price point they use.
A top of the line brand will always use Non price competition and it tries to differentiate its products. A brand which enters price competition, will always launch products which are common but due to its distribution prowess, the price competition firm can reach huge volumes, and get its bottom line. [Read more…]
ACC cements has a rich history. In 1936, ten companies which were manufacturing Cement individually joined hands to form the Associated cement companies limited in India. The objective of this company was simple – to give the best quality of cement in huge quantities. Till date, we can safely say that ACC has become the company it wanted to be. [Read more…]
Absolut vodka is one of the top 5 brands in the world involved in selling vodka and spirits. If calculated brand wise, then it is the 3rd ranking brand of the alcohol industry and is behind Bacardi and Smirnoff. Absolut comes from the house of Pernod ricard. Absolut and Chivas regal are two of the leading brands from the house of Pernod ricard, which has above 30 total brands. [Read more…]
Most of us are tired of competition. Majorly because it takes away business from us. But overall, there are many benefits of competition.
Decades ago, in the production era, companies just used to produce material and concentrated very less on selling them or differentiating them. All that has changed because of competition.
Ever noticed that most people are tired of government’s services? Do you know why that is? It’s because government does not have competition. As there is no competition, complacency and inefficiency is imminent. (I congratulate you if you think your government is efficient. You would probably be one of the few). [Read more…]
Sprite is known as the smartest of all aerated drinks, simply because that’s what it communications represents. 7 Up, which is the main competitor of sprite, is a really cool dude. On the other hand, Sprite is someone sarcastic and clever, who always gets away with his tricks.
Being from the portfolio of Coca Cola, Sprite has earned a name for itself across the world as it has far and wide distribution. Here is the Marketing mix of Sprite including the 4 P’s. [Read more…]
Segmentation targeting and positioning in the Marketing strategy of Aquaguard.
“Aquaguard has a clear segmentation of people who want clean water. This is more of a psychographic as well as demographic segmentation. Psychographic because Aquaguard is changing the psychology of people by offering them clean water. Demographic because, the marketing strategy is always targeting the decision makers – The housewives, the purchase managers and the people who are capable of taking a decision for the water purifier.
The targeting strategy is based on the quality of water. For towns where the water quality is good, UV water purifier is targeted. And for towns where water quality is bad, there RO or RO + UV water purifier is targeting. [Read more…]
Aamir Khan is one of the most versatile actors in Bollywood and is known for his acting and his perfectionism. He has delivered many super hits over the years and is loved all across the world for his charm and acting. We all know that SWOT analysis can be prepared for brands as well as people. So here is the SWOT analysis of Aamir Khan. [Read more…]
Whenever you form a marketing strategy, there are many things that you have to consider. Over a period of years, many concepts have been put forward for marketing strategy and how to implement the same. One of such concepts is the Wheel of consumer analysis.
Most marketing strategies are based on the analysis of the business market. Wheel of consumer analysis is an excellent tool which helps in forming a marketing strategy after taking the consumer’s in consideration. Overall, there are 3 aspects of the consumer which are analysed. And once these 3 aspects give an overall outlook to the consumer mindset, then the marketing strategy is made. [Read more…]