July 24, 2016


SWOT analysis of Banking industry

The banking industry is one of the most dynamic industry because of the amount of money and transactions involved. Everyone needs loans and everyone wants to save money and increase it with interest as well. Without further ado, we present you

The SWOT analysis of Banking industry

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Marketing Mix Of American Express

American express is a public company belonging to the financial services industry, which was founded in 1850 in Buffalo, New York, USA. It has its headquarters in New York City. Kenneth Chenault is the Chairman and CEO at present of the company. The company offers services like finance, insurance and travel.

Its main products are charged cards, credit cards and traveler’s cheque. Out of the total volume of credit card transactions (in $) in the US, approximately quarter of it is the share of American express cards. It was listed as one of the top 20 most admired companies by Fortune. It’s the 4th largest card network in the world on the basis of number of cards in circulation. Its major competitors are Visa and Master Card  [Read more…]


Marketing Mix Of Amazon Kindle – Kindle marketing mix

Amazon is no more an e-commerce enterprise, in the contemporary world, Amazon is an Internet Giant; nobody understands the audience better than Amazon. The Internet-based services; e-commerce services and the unique Amazon Kindle are some of the services that are simplifying lives for better.

Amazon Kindle was launched 8 years ago and what did it was simply changed the way people read and store reading memories; the simple idea of leveraging readers with the power to read as they want and where they want has done wonders for the product. [Read more…]


Marketing Mix Of Google Android

One good day, Internet giant Google decided to build an Operating System that revolutionizes the market of mobile devices and also impacts the way people interact with mobile devices. Well, well, well! Google has been quite successful in changing the way people access Internet and get things done in the modern world.

Android has not only given rise to number of mobile users but has also coaxed a lot of competitors to bankruptcy. Popular mobile companies like Nokia and Motorola had to rethink their strategy and start from square one in order to tackle Android. The ride has been really exhilarating for all the competitors since the time Android made a debut. [Read more…]


Marketing Mix Of Adani Group

Founded in 1988 by Gautam Adani, Adani Group now is a multinational conglomerate company. The headquarters of company are situated in Ahmedabad, Gujarat. Adani Group has loads to its name; they have not only built an empire that is huge but have built a company that makes India popular at the international juncture.

The Group happens to be the largest port developer and operator from India; they function in association with Mundra Port, which is India’s largest commercial port. Adani Group has involved a bit of them in almost every vertical. [Read more…]


Marketing Mix Of Arrow

It is an American brand for premium clothing, the foundation for which started in the year 1851 but proper introduction of the brand in the market happened in 1885. Ebenezer Brown started the brand; it started with detachable collars &  kept on innovating to offer authentic American style of clothing. The brand is spread across 555 countries around the globe and offers clothing for men, women and children.

With rising competition in the apparel industry where new brands keep coming, it gets difficult to maintain your market share. The brand Arrow also faces competition from some international brands like Blackberry, Louis Philippe and Park Avenue etc. in the premium-clothing segment. And to stay in the market it is important what the survival strategy of the brand is. [Read more…]


The relation between USP and Value proposition

Many a times, readers get confused between value proposition and USP which stands for unique selling proposition. They generally ask the difference between the same. This article tells you how USP and value proposition are different and yet the similarities between them.

A unique selling point is 1 or maximum 2 things which differentiates the product from its competitors. For example – Volvo is known to have the safest buses and cars. Apple is known to be a solid brand and has a fantastic brand equity. McDonalds is known have fantastic burgers and quality across its all outlets. [Read more…]


Marketing Mix Of Axe – Axe marketing mix

Axe comes from the colorful house of Unilever. The home care brand Unilever caters to almost half of the world’s population; over the time brand has developed a sense of trust among people and tends to serve them with the best, every time.

Axe is one of the most popular products; it not only spoils people with hundreds of products to choose from but also serves an experience like never before. There are millions of deodorants in the market but only the likes of Adidas, Park Avenue and Nivea are in competition with Axe. [Read more…]


Marketing Mix Of Aviva Life Insurance – Aviva marketing mix

Aviva Life Insurance is a well-known company in the insurance business and this multinational company has its headquarters in London, United Kingdom. Aviva was founded in the year 2000 and its current CEO is Mr. Mark Wilson.  It has a huge customer base of over 53 million and is spread across 28 countries. It has various subsidiaries and joint ventures across various countries. It stands as the 5th largest insurance company in the world and largest in UK. [Read more…]


Marketing Mix Of Asus – Asus marketing mix

Founded in 1989, Asus is a public company based in Taiwan and is a multinational computer hardware and electronics manufacturer, having its headquarters in Beitou district, Taipei. The current Chairman is Mr. Jonney Shih. It is the 4th largest PC vendor in the world by unit sales. It is a listed company on Taiwan stock exchange. Asus operates in around 32 countries with about 50 service centers across them and for convenience of customers it has about 400 service partners worldwide.

In all the segments of its business Asus faces a good competition like in laptop and desktop business, HP, Apple, Acer, Toshiba are its main competitors whereas in smart phone business Micromax, Samsung, Motorola etc. [Read more…]


Marketing mix of Google – Google marketing mix

Google is an American corporation dealing in products and services that are based on internet. This multinational company specializes in search, software, online advertising and cloud computing. Google is a public company started by Sergey Brin and Larry Page in 1998 with a $100,000 investment.  Google has come out as a winner amongst all the other search engines because of its smart choices, excellent ideas, perfect implementation of ideas and exclusive products and services.

Google faces a stiff competition from its adversaries who acts as motivators for the company. Some of its competitors are as follows: [Read more…]