MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of your company and … [Read more...] about Above 30 Marketing and strategy models and concepts
Banks are constantly flexing their muscles to try and control the majority finances of the population. They are each coming up with different financial, banking and investments services and offers to entice the market. Those that have been able to stamp their authorities in the field are those which have managed to cross the borders of their countries of origin, to the point … [Read more...] about Top 20 Banks In The World In 2017
Carlsberg is a global brewing company in Europe. It was founded by J. C. Jacobsen in 1847. It is headquartered in Copenhagen, Denmark. Its current CEO is Jørgen Buhl Rasmussen. Its products are consumed worldwide. Strengths in the SWOT Analysis of Carlsberg : Product Portfolio: Carlsberg owns the well-known brands like Tuborg, Kronenbourg 1664, Baltika, Grimbergen and … [Read more...] about SWOT Analysis of Carlsberg
Competitive parity is an interesting concept to study in Marketing. Let us first examine what competitive parity is and then move on to see what are its advantages and disadvantages. Though the context of competitive parity might not be clear from its term, its crux and concept is. Competitive parity on the face of it means being on par with competition. What is Competitive … [Read more...] about What is competitive parity and its role in Marketing?
Delegating is one of the best approaches that managers or leaders in an organization can use in ensuring that more tasks are handled within a limited time, and team capacity building is achieved. Delegation is a process that unfortunately many managers fail to put into consideration. Primarily, there are 6 steps of delegation of tasks successfully. In most occasions, managers … [Read more...] about 6 Steps of Delegation – How to Delegate effectively?
Tupperware Brands Corporation is a global company which has 7 different brands under its name which are Tupperware, Avroy Smith, BeautiControl, Fuller Cosmetics, NaturCare, Nutiments and Nuvo. Tupperware is globally renowned for direct selling of its products through an independent sales force. The company is based out of Orlando, Florida. Strengths in the SWOT Analysis of … [Read more...] about SWOT Analysis of Tupperware
It is important for all business organizations to have written goals that form part of their business plan. The importance of goals is because they mostly help in deliberating the specifics that the organization needs to accomplish in regards to growth, market share, and profitability. In some occasions, goals can as well be set for purposes of internal measurement such as … [Read more...] about 4 reasons that explain the Importance of Goals to any organization
Sales is one of the toughest jobs in all industries. This is because a sales guy has to face rejection over and over again and yet complete the targets they are given. Not an easy job at all. To do this, the sales person needs to know everything about the products they are selling and the company they belong to. Plus they need to understand their buyers and then find a middle … [Read more...] about 10 Personal Selling Skills required for success in sales
There are three common types of distribution channels adopted by companies: Intensive Distribution Selective Distribution Exclusive distribution Before we delve into selective distribution, let us understand what intensive distribution and exclusive distribution mean. Intensive distribution is the method where every possible outlet is serviced and the company’s … [Read more...] about Selective Distribution and its role in Channel Distribution
Presentations are an important aspect of any organization because it is the right way that managers and employees can pass their ideas and even tasks assigned to them. Doing presentations is a good challenge for you as a manager because you will stand in front of audiences to say something you would like to promote or simply pass across. Well, unfortunately, not many people … [Read more...] about 5 Presentation Tips For The Effective Manager
To delegate is to assign responsibility and authority to someone else in order to complete the task at hand but you retain the overall responsibility for its success. Delegation of authority is very important to any organization as it empowers employees or team members. It is essential in sharing authority and duty among individuals within an organization.Withoutit, it will be … [Read more...] about The Importance of Delegation
Ford Motor Company is one of the largest automobile manufacturers in the world. Apart from manufacturing it also provides financial services through Ford Motor Credit. It has Ford and Lincoln under its banner. It is headquartered in Dearborn, Michigan in the United States. It has around 199000 employees working for them as of 2015. Strengths in the SWOT Analysis of Ford … [Read more...] about SWOT Analysis of Ford motor company
All established organizations have managers and employees who work hand in hand to ensure that the goals and objectives of the company are achieved. The role of managers in an organization is not defined. This is simply because of the various roles the manager has to play. He has to be a mentor, a boss, a planner, a father figure, a pressure builder and a go getter all in one. … [Read more...] about The Role of Managers in grooming their Employees
Organizations vary in their structure and the structure is decided by the type of business an organization is involved in, leadership style of the founder, owner etc. In this article we will look at what the differences between centralised organization and decentralised organization are. What is A centralized organization? A centralised organization is one where core … [Read more...] about Differences Between Centralized And Decentralized Organization
Corporate advertising is a very interesting concept to learn about. In a few ways it is quite similar to the advertising done for products and brands that a company owns but in many ways it is different from mainstream advertising and marketing strategies. What is Corporate advertising? Corporate advertising is the advertising done for an entire institution/ company/ … [Read more...] about What is Corporate Advertising? Examples of Corporate Advertising
So you are the manager and you are tasked with developing an employee rewards plan. Now what? Although reward plans are meant to reward employees for a job well done and to motivate them to keep producing excellent results, not all programs achieve what they are set out to accomplish. It is for this reason that you should take the time to analyze the pros and cons of various … [Read more...] about How to plan Employee Rewards to Motivate your Employees?