Gone are the days when vehicles used to be luxuries. If you still believe that motor vehicles are luxuries, and you are better off with public transport, wait until it starts raining when you are in the bus station and most of the public utility vehicles are fully packed and you will understand how much you need to get home in a car or bike. Automobiles are not NEED segment but … [Read more...] about Top 10 Automobile companies in the world in 2017
2017 has its own who is who in the different industries, sectors, segments and divisions. But which are the top 10 airlines in the world 2017? 1) American Airlines Group Inc Known as AAG, American Airlines Group is the number one airline in the world in 2017. After the merger with US Airways in 2013, the combined force with other third-party regional carriers has made the … [Read more...] about Top 10 Airlines in the world in 2017
Food and apparel companies are among the most recession proof industries besides the pharmaceutical companies. This is because no matter how much the economy will be in a crisis, people have to make ends meet by striving to get food, clothing, and medicine. However, during good times, there is nothing like the apparel industry because as the earning of people rises, their … [Read more...] about Top 10 Apparel companies of 2017
One thing that few are aware of is the pharmaceutical industry is the only industry that very rarely registers losses. When one pharmaceutical company runs at a loss, tens or even hundreds of others are getting profits. Drugs are bought at unprecedented rates. This article is dedicated to highlighting the top 10 pharmaceutical companies in the world in 2017 that are driving the … [Read more...] about Top 10 Pharmaceutical companies in the world in 2017
Organizations vary in their structure and the structure is decided by the type of business an organization is involved in, leadership style of the founder, owner etc. In this article we will look at what a decentralized organization is and how it works. We will also look at a few examples and scenarios to understand the concept better. What is Decentralized … [Read more...] about What is Decentralized organization and how does it work?
Organizations vary in their structure and the structure is decided by the type of business an organization is involved in, leadership style of the founder, owner etc. In this article we will look at what a centralized organization is and how it works. We will also look at a few examples and scenarios to understand the concept better. What is a Centralized organization? A … [Read more...] about What is a Centralized organization and how does it work?
Core benefit proposition is that proposition put forward by a company which talks about the main and the most important benefit that a consumer would derive from consuming that product. A core proposition can talk about the product in itself and also how it is different from its competitors. The core benefit of a product is also used in positioning a brand. The core benefit … [Read more...] about Core benefit proposition and its role in Marketing
Business Pundits term Puma as that one cat that has kept changing its stripes to mean that it is a revolutionary company in the sports shoe and apparel industry. The company is well known for its prowess in development and design of apparel and footwear that are majorly sports-inspired. It has been able to expand its base to target different groups of people and classes with … [Read more...] about Top 10 Puma Competitors – Puma competitor analysis
Odd even pricing is extremely common to find these days and is being used widely. Many producers have started using this for a range of products. Some shops that give out discounts to their customers are also using this technique. The concept is extremely simple to understand. You woukd have come across several products being priced in the following manner: Rs. 9,999 or Rs. … [Read more...] about Odd Even Pricing and its application in Marketing
Many, many people around the globe deliver lectures or write articles and books about leadership every day. Leadership is a very complicated term to be precisely defined by putting it into words. Many forms of leadership have been witnessed in the past. Some exceptional leaders have manifested themselves and have gone on to create history in their own spheres. Each of them … [Read more...] about Transformational Leadership explained with examples
Power! This is something that is more commonly heard in discussions regarding international politics, war or sports. Seldom is this word used in sophisticated business discussions. Power is nothing but the possession of authority, influence and certain skill over others. This power, depending on how effectively it is used, allows a business to take a lead over its competition … [Read more...] about 5 Sources of power in an Organization
To a layman, a product might just seem as a physical structure that he/she buys but it is not just the physical appearance that is the product. There is more to it. Marketers make use of the concept of product levels to make and market a product. Before we go deeper into what a core product is, let us understand what the three main levels of a product are. Core … [Read more...] about What is a Core product? Core product explained with examples
Every product has multiple competing brands in the market these days. From a pencil sharpener to a drone, there are several brands that compete in the same market, wanting to service the same customers! In this ocean of brands, the best selling or the most highly regarded brands is called as the brand leader. The brand leader typically has a high market share and is very … [Read more...] about 6 Qualities that make Brand leaders
Starting its operations in 1929 with just 12 People, Parle Company has come a long way in the last 8 decades. It has emerged as the largest biscuit brand globally. To reposition itself and drive a fresh campaign Parle has roped in earlier famous writer - lyricist Javed Akhtar for the campaign “Bharat ka apna Biscuit”. With this repositioning Parle is eying on increasing its … [Read more...] about Marketing Strategy of Parle – Parle Marketing Strategy
Reebok International LTD is a USA based company that has cut a niche for itself on the market, manufacturing quality shoes. Many feel comfortable stepping on any surface while putting on Reebok shoes (it is a favorite while trekking). As a subsidiary of Adidas AG, the company has for a long time been prominent in sporting arenas both locally as well as internationally as a … [Read more...] about Top 10 Reebok Competitors – Reebok competitor analysis