No matter how effective the packaging and promotion of a product, the company will find it very challenging to market a product that doesn’t satisfy a consumer need. Nescafe owes much of its success to a strong marketing mix. Nescafe is a brand of instant coffee made by Nestle. The Nescafe marketing mix shows that Nescafe is a strong product with global appeal. Let’s look at the 4P’s that make Nescafe’s marketing mix a success.
Product in the marketing mix of Nescafe.
Nestle is the parent company of Nescafe and it is one of the most successful companies in the world and is well known for offering a variety of products, one of them being Nescafe. Nescafe has developed a lot over the years and is touted as the market leader in the instant coffee industry. [Read more...]