September 1, 2015

Marketing mix of Emirates airlines – Emirates marketing mix

Marketing mix of Emirates

Emirates airlines launched its operations from the year 1985 and have the distinction of being the flagship Carrier for the UAE. It’s headquarter is based at the Dubai airport from where it manages all its operations. The airline is the largest in terms of passengers, revenues earned and the fleet size in the Middle Eastern region and is owned by the Dubai government. In the aviation industry Emirates airlines has been able to carve a brand name for itself through its distinctive and reliable services. One of its main competitors in aviation industry today is Air France airlines along with Lufthansa and British Airways. [Read more…]

Is e-commerce leading to the death of traditional retail stores?

E-commerce vs Brick and mortar businesses

This topic is a hot one and is one that’s on every body’s mind. Shoppers and sellers are worried alike. Is the rise of e-commerce threatening the existence of the traditional retail stores?

Well, it must be made clear at the beginning itself that there is no clear answer to this. The answer will manifest itself only in the future, at an appropriate time. For the time being, we can evaluate the recent past, the present and efforts that are being made by brick and mortar (henceforth B&M) stores to reshape the near future. [Read more…]

Marketing strategy of Cadbury – Cadbury marketing strategy

Marketing strategy of Cadbury

Segmentation, targeting, positioning in the Marketing strategy of Cadbury- The segmentation of Cadbury products is based on mix of demographics, behavioural & psychographic factors; like on the basis of Income & occasions. You will find people of all age groups and demography enjoying Cadbury products. Cadbury’s product offerings are mostly based on the production capacity, pricing of the various packs, packaging designs, and storage facilities at the outlets, occasional & situational demands, celebrity endorsements and many other factors. [Read more…]

Adapting to the Future of payment systems

Payment systems

Whether or not we feel comfortable with the exponential rate at which technology is innovating, the fact remains that it’s happening, and successful business owners must learn to adapt in order to keep up with the competition. From apps and online purchasing options to SEO efforts and more, there are now more ways than ever to successfully advertise and promote your business.  [Read more…]

Ageless brands – Fact or myth

Ageless Brands?? How do brands continue to maintain their peak even though limited by the product life cycles as dictated by the theorists. If we browse major brands like FedEx, Coca-Cola, Titan Industries, Amul, McDonalds etc, we can draw characteristics common to the brand vision adopted by these giants. If we were to cluster them in bullet points, we can briefly infer what process these famous brands follow to pace parallelly with time to outclass themselves as ageless brands. [Read more…]

Marketing strategy of Adidas

Marketing strategy of Adidas

Adidas employs more than 53,731 people in over 160 countries produce more than 660 million product units every year and generate sales of € 14.5 billion (all figures relate to 2014). These numbers alone can easily suggest that Adidas Group is quite a complex organisation. True. But they keep things simple, lean and fast. [Read more…]

What is Umbrella branding and its advantage in building a brand

Umbrella branding

Brand marketers are continuously searching for innovative ways to achieve and retain competitive advantage. Effective and attractive growth can be obtained by increasing market share. This can be done by launching new products in the market or increasing the sales volume and bottom line of products already existing in the market. [Read more…]

The Wheel of retailing concept

Wheel of Retailing

The changing environment from all points of view such as political, economic, social, technological, legislative and environmental has affected most of the sectors in the current societies. Retail sector is one of the most dynamic sectors only because the external factors affect retailing a lot. [Read more…]

7 detailed steps to find your target market

Find a target market

Finding your target market is different from choosing your target market. If you were a wolf, you can’t choose to sell apples in your neighbourhood because, well, your friendly neighbourhood wolves don’t eat apples; neither can you force them to eat apples. You cannot choose your target market, but you can find it. [Read more…]

Online branding tips for beginners by a real professional

Online branding

The primary reason that people go into business is to make money. To take the business to the level above making a quick return on investment, is to evolve the business into a brand. We often hear business owners talking about taking their business to the next level. However, many of the businesses don’t even know where to begin when they want to transition the business from the small time into the big time. Rather than the business trying to achieve everything internally, it is often wiser to seek out the expertise of digital marketing and SEO agencies in Melbourne that have successfully modelled growth marketing strategies to transition online businesses into the big time. So where can the businesses start with their online branding? [Read more…]