August 26, 2016


How watching movies improved my productivity & will increase yours too

One of the key advice given by most productivity experts is that you should turn off the television, stop reading books and dedicate yourself to the work you are doing. Here’s the thing – I did it for 6 years!!

I gave up gaming which I loved, because it was taking too much of my time. I gave up reading novels because it was not productive. And the last straw, i gave up the most precious thing i had – Watching movies.

A year back, i left my day job to become a full-time marketing consultant, an E-commerce seller as well as a blogger. To compensate for the increased pressures of work, i completely gave up my fun time!! A BIG MISTAKE!! [Read more…]


The four functions of Management in an organization

Looking at the current organizations across the globe, we now know that Management is a critical function of any organization. We can have the right products and the right market. But if things are not managed properly, then the business can fail. Accordingly, there are four functions of management critical to any organization.

These functions have to be carried out by Managers who might be managing a single product, a small business unit or the complete organization. Overall, these four functions of management encompass all the activities which are to be done by the management department. Let us delve deeper into what are these 4 functions and how they can result in better management of organization. [Read more…]


How to move up the Competitive ladder?

If you want to tackle competition, then like a wrestling match, you have to take them one by one. You cannot attack all your competitors at once. This is why you need the competitive ladder.

What is the competitive ladder?

Just like you have a podium where the top winners are ranked, similarly you have the competitive ladder, where all your competitors are ranked on each step of the ladder. Each one of them higher than the other, and the toughest competitor at the top of the ladder. [Read more…]


Marketing strategy of KFC – KFC Marketing strategy

World’s 2nd largest fast food chain and largest chicken restaurant on the basis of sales is KFC, the successful brand of the parent company YUM! brand. It’s been more than 75 years since its inception and still, KFC’s original recipe of fried chicken is satisfying the taste buds of customers because it is finger licking good!!.

KFC with its 750000+ workforce, serves fresh delicious fried chicken to customers in nearly 18000 restaurants across the world in 120+ countries. [Read more…]


Marketing strategy of Indigo Airlines – Indigo Marketing strategy

InterGlobe Enterprises started its operation in august 2006 with main focus on low fares and best service in the industry. Indigo is one of the fastest expanding airlines of India. With currently running a fleet of 110+ aircrafts including both domestic & international and recently by taking delivery of A320neo Indigo becomes Asia’s first and world’s 2nd A320neo operator which will enable the company to offer affordable air transportation. Indigo has emerged as pioneer in changing the face of the struggling aviation industry. [Read more…]


Marketing Strategy of Harley Davidson – Harley Davidson Strategy

A cult brand with 6500+ employees, Harley Davidson is leading the heavy weight motorcycles segment worldwide due to its rich design and innovative marketing strategies. It’s Heritage with 120 years of experience & Socio-cultural environment is shaping the company’s offering across the different regions.

A little known fact about Harley Davidson is that it is primarily in two segments with company name as Harley Davidson Motor Company (HDMC) & Harley Davidson Financial services (HDFS). While HDMC sells its power packed Harley motorcycles all over the world, HDFS provide Retail & wholesale, and Insurance related services to only United States & Canada. [Read more…]


Marketing Strategy of Dominos – Dominos strategy

Founded in 1960, Domino’s is the leading Pizza Company of the world with more than 10,800 Company owned & franchised outlets. With its presence across 5 continents covering more than 70 countries it has garnered a market leader position specifically in the Pizza market. Its low cost infrastructure investment & franchisee owned business model is making their business more viable than the competitors.

Segmentation, targeting, positioning in the Marketing strategy of DOMINOS

When Consumers hear the name Domino’s they are able to associate it with “30 minutes delivery guarantee”. This is one of the most popular campaign of Domino’s highlighting what Domino’s stand for – Fast delivery with excellent taste. [Read more…]


4 types of service processing – How to categorize service processes?

In services, there is an input and an output. Both, the input and output can be intangible in nature because of which service processing is said to be a complicated process.

Most commonly, service input involves customers, and whatever customers may possess. For example – while visiting the restaurant, the customer is the input. On the other hand, in a laptop repair centre, the laptop is the object and is the input.

In both these cases, the output is tangible in nature. When you visit a restaurant, you get food to fill your stomach. Similarly, in a laptop repair shop, you will receive parts and repair service which is again tangible because you know the changes made in the physical parts of the laptop. [Read more…]


4 questions to ask yourself before targeting new customers

If i ask 100 businessmen out there what they want, each one of them will say that they need more customers to grow their business. That’s the number 1 target of each business out there. But before you actively seek out new customers, here are 4 questions you need to ask yourself.

Question 1 – Am I ready to fight on price?

Targeting new customers 1

One of the most common marketing tactics for targeting new customers is to fight on the basis of price. Give better discounts, throw in 1 + 1 product sale or somehow push more customers down the user’s throat. While this is definitely one of the most effective marketing tactics, you have to look at your margins to know whether you can afford it. [Read more…]


3 objectives of competitive analysis and how it helps in strategy

As your business grows, competitive analysis becomes more and more important. Most companies conduct competitive analysis at product levels, Strategic business unit level or even at company level.

Because of its very nature, competitive analysis can be applied to all the different factors which make up an organization. And hence, the objectives of competitive analysis are broad, yet most useful for a start-up firm as well as a large organization.

There are 3 objectives of Competitive analysis. Each of them can be stages of competitive analysis within themselves. I will refer to this later in this article. [Read more…]


9 reasons for increasing competitive rivalry between businesses

One of the things which is common in the 21st century is competition!! Go in any business and you will find competitive rivalry already present. Why the rivalry between competitors rises, and the factors contributing to it is what is discussed in this article.

The degree of competition always varies between competitors based on the industry they are in. For example – you can expect a lot of competition in the fmcg market, but lesser in the petroleum industry simply because the latter is government regulated. It is not necessary that competition will always be bad for business, competition can be good as well. [Read more…]