Coke and Pepsi are the two brands which are known for their rivalry. The soft drink market is almost a duopoly market especially when it comes to cola wars. Whenever a marketer wants to take an example of brand rivalry, his discussion will be incomplete without taking the example of Coke vs Pepsi.
Coke has always behaved as the elder brother who is more mature and reserved and only wants what is best for the family. But Pepsi on the other hand has always taken on the elder brother and ensured that it is not hunky dory for the worlds leading cola brand. Both have had all kinds of wars including price wars, distribution wars, and trade discount / scheme wars.
Today we take a look at the Coke vs Pepsi war from the point of view of print ads of both Coke and Pepsi [Read more...]