The critical part in any ad is the advertising message. Some brands are known to be the master of Advertising. Take any premium company and they will be oozing confidence due to expensive and really amazing ads made by their marketing managers with a unique advertising message. However, even the low lying companies can differentiate itself from competition when they come out with an ad which is unique and gives an altogether different advertising message which makes a connect with their target customers. In today’s competitive business environment, you need a unique advertising message. This article lists out 6 reasons to make your advertising message unique and different.
Differentiation is the name of the game - With imitation and too many “me too” products being introduced in the market, differentiation has become very important. Consider Vodafone. It is providing the same services as any other mobile network, but due to Vodafone Zoozoos, Vodafone stands poles apart in its differentiation through advertising. Your advertising is your message to your customers. Each customer is different. So why should your company’s advertising be the similar to your competitor. Use whatever form of advertising you want, but ensure that you are sending a unique and differentiated advertising message to your customers. [Read more...]