October 1, 2014

6 branding lessons from Narendra Modi’s visit to US

Narendra modi branding

Narendra Modi just completed one of the most popular US visits in the history of politics. And there are many branding lessons we can learn from Mr Modi. Never has a PM been followed so closely and with so much interest as Narendra Modi. Some are waiting to hear the next great things which Modi is planning, and others are waiting for him to make a mistake. However, for those who think Modi’s visit was just regular, they are very wrong. Modi’s visit was one of the strongest branding exercises seen in Politics.

There are several reasons that Narendra Modi’s brand image has received a boost because of his visit to USA. Here are 6 reasons for the same. [Read more...]

Marketing mix of Micromax

Marketing mix of Micromax

The Marketing mix of Micromax proves why Micromax has grown by leaps and bounds in India. Micromax Mobile was founded in 1991 by Rajesh Agarwaand who used to work as a computer hardware distributor. Rajesh was joined by three more Indians called Rahul Sharma, Sumit Arora and Vikas Jain in 1998 as co-founders. The four joined hands in transforming the company from a mere distributor to a telecommunication equipment marketer. And in 2008, Micromax joined the mobile handset market. [Read more...]

How Katrina Kaif can turn the tide for L’oreal brand

Katrina Kaif is one of the most beautiful actresses of Indian cinema and if you debate the same, then i can present you with a barbie doll modeled on Katrina Kaif. For a marketer, there’s no further proof required for her beauty. Thus, it is no surprise that she has been hand picked by L’oreal to be the face of the brand for L’oreal’s line of products. In fact, L’oreal would be relieved with the choice of Katrina Kaif. [Read more...]

Policybazaar asks you to open your eyes towards Insurance

Insurance is costly nowadays. And who knows this better then the average consumer? A simple policy can run into thousands of Rupees per year and the disadvantage is that the consumer does not know which company to trust and which policy to buy for his needs. Comparison of each individual insurance policy can take hours. Policybazaar makes it easier for you by allowing you to compare all insurance policies at one place. [Read more...]

E commerce giants prepare for Diwali 2014

A compilation of all E commerce ads presented by Economic times.

Diwali is one of the biggest festivals in India and the one who receives the most attention in these festivals are retailers of sweets and electronics. Sweets are very difficult to be sold in massive amount online because of the freshness factor. But it seems, the electronic guys are having a gala time and are planning an excellent Diwali for themselves this year. E commerce websites like Myntra.com, Snapdeal.com, Amazon.in, and many others have started advertising heavily to gain more traffic and get more conversions in this Diwali. [Read more...]

5 ways market segmentation influences decision making

decision making with market segmentation

Market segmentation is the first step of a marketing strategy and can help in marketing decision making as well. It involves segmenting the market based on various factors such as demography, geographic, psychographic etc. You can refer to the following article to know more about how to segment a market for your business.

This article relates to the fact about how market segmentation is at the crux of decision making and how decision making can become so much easier after market segmentation. The reasons for the same are as follows. [Read more...]

Marketing mix of Indigo Airlines

marketing mix of Indigo airlines

Set up in the year 2006, Indigo Airlines is one of the cheapest domestic airlines in India which is owned by InterGlobe Enterprises and Mr. Rakesh Gangwal. This marketing mix of Indigo airlines discusses the 4P’s which have been executed in an excellent manner by Indigo such that Indigo is one of the leading low cost carrier in the country. In the marketing mix of Indigo airlines, the price plays a crucial role which we will discuss further.

Indigo Airlines is considered one of the best airlines that offer professional services at economical prices. Starting its services with six aircrafts on 4th of August 2006, IndiGo now has 78 of them. It adds a new plane every 45 days and sometimes even faster. Within no time IndiGo has dethroned Kingfisher and stood as the second largest player in aviation industry only after Jet Airways. In the year 2013, Centre for Asia Pacific Aviation announced that IndiGo is the second and the fastest growing airline service in the continent.

It is important to note that the airline operates all major cities in India. One of its major competitive advantages is that the air tickets can be booked online and the customer services are very friendly at the same time. [Read more...]

Family life cycle

Family life cycle

In 1960’s, based on their research Wells and Gruber came up with a new concept of segmentation, called the family life cycle. Family life cycle can be a part of the segmentation targeting and positioning triangle or even the consumer buying behavior study as it concerns itself with the various phases and generations of people present within an individual family and how to target them with your marketing efforts.

Thus, in a joint family, there might be youngsters, parents, grand parents, uncles and aunts, all in different phases of their life. By taking each of them as a target market or a target demography, what can be the marketing strategies that you can adopt, can be answered by Family life cycle. [Read more...]

Marketing mix of Airtel

Marketing mix of Airtel

Bharti Airtel Limited (Bharti Airtel) is one of India’s most popular providers of integrated telecommunication services and is based in India and headquartered in New Delhi. Basically, the company is tasked with the work of operating telecommunication services in the larger Indian subcontinent. The company’s business services include mobile services, enterprise services and Telemedia services. The mobile services comprise of fixed wireless services and mobile services which use GSM network technology across major telecommunication circles in the country. [Read more...]

Why Apple is doing a mistake by launching the Apple Iwatch

Apple Iwatch

Apple recently launched the Apple Iphone 6 and at the same time it launched its Iwatch. Now, i strongly think that it is a wrong move by Apple to launch the Apple Iwatch. Why do i think so? Read on.

To understand the affect of the launch of Apple Iwatch, first we need to understand the core brand values of Apple.

1) Innovative –  Apple is known to be one of the most innovative brands with its Macintosh line of computers, Ipod, Ipad, Itunes, Iphone and whatnot. There are many innovations which were brought into the market before any other company could even think of such innovations. [Read more...]