August 30, 2015

Ageless brands – Fact or myth

Ageless Brands?? How do brands continue to maintain their peak even though limited by the product life cycles as dictated by the theorists. If we browse major brands like FedEx, Coca-Cola, Titan Industries, Amul, McDonalds etc, we can draw characteristics common to the brand vision adopted by these giants. If we were to cluster them in bullet points, we can briefly infer what process these famous brands follow to pace parallelly with time to outclass themselves as ageless brands. [Read more…]

Marketing strategy of Adidas

Marketing strategy of Adidas

Adidas employs more than 53,731 people in over 160 countries produce more than 660 million product units every year and generate sales of € 14.5 billion (all figures relate to 2014). These numbers alone can easily suggest that Adidas Group is quite a complex organisation. True. But they keep things simple, lean and fast. [Read more…]

What is Umbrella branding and its advantage in building a brand

Umbrella branding

Brand marketers are continuously searching for innovative ways to achieve and retain competitive advantage. Effective and attractive growth can be obtained by increasing market share. This can be done by launching new products in the market or increasing the sales volume and bottom line of products already existing in the market. [Read more…]

The Wheel of retailing concept

Wheel of Retailing

The changing environment from all points of view such as political, economic, social, technological, legislative and environmental has affected most of the sectors in the current societies. Retail sector is one of the most dynamic sectors only because the external factors affect retailing a lot. [Read more…]

7 detailed steps to find your target market

Find a target market

Finding your target market is different from choosing your target market. If you were a wolf, you can’t choose to sell apples in your neighbourhood because, well, your friendly neighbourhood wolves don’t eat apples; neither can you force them to eat apples. You cannot choose your target market, but you can find it. [Read more…]

Online branding tips for beginners by a real professional

Online branding

The primary reason that people go into business is to make money. To take the business to the level above making a quick return on investment, is to evolve the business into a brand. We often hear business owners talking about taking their business to the next level. However, many of the businesses don’t even know where to begin when they want to transition the business from the small time into the big time. Rather than the business trying to achieve everything internally, it is often wiser to seek out the expertise of digital marketing and SEO agencies in Melbourne that have successfully modelled growth marketing strategies to transition online businesses into the big time. So where can the businesses start with their online branding? [Read more…]

SWOT analysis of Mercedes

SWOT analysis of Mercedes

Strengths in the SWOT analysis of Mercedes

  1. High TOMA: Mercedes is a well established brand & is part of the “German Big 3” luxury automakers, along withAudi and BMW, which are the best-selling luxury automakers in the world. Mercedes focuses its sponsorship spending on events that attract a well-heeled crowd. Its three pillars are golf, tennis and New York’s Fashion Week. Mercedes won its first Constructors’ Championship as the top team in F1 in 2014.
  2. Manufacturing facilities worldwide: It has manufacturing facilities across 6 continents and in 26 countries including both for passenger cars & buses which is helping them to keep their operational cost low & thereby increase their profit.
  3. Continuous product innovation: Daimler parent company of Mercedes has always been known for its technological advancement right from introduction of internal combustion engine in 1886 to “Pre-safe” technology in 2013, Company has travelled far to establish itself in the premium passenger car/trucks segment. Mercedesis concerned about safety features of the vehicle.
  4. Financial stability: Strong financial position of the parent company Daimler which has several other world renowned brands is helping the group companies in minimizing their operational cost by using shared resources.
  5. Strong hold in the developing nations: Premium automobile players like AUDI, BMW etc. who are excelling in the developed economies are being trailed by Mercedes in developing nations like India. Mercedes is focused on becoming No.1 player in developing markets & that’s what driving their growth.
  6. Product portfolio: Mercedes have strong product portfolio ranging from sedan to SUV which is helping them to compete with other players in the market.

[Read more…]

Brand recall explained with examples

Brand recall

Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you as a customer buy a certain product, once the product is finished or deteriorated, instinctively you would like to purchase from the same brand, as the experience it has offered you was pleasant.  Also when a brand is out of the market and then it reappears, if you previously had a nice experience you are most probably going to purchase it again. [Read more…]

Marketing mix of Amul Butter

Marketing mix of Amul Butter

Amul is an Indian co-operative company that deals in dairy products like milk, butter, cheese, curds etc. Dr. Verghese Kurien formed this company in the year 1946 and it has its headquarters in Anand in Gujarat.  Presently the “Gujarat Co-operative Milk Marketing Federation Ltd” (GCMMF) manages the corporationand the company isalsoco-owned by at least three million people who are milk producers. Amul has become the number one brand in India in terms of milk and milk products and some of its competitors are as follows- [Read more…]

How Businesses Are Using Analytics & Software to Serve Customers Better?

Analytics and software

In today’s world, true power lies in true data. With a majority of human activity being done on the internet through electronic devices, collection of data has become a lucrative business.

The speed at which data is being generated has become unbelievable. It is in the interest of businesses to harness this data. If not, these numbers become mere noise and will not hold any significance to them. The numbers collected have stories to tell and it is important for companies to lend an ear to these stories. [Read more…]