In a time where 50 hour work weeks, working from home, and working with multiple screens have become commonplace, it’s needless to say that many job positions and careers are transforming. With societal trends and changes in the economy, expectations and responsibilities in the workplace change as well, and the fields of marketing and public relations are shifting, too.
Due to advances in the fields of technology and communication, it’s not surprising that roles in areas that rely heavily on B2B and B2C communication have shifted and grown as a result. Marketing and public relations are two overlapping areas that have responded to these changes. [Read more…]