March 1, 2015

Marketing mix of Subway

Marketing mix of Subway

Subway is a franchise that has restaurants for fast food all over the world. This American company serves salads and submarine sandwiches. Doctor’s associates, Inc. owns this private company and operates it globally. “Making your own sandwich” was what Subway wanted their customers to be empowered for. This required a unique Marketing mix for Subway. Subway has been following the personalization strategy with its quality products and franchisee support along with a loyal customer base. It has resulted in its strong base and also resulted in a strong competition from its competitors like

  • McDonald
  • KFC
  • Burger King

[Read more…]

Marketing mix of Dettol

Marketing mix of Dettol

Dettol is a trusted brand and operates under the company Reckitt Benckiser. This company started its operations in India in 1933. At present, the headquarters of the South-Eastern Region is located in India and C M Sethi is the current MD and chairman of this group in India.  As the tagline-Be 100% sure, suggests the products are all related to hygiene. NIMA or the National Integrated Medical Association has recommended and approved all its antiseptic products for consumer use.

Under the iconic brand name of Dettol, many products have been introduced in the market. In the minds of consumers, Dettol brings out positive emotions of keeping one’s family safe and healthy. This trusted champion has always maintained its uniqueness and quality and it has been rewarded by customer’s loyalty. Some of the main competitors of this well-known company are the following: [Read more…]

The importance of Secondary market research

Secondary market research

Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such that in the end you wont need primary market research. Hence, for many companies, secondary market research is the first step in conducting market research. At the same time, if you want to conduct a primary market research, then you need to have enough background information so that you can form the right market research questionnaire. Thus, the first usage of secondary market research is to pave way for primary market research. [Read more…]

Secondary market research

Secondary market research

Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This type of market research is quite popular nowadays simply because most of the data is available online and you can either buy a report or research online. However, in case the research project is really unique and does not have the right sample size, then in that case primary market research is needed, where the researcher will have to conduct a field study to find out the right results. [Read more…]

Marketing mix of Domino’s

Marketing mix of Domino's

Domino’s Pizza is one of the most popular pizza chain and is a delivery company for different varieties of pizza. In today’s world, Domino’s has been equivalent to quality, freshness and good service. This fast food company has continued to grow by leaps and bounds. The company’s innovative ideas, the commitment to provide quality products and its dedication to the customer base have helped it to maintain its position at the top. [Read more…]

Experimental research

Experimental research

When we were in school, we used to carry out various types of experiments in our classes. The experiments were carried to find out the net results when different elements are mixed together. The same is the principle of Experimental research. In experimental research, the various elements which we are trying to control or manipulate are known as variables. By changing these variables, we can find out the ultimate result that we want in our organization. This change can then be implemented across the organization. [Read more…]

Marketing mix of Flipkart

Marketing mix of Flipkart

Flipkart is a private company founded by Binny Bansal and Sachin Bansal. Established in the year 2007, it deals with e-commerce. The company website is one of the most popular websites in India and has an employee count of more than ten thousand. Its slogan, ‘The Online Megastore’ is very apt and popular. As Indian’s are being accustomed to online purchases, they have contributed towards the success of this online website. Flipkart is no longer just a shopping website; it has become the heart and soul of the shopaholics. [Read more…]

4 types of Market segmentation and how to segment with them?

Types of Market segmentation

Market segmentation is one of the oldest marketing trick in the books. With the customer population and preferences becoming more wider, and the competitive options becoming more available, market segmentation has become critical in any business or marketing plan. In fact, people launch products keeping the market segmentation in mind.

There are three ways to classify what the customer wants. It is known as needs, wants and demands. However, to decide the needs, wants and demands, you need to carry out segmentation first. And in segmentation, the first step is to define your target audience. Who would want your product and whether it falls in the needs segment, the wants segment or the demands segment. Once you decide the product you are going to make, then you decide on the market segmentation. [Read more…]

Marketing mix of Chanel

Marketing mix of Chanel

Chanel is a premium French fashion label that is recognized in the international market as a brand that specializes in fashionable accessories, luxury goods and expensive ready-to-wear clothes. It caters to the rich and famous elite class that can afford it easily. Gabrielle Chanel founded this private company Chanel in the year 1909. Her aim was to make something special with rare materials and with creativity for a woman and today the brand name is associated with very high quality. [Read more…]

How to conduct Observational research?

Observational research

In one of the recent articles, we wrote about experimental research, which involves changing different variables to find out what changes can be made in the system to attract the customer better. However, in observational research, the variables are not changed at all. The environment is maintained in a natural state and the customers are observed in their natural settings. The analysis of customers in their natural settings gives the company the right outlook, and things which can be changed to attract customers better to their products. [Read more…]