There is no doubt that Samsung is the leader where Smartphones are concerned. The launch of Google Android has been a blessing for Samsung. Samsung has truly taken advantage of the Google Android operating system and has some beautiful handsets which have taken the world by storm. Some of the widest selling Smartphone series belongs to Samsung. These are the Samsung Note … [Read more...] about Top 21 Samsung Competitors – Competitor analysis of Samsung
One of the strongest industry which helps a nations development and is a sign of how developed the nation is, is consumer durable industry. There are many famous consumer durable companies across the world. A consumer durable brand is categorised in two ways Consumer electronics (brown goods) - Brands which deal in consumer electronics like televisions, computers, speakers, … [Read more...] about Top 14 Consumer durable companies across the world
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a purchase decision. Many times, high involvement purchases involve multiple buyers or multiple influencers who influence a single buyer. An example of multiple people being involved in buying a high involvement product is when … [Read more...] about What is a high involvement product and characteristics of High involvement purchase?
Businesses are complicated and the jargons used in the day to day running of any business are also confusing at times! Efficiency and effectiveness are words that are, more often than not, used together in a sentence and this is true especially in business planning related to resources, output or employees. Let us first understand what effectiveness and efficiency mean and … [Read more...] about Difference between efficiency and effectiveness in business
There are many different types of purchases which a consumer might make. But if we measure the purchasing behavior of the customer on the basis of his involvement in the purchase, then the two most common type of purchase is Low involvement purchase of a Low involvement product or a high involvement purchase. Low involvement products, as the name suggests, are products where … [Read more...] about What is a Low involvement product or Low involvement purchase?
Nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports footwear market across the world - Adidas, Reebok and Nike. All three of them are known and loved for their marketing strategies and the way they connect to their customers. Adidas and Reebok are the top two Nike competitors but there are many others in … [Read more...] about Top 10 Nike competitors – Competitor analysis of Nike
If you look at the family life cycle, you will find that as a person grows in stature in his life, he begins purchasing more and more products which are high involvement purchases. A high involvement purchase is nothing but a product which has a higher price or where the decision making is lengthy because of the numerous factors at play. Typical consumer products which are … [Read more...] about 10 Factors influencing High involvement purchase
Whenever you do an internal analysis or SWOT analysis of a company, you first observe the strengths of the company. The reason for observing the strength in swot analysis of a company first is because that is what is giving you the competitive advantage. The stronger the company, the more difficult it will be to defeat it. Hence, the SWOT analysis starts with strengths, then … [Read more...] about Strength in SWOT analysis – Examples of strengths for SWOT analysis
There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its customers. Because marketing communications is of utmost importance in today’s day and age, the communications mix and the marketing vehicles used within it are also important to marketing. As can be seen from the … [Read more...] about What is communications mix and its role in Marketing?
As the name suggests, geographical pricing is a pricing model where the final price of the product is decided on the basis of the geography or the location where the product is being sold. When an organization is operating in multiple countries or multiple regions within a country, then they have to implement geographical pricing as per the local taxation laws and local … [Read more...] about Geographical pricing and its application in Marketing
A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after a lot of strategic consideration. Without strategy, a company will not move forward in an orderly manner. It will not know its own position in the market as compared to its competitor and hence, the firm will not be able to derive a … [Read more...] about What is the Importance of strategy to a Business or an Organization?
There are many Marketing mix articles here on marketing91 and we keep analysing more and more. We also encourage all small business owners and strategy makers to start planning their strategy with a look at the Marketing mix of brands. There are many reasons that justify the importance of marketing mix. Marketing mix constitutes of the 4 P's in case of products - Product, … [Read more...] about What is the Importance of Marketing Mix and why are the 4 P’s important?
Consumers have multiple preferences with regards to where they buy their products. Some customers always like to view the product in retail stores before they make a purchase. Others might browse the product on apps and take a decision. Yet others might view an advertisement and decide to take the product. And there would be yet other customers who decided to buy the product at … [Read more...] about Multi Channel Marketing – Advantages and Challenges of Multi Channel marketing
Channel conflict is a conflict of interests arising between the channel network which is selling the products to the end customer and the manufacturer. It might also be conflict arising within the channel as well. Channel management is a form of sales wherein you hire a network of dealers and distributors to get your products across to customers. Many of the top product … [Read more...] about What causes Channel conflict? 6 Reasons for Channel conflict.
A company establishes a network of distributors and dealers in order to get the products to the end consumers. However, because this network is operated manually, it will always have friction. This friction comes in the form of channel conflict, which arises due to various reasons. Price differentiation can be one reason and territory encroachment can be another. However, if … [Read more...] about 3 common Types of Channel conflicts – Levels of channel conflicts