If you actually compare Laptops and Desktops, they are just two types of product design of the same product – Personal computers. However, in the last several years, we have seen that the market share of Desktops has rapidly dropped and that of laptops has increased. This is all because of a simple change in Product design.
Product design is important to an organization or a brand as it differentiates the brands from others. We will always differentiate a Levi’s jeans from a Killer jeans or we will always say that Arrow shirts are different from Van heusen. This is because their product design is different.
Product design is the way you arrange the features and benefits of the product to be presented to the customer. The design can be a benefit in itself. When people used to listen to Boom box’s, Sony brought the Walkman and it was an instant hit. [Read more…]