December 11, 2016

Marketing Mix Of Head & Shoulders – Head & Shoulders Marketing Mix

Head & Shoulders is a subsidiary of its parent company Procter & Gamble. It is associated with FMCG sector and offers products related to personal care. Head & Shoulders is of American origins and was introduced to the consumer market in the year 1961. The brand has targeted middle class and upper-middle class people as its target customers. Some of its rival companies are as follows-

  • Sunsilk
  • Unilever’s Clear
  • Clinic All Clear

Product in the Marketing Mix Of Head & Shoulders :

Head & Shoulders has been able to gain consumer trust because of its qualitative products. It is a hair care brand and deals in products related to anti-dandruff segment so that it may result in smooth and beautiful hair. It offers products for men, women and also products that can be used by everyone irrespective of gender. These are for the dry, itchy and sensitive scalp, for relief against dandruff and also for severe scalp conditions. Brand has a diversified product portfolio that includes- [Read more…]

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Role of Packaging in Marketing and sales of a product

One of the most important elements in the Marketing mix is Promotions. And lately, packaging has become a strong element of the Marketing mix. Some say it should fall under Promotions because it helps in attracting attention for the product. Others say, it serves a much higher purpose then only promotions and hence the argument is that packaging can become the 5th P of the marketing mix. Nonetheless, we feel the role of packaging is very important in Marketing and sales.

Here are a set of crucial roles that packaging plays in an organization or for the product.

1) Information and self service for the customer – One of the first role that packaging plays, especially in new products launches, is the information provided on the packaging. This information can tell the consumer how to cook the food product, it can tell them how to use a technology product, or it can lay out any procedures and precautions necessary during the usage of the product. [Read more…]

SWOT analysis of Dunkin Donuts

Strengths in the SWOT analysis of Dunkin Donuts

A strong niche – Fast food is a competitive segment in retail. But even in fast food, Subway concentrated on a unique niche which is why it could explore its own potential. This niche was Desserts like Donuts, Pastries, Bagels, Muffins, Cakes and whatnot – everything related to a bakery. Imagine the worlds largest bakery and you can understand what Dunkin Donuts does. Besides bakery items, coffee is a very big hit too. In fact, after 2003, Dunkin donuts started concentrating more on its Coffee then on its donuts.

Brand following – The brand is famous for two things – One is its Coffee / Donuts and the other is the Ice creams under Baskin Robbins. Both the brands have huge fan following and people love the food items that come out of both of these companies. In 2014, Dunkin Donuts changed its name to Dunkin Brands Inc and had 4 sub brands – Dunkin Donuts, Baskin Robbins, Mr Donut and Togo’s franchise. It has a total revenue of 6.2 Billion dollars. [Read more…]

SWOT analysis of Volkswagen

One of the largest car makers in the world is Volkswagen. Interestingly, Volkswagen is the parent company whereas it has some major brands under its umbrella brand. Audi, Bugatti, Skoda, Bentley, BMW, Lamborghini and Porsche are some of the brands which are independent and yet a hit amongst the classes. Volkswagen itself tries to attract the masses with its basic and cost efficient models. It also has high range cars for the classes.

In 2015, Volkswagen and its sub brands together contributed to a sales figure of a whopping 213 Billion euros. In terms of numbers, it sold more then 10 million cars. There is no doubt that Volkswagen is one of the leading car manufacturers and we have even given the statistics in this article. Volkswagen is known for strategic acquisitions, and some of its major brands like Audi, Bentley, Porsche and others have come via Acquisitions.

[Read more…]

Marketing Mix of Diet Coke – Coke Marketing Mix

Diet Coke is also referred to as Coca-Cola Light in few places and is a subsidiary of its parent company Coca-Cola. It is actually a soft drink without any sugar content and is associated with food and beverage industry. Diet Coke is distributed and manufactured by Coca-Cola and was introduced in the consumer market of United States in the year 1982. Currently, it is the third-largest soft drink sold in global markets. Some of its rivals are as follows-

  • Pepsi Max
  • Diet Pepsi

Product in the Marketing Mix of Diet Coke :

Diet Coke was a huge success story for Coca-Cola as it created record sales and overtook its existing brand Diet Cola. It was sweetened with artificial sweetener aspartame and had a separate formula for manufacturing which was different from Coca-Cola recipe. Calorie content of Diet Coke in 330 ml can is 1.3 kilocalories only. [Read more…]

Marketing Mix of Duracell – Duracell Marketing Mix

Duracell Inc was earlier a subsidiary of its parent company Procter & Gamble but in the year 2014 came under the ownership of Berkshire Hathaway. It is of American origin and was established in the year 1924 by the efforts of Philip Rogers Mallory and Samuel Ruben.

The company belongs to the FMCG sector and deals in the electronic sector through manufacturing of smart power systems and batteries. Duracell has targeted males and professional workers as their target group because they generally have a higher usage of batteries because of their dependence on electronic items. It faces competition from the following rival companies- [Read more…]

Marketing Mix Of Cello Pens – Cello Pens Marketing Mix

India is one of the biggest stationary markets in the world as its rate of growth is exceptional. This is because of rising literacy rate and increasing the purchasing power of consumers. Cello pen is an Indian company and was founded in the year 1995. It started its operations with a single model titled Clear Pen. Brand Cello captured the market with German and Swiss tips ink. It offered quality writing, clear flow and highest standard of writing tool was born. In the year 2015, the month of December it was bought over by global company BIC. Some of the main competitors of cello pen in market are as follows-

  • GM Pens
  • Linc
  • Jineshwar (Montex)
  • ADD

Product in the Marketing Mix Of Cello Pens :

The cell has a broad portfolio of excellent products. The brand has a great reputation in both national and international market for offering a wide range of products, foreign technology and state-of-art components. Cello pens are smear free and free smooth while writing. Latest technology, well-trained employees, quality raw materials and continuous improvement make these pens the best in business. Its product portfolio includes- [Read more…]

Marketing Mix of DTDC – DTDC Marketing Mix

DTDC is of Indian origins and is associated with cargo and courier services. It belongs to logistics and transport industry and has been able to deliver even to the remotest part of India. The brand has targeted both individuals and companies as its customer base. It was founded in the year 1990 by its founder Subhasish Chakraborty, who serves the company in the capacity of managing director and chairman.  Bengaluru is the headquarters base of this largest courier network.  Some of the important rival companies are as follows-

  • DHL
  • TNT
  • UPS
  • FedEx

Product in the Marketing Mix of DTDC :

DTDC is dedicated to providing its customers’ best possible products and services. It offers freight management services at international levels, supply-chain solutions, express services of premium quality and domestic services. Some of its vital products and services are as follows- [Read more…]

Marketing Mix Of Carwale – Carwale Marketing Mix

Two friends Gaurav and Mohit started their entrepreneurial journey in the year 2002, with intention of supplying better services in medical field using telemedicine. At the onset, they did not have any funds but their mantra that every deal is negotiable brought them their first client. They had to drop the idea of telemedicine due to lack of support from state government and after some time decided to venture into other fields.

In the year 2005, they along with two other friends Arun and Tufail launched their company Carwale in the Indian market. It was first Indian website to use online as a marketplace for used cars. In the year 2016 in the month of January, it merged with another company CarTrade to become a leader in both used and the new cars. Some of its chief competitors are as follows- [Read more…]

SWOT analysis of Sunsilk – Sunsilk SWOT analysis

The hair care experts of the century, Sunsilk is one brand which is known to love your Hair and get it straight or curly or dark or smooth or just the way you like it. From the house of Hindustan Unilever, Sunsilk is a popular brand in the Hair care segment and works with various brand names. It is known as Sedal in Latin America, Seda in Brazil and Elidor in Turkey.

Here is the SWOT analysis of Sunsilk.

Strengths in the SWOT analysis of Sunsilk

Unique Marketing strategy – One of the key takeaways of the marketing strategy of Sunsilk is the fact that they brought in Hair care experts to design each type of heir shampoos and each one of their shampoos is endorsed by a Global hair care expert. Naturally, the shampoos have a global pull because just like you go to a restaurant when you hear the name of a star chef, you will buy a shampoo when you know a star expert has designed them with hand picked ingredients. Furthermore, the ads are designed so that each hair care expert is [Read more…]