October 1, 2016


Marketing Mix Of CNN – CNN Marketing Mix

Cable news Network is commonly referred to as CNN and is associated with media through its news channel. It is of American origins and is basically a satellite and cable channel on television. CNN is a subsidiary company and is owned by its parent company Turner Broadcasting System. It was founded by Ted Turner in the year 1980 for the express purpose of providing news 24*7 to news lovers. Company faces threat from several competitors’ and some of them are as follows-

  • Times Now
  • BBC

Product in the Marketing Mix Of CNN

CNN has become a multiplatform worldwide network that works continuously for 24 hours, seven-days-a-week.  It was the first channel in the United States that provided only news and that to every minute and every day. In order to work efficiently, it has various tools at its disposal. [Read more…]


Marketing Mix Of Club Mahindra – Club Mahindra Marketing Mix

Mahindra Holidays & Resorts India Ltd. Is subsidiary of its parent company Mahindra Group, a multinational company, and has several brands under its umbrella. Club Mahindra is one such company that was founded in the year 1996. It is associated with resorts and hotels and belongs to the hospitality and tourism sector. Club Mahindra is a well-known brand and it provides holidays to its customers on a timeshare basis. It is affiliated with Dial-an-Exchange and Resorts Condominium International. Some of its competitors in this field are as follows-

  • Hyatt
  • Starwood
  • Wyndham Vacation Ownership
  • Sterling Holidays

Product in the Marketing Mix Of Club Mahindra

Club Mahindra operates in the hospitality industry through resorts and hotels. It is engaged in providing vacations and related services to families and individuals who like to spend quality time at different destinations. The company has a nearly 143000 members of the customer base to its name and is dedicated to providing best accommodations and services. All its resorts have a homely ambience and up-to-date facilities, which makes their stay warm and welcoming. [Read more…]


Marketing Mix Of Brooke Bond Tea – Brooke Bond Tea Marketing Mix

Brooke Bond Tea was previously famous for its tea cards and PG Tips, but presently it is a renowned tea brand owned by its parent company Hindustan Unilever. The company was founded in the year 1845 by Arthur Brooke as a tea shop but later in the year 1870 it expanded towards the wholesale business of tea sales. Some of its competitors are

  • Tetley Tea
  • Society Tea

Product in the Marketing Mix Of Brooke Bond Tea

Brooke Bond Tea is sold in various markets through its sub-brands like Brooke Bond Red Label, Brooke Bond Taj Mahal and Brooke Bond Lipton. Unique aroma, distinct flavour and rich taste are the highlights of all its products. In the year 1903, the company launched its tea brand in India as Brooke Bond Red Label and it is one of the oldest tea brands in India. The product is available in two variants dust and leaf. Some of its products are- [Read more…]


Marketing Mix Of Bookmyshow – Bookmyshow Marketing Mix

Bookmyshow is a renowned platform for booking tickets via online means. It is used to book tickets for sporting events, concerts, plays and especially movies. This online portal was founded in the year 2007 by Ashish Hemrajani and his friends Rajesh Balpande and Parikshit Dar and is a subsidiary of its parent company Big Tree Entertainment Private Limited, Network 18.  It has it’s headquartered base in Mumbai in the state of Maharashtra. Bookmyshow is a private company and is associated with internet software sector.

  • Ticketplease.com
  • Kyazoonga.com
  • Tickethour
  • SeatGeek
  • TicketNew

Product in the Marketing Mix Of Bookmyshow 

At one-time booking tickets for a movie was a very tiring experience as one had to go beforehand to buy it and in most cases had to acquire it with extra money especially if the movie was a hit. Bookmyshow changed the concept of booking a ticket. At the onset, it was just a website where a person could easily book his movie ticket while sitting at any place. He/she also had the alternative of going through every available option and choosing the day, time and show of preference. Currently, Bookmyshow has become a very popular face in online industry as it provides a stress-free experience. [Read more…]


Product line stretching

The product line length within a company keeps changing. Generally, there are three price bands which exists in any market – Lower priced products, middle priced products and premium products. One brand concentrates on one price brand.

But the larger brands have the deep pockets to start multiple product lines which can target multiple customer segments, premium or otherwise.  Based on this target market, and the type of product lines that the organization wants to introduce, the organization takes part in product line stretching.

A product line consists of variants of the same type of product. So if Audi has a Q series of vehicle, it will have multiple products within the Q series but this is just one product line. Audi will have multiple such series and therefore multiple product lines. [Read more…]


Marketing Mix Of DHL- DHL Marketing Mix

DHL is a division of the German Logistics Company founded in 1969 named Deutsche Post DHL. Today DHL Express has more than 3,25,000 employees across the globe. DHL Express is a logistic company that provides air and sea mail services to individuals as well as enterprises.

It was in the late 1970s when the company started to expand across the globe, earlier its services were limited to Germany. DHL Express was started with a motive to provide delivery services in offshore and inter-continental regions but the success of FedEx at the international level inspired the people behind DHL to expand.

With 3,25,000 employees working round the clock, today DHL is successfully catering to people living across Continents. DHL Express has leveraged a better alternative of FedEx. [Read more…]


Understanding the Product hierarchy and Product classification

One of the things which confuses many beginners in Marketing is the product hierarchy. There are just too many types of product classes like Product line, product mix, product type etc. However, this article tries to make it all simple.

To understand the product hierarchy, we will have to look not at a single product but the business as a whole. So in this example, we can take Volkswagen as a company and we will try to understand the Product hierarchy of Volkswagen.  [Read more…]


10 tips & tactics for Marketing a luxury brand

There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on the basis of price. Others are competitive, which are taking on the competition by maintaining the same pricing and quality as them. Yet others are premium in nature, trying to outdo competition with their premium image with pricing slightly higher then competition.

And above them all is the Luxury brand. The luxury brand is untouched by competition. It is at a position where the normal market place competition does not exist and people do not haggle for price. Naturally, if you want to reach such a position, you have to you use tactics which are far beyond normal. Hence we present you with 10 tips and tactics of marketing a luxury brand. [Read more…]


Marketing Mix of Deutsche Bank – Deutsche Bank Marketing Mix

Adelbert Delbruck, in the year 1870 started Deutsch Bank. It was exactly established on 22 January 1870 and on 10 March 1870 banking license was granted by the Prussian authorities. The Bank remarkably established itself in the times when the financial institutions and industrialisation were undergoing significant changes and till date banks are being able to establish itself as one of the leading financial institutional agency.

The bank was established with the foreign finances but later it expanded its scope. In the Nineties, Bank went through major banking reforms by acquisition and establishments of subsidiaries across the globe. What we see today is majorly impacted by the development of the nineties. [Read more…]


Marketing Mix of ING Banking – ING Banking Marketing Mix

International Netherland Group abbreviated as ING, is leading bank service with the strong European background. It is headquartered in Amsterdam, The Netherlands. With the 25 years of experience in the global banking sector, ING was established in the year 1991 to provide advanced banking services to different classes of customers. With coverage of 40 countries, ING is still looking for the bigger global market and extended services. In the year 2016 ING has become a standalone financial banking institution after the restricting with the sound European market.

The banking sector is over – flooded with the numerous banking institutions providing services to its valuable customers. Interestingly, ING banking in just 25 years has expanded itself in a brilliant way competing with the leading banks. Few named competitors of ING banking are [Read more…]


Marketing Mix Of KPMG – KPMG Marketing Mix

The name KPMG was coined after the merger between KMG (Klynveld Main Goerdeler)with Peat Marwick in 1987. The company provides other enterprises with Professional Services like audit and advisory. With US$ 24.44 Billion in 2015, KPMG happens to be one of the biggest employers in Professional Services Vertical.

KPMG employees more than 173,000 people and provides for their family. KPMG is among the Big Four Auditors of World with Deloitte, EY and PwC.

Ernest & Young and Price Water Cooper are the top two competitors of KPMG. With a worldwide presence, KPMG is constantly expanding its area of services. [Read more…]