February 22, 2012

Swot Analysis of ICICI bank

February 22, 2012 By Leave a Comment

Strengths of ICICI Bank

  • ICICI is the second largest bank in terms of total assets and market share
  • Total assets of ICICI is Rs. 4062.34 Billion and recorded a maximum profit after tax of Rs. 51.51 billion and located in 19 countries
  • One of the major strength of ICICI bank according to financial analysts is its strong and transparent balance sheet
  • ICICI bank has first mover advantage in many of the banking and financial services. ICICI bank is the first bank in India to introduce complete mobile banking solutions and  jewelry card
  • The bank has PAN India presence of around 2,567 branches and 8003 ATM’s [Read more...]

Below the line activities with a low marketing budget

February 22, 2012 By Leave a Comment

Quite recently i had to go through a tough decision with regards to a marketing plan. I wanted to advertise certain products with “below the line” strategies. One of the things which came into my mind was the options that a marketer has nowadays to reach the public. There is so much clutter in a persons life, that reaching an individual through below the line activities is becoming quite tough.

So, myself and a colleague of mine went through all the options we had. We had a very limited budget say of 20,000 rs for a quarter (February to April). We started writing down some ideas of below the line activities we could carry out and we wrote the marketing budget needed for them.

[Read more...]

Marketing mix of Coca Cola

February 21, 2012 By Leave a Comment

Coca Cola Marketing mix of Coca Cola

Coca cola is the brand with the highest brand equity. No doubt it has gone through the ups and downs of business to reach that position. The marketing mix of Coca cola has been changing over time with more and more products being added such that today it has 3300 products. So what is the marketing mix of Coca cola? Read on.

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The Sony Tablet – Tablet P and Tablet S

February 20, 2012 By Leave a Comment

The Sony Tablet is another entrant into the tablet market. However, we can be sure that Sony will give both Samsung and Apple a run for their money with its two products – The Sony Tablet S (Lower version) and Tablet P (Higher version, dual screen). But the question to be asked is –  Has Sony missed the tablet wave? There are so many tablets in the market, that Sony can attract new customers only on the basis of price. It has surely missed the skimming price which is being implemented by Samsung and apple as they have the first mover advantage. Now, Sony has only two strategy up its sleeve

a) Pull in customers based on brand equity and keep a high margin

b) Go for penetration pricing with keeping a VFM model of pricing

[Read more...]

SWOT analysis of IDBI bank

February 20, 2012 By Leave a Comment

Strengths of IDBI Bank

  • The banks major strength is it involves latest cutting edge technologies to support its core banking operations
  • The bank has network of 943 branches and 1529 ATMs
  • The total turnover of the bank is 3,37,584 crores in the last FY 2010-11, and earned a net profit of Rs.1650 cr.
  • The bank has grown at a rate of 60% compared to previous year
  • IDBI has the first mover advantage in opening ‘G-sec portal’. This is a platform for the retail investors to invest in government securities
  • IDBI is one of the largest commercial banks in India which focuses on industrial infrastructure and development [Read more...]

The best of Harvard Business Review – 6 books of Must read

February 19, 2012 By Leave a Comment

51xAF1bMwNL. BO2204203200 PIsitb sticker arrow clickTopRight35 76 AA300 SH20 OU01 The best of Harvard Business Review 6 books of Must read

You want the most important ideas on management all in one place. Now you can have them—in a boxed set of HBR’s Must Reads.

This six-title collection includes only the most critical articles from the world’s top management experts, curated from Harvard Business Review’s rich archives. We’ve done the work of selecting them so you won’t have to. From leadership and strategy to managing yourself and others, HBR’s Must Reads offer foundational articles on essential business topics to help you maximize your organization’s performance and your own.

For Ease of use, we have divided the series into six different parts. You can purchase any of these Must Reads individually in case you do not want to buy the complete set. Heres the link for the complete set of HBR’s Must Reads Boxed Set (6 Books) (HBR’s 10 Must Reads) The best of Harvard Business Review 6 books of Must read

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Google vs Facebook

February 18, 2012 By 1 Comment

Larry page Mark Zuckerberg Google vs Facebook

The tough war between the two giants in technology space began ever since Facebook started gaining more popularity than any other brand in the social web. Google’s product portfolio consists of more than 100 products, as Google wanted to have its presence in every product which is used on Internet. This led Google into concentrating on continuous acquisitions in the market mainly Orkut, Youtube and others.

Google Started off late in 1998 by three people Larry page, Sergey Brin, Eric Schmidt. The company started with a core idea of being one-stop search engine for Internet users in getting all the information around the world in a single mouse click. Google’s strategy is to constantly innovate and engage in acquisition and partnering with other companies beyond the core business of providing search engine. Google’s broad classification of products includes web-based products, operating systems, desktop and mobile applications, hardware etc.

[Read more...]

SWOT analysis of Hyundai Motors

February 18, 2012 By Leave a Comment

Strengths of HMIL

  • Hyundai India has such a brand equity that it is almost assumed to be an Indian brand, with lot of good accolades for being India’s second most selling brand next to MUL in market share
  • Hyundai Motor India limited is the largest car exporter from Asian Market which showed a 10% growth compared to last FY
  • The domestic sales is increasing at an average rate of 19.1%
  • HMIL is known for its quality products which has better performance and it has constantly been ahead in the race with Maruti Udyog limited in many parameters
  • The product length includes around 8 cars, starting from new Eon in small car segment to SUV segment Santa Fe
  • Among the automobile players only HMIL is known for its CSR activities
  • Hyundai products never fail to win laurels in each segment from various automobile ratings ever since its operations in India
  • Hyundai , has the largest network of showrooms and service station next to Maruti in India
  • An article in Economic times quoted that “Hyundai Eon launched , treads on Alto territory” indicated that Eon will act as a threat to reduction in Alto’s market share

Why this Kolaveri – A marketing success or a musical hit

February 16, 2012 By Leave a Comment

Why this kolaveri marketing Why this Kolaveri A marketing success or a musical hit

A song that created a sensational wave across the globe with a number of records; more than five million hits on Youtube, more than 7000 shares in FACEBOOK in 48 hours!! The most searched three letter word on Google in the recent days is “Why this Kolaveri”. In Tamil language it means a person has strong passion or urge to kill someone! It is generally used in jovial manner as colloquial language.

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Swot Analysis of Dabur

February 16, 2012 By 3 Comments

Dabut is one of the most widely known fmcg companies in India and here we bring you the SWOT analysis of Dabur India

Strengths

  • Dabur India is the fourth largest company in FMCG segment with a revenue of US$ 910 Millions
  • Dabur has its own heritage, it is more than 100 years old , established in the year 1884
  • It has presence in around 60 countries across the world
  • It is the world’s largest ayurvedic medicine provider [Read more...]