What are the first things that you look when you buy a new coat? Or when you buy a perfume? Or even a watch? I guess, that besides other things the main factor that you consider before making the actual purchasing is how does it make you feel. Usually people tend to communicate their own identity by the brand personality of the product they choose. In other words, brand personality indicates the kind of relationship a customer has with its brand. [Read more…]
Any market you go in will always have market challengers. You have to challenge these competitors instead of presenting a meek response to them. Only by challenging them head on, you create a fear for future market entrants. At the same time, this challenge also ensures that you move up the competitive ladder. [Read more…]
In order to be able to make a clear and relevant classification of services, we would first need to understand the concept of the word itself. Services usually refer to processes and not physical products. Some services may include people whereas other services (like online services) may including objects which are managed by people.
Examples of services which include people can be a hair salon, education, theater, restaurants, public transportation. On the other hand services that include objects include repairs and maintenance, dry cleaning, banking, legal services, insurance, etc. [Read more…]
Despite the surge in social media and social media marketing strategies, email marketing is still an indispensable digital marketing technique. When it comes to educating your customer base and nurturing leads, email marketing is still king. Email marketing is constantly evolving, and is now a far cry from the simple brochure-like campaigns of yesteryear. [Read more…]
Who doesn’t like to expand their market share? Ask any business man in the world and he will say that he wants more customers. However, ask him how to do that, he will have a good idea but will still be missing some crucial points. [Read more…]
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching the product. However, there are many factors which determine the importance of marketing research. [Read more…]
Ask any business man and he will say that competition is a bad thing. However, that is far from the truth. In fact, active competition makes the market more active and makes people pay more attention. By looking at more offerings, customer himself enters the purchase mindset. [Read more…]
Customer life cycle management is a challenging and yet interesting topic for most marketers. It is challenging, because the strategy for each sector is different, based on which stage the customer is in his life cycle.
It is interesting, because through implementing the correct life cycle strategies, you can make the customer a repetitive customer for your organization. [Read more…]
In a corporate sales pipeline, the volume of customers is very high and hence the pipeline involves a lot of companies or customers who have to be targeted. In a channel sales pipeline however, the funnel consists of selected individuals, strong channel dealers who are capable of selling good quantity within their own designated region. [Read more…]
Britannia is one of the most known Biscuit, bakery and dairy food FMCG companies in India. The vast variety of products with known brand names like Good day, Marie, Cheese, butter etc make up the core product portfolio of Britannia. Naturally, the distribution of Britannia is far and wide. In the SWOT analysis of Britannia, the product line and distribution is the strongest point for the brand. The same is discussed at length below. [Read more…]