April 1, 2015

Step by step Market research process

Process of marketing research

In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand, champions like Seth godin suggest that the market research process should be designed such that it gives you products which the customer wants, and not products which you will have to convince the customer to buy. So when you want products which sell automatically, you need to have a terrific marketing research process. [Read more…]

Maggi Swot analysis – SWOT of Maggi

SWOT analysis of Maggi

From the house of Nestle, Maggi is one of the most known brands and the clear leader in the packaged food segment. The tagline “2 minutes noodles” is true to date. This is because people love the taste of Maggi. And at the same point, the distribution of the product is so far and wide that there have been stories written on “Meri Maggi”. Moreover, the growing popularity of Maggi has spawned many related products as well, leading to the rise of a complete umbrella brand in the name of Maggi. Such a company is bound to have more strengths then weaknesses. So without further ado, let us delve in the SWOT analysis of Maggi.  [Read more…]

Are college projects important in MBA?

College projects in MBA

Many MBA students ask this to me via email that are college projects important to my career in MBA?. Well, there are always more than one answer to a question. But in this case, i will simply answer the question as YES, college projects are important. But it is not necessary that college projects be important only in terms of getting a job or making your resume better, They are also important for your learning. Let me explain. [Read more…]

How to get a job after MBA?

job after MBA

One of the prime questions which is asked by all MBA graduates is how to get a job after MBA? The answer is not simple. Because the answer solely depends on one factor. What are your expectations after MBA? Many students have a false notion that they want to start big and that they will get on top of the business chain soon. However, you should know that to get on top of the business chain, you will have to first learn the basics of the business. Hence it is more likely that you will join at the bottom of the business chain and then work your way to the top.

However, this fact is not accepted easily by many students. Some wont compromise and hence might get a big job at the start through references or good contacts. Some others might be outstanding and hence might get a big job for themselves. Average ones might compromise and know that they are going to get an average job. And finally, there might be some who get poor jobs or dont get a job immediately after MBA but have to wait for a sub standard job. How do you avoid such a situation? You have spent 2 years for an MBA. How do you get a good job after MBA? Read on some of the tips. [Read more…]

Job responsibilities of sales manager

Job responsibilities of sales manager

In a previous article, we wrote about the role of sales executives. The sales executives are the driving force for a company. But the sales manager is the battle commander who can make the strategy so that the driving force actually succeeds. If it was a game of chess, then the sales manager is the player who has to ensure that he wins. Planning and execution of sales is the main job responsibility of a sales manager. And the following are the qualities which define the role of sales manager.

[Read more…]

Marketing mix of Gillette – Gillette marketing mix

Marketing mix of Gillette

Gillette is a premium brand company and was founded in the year 1901 by King C Gillette. In 2005 Procter & Gamble, the new owners of the company, merged with Gillette and retained the brand name. Procter & Gamble is a multi-national company dealing with a variety of brands and products like Household Care, Health Brands and Beauty Products.  The company slogan of Gillette is ‘The Best a Man Can Get’ and it has become the trademark for all its products. Gillette deals with personal care and grooming products for men. It faces stiff competition from its competitors and some of its main competitors are

  • Topaz
  • Panama
  • Palmolive
  • Old spice
  • Godrej
  • Fa
  • Park Avenue

[Read more…]

How to conduct secondary market research?

How to do Secondary market research?

Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised. Thus, without investing in time or money, you can get the solutions for your problems. The common reasons to conduct secondary research is to find out competitors movements, market share and other such factors for which already research studies are in place or other organizations are doing research. [Read more…]

The new Nirma advanced becomes stubborn for cleanliness

The new Nirma advanced is no longer the nice auntie who wants cleanliness at a low price. She is now a young woman who wants her clothes to be clean no matter what. The ad depicts that today’s women have to go through a lot to achieve what she desires. However, the attitude has changed over time and nowadays women dont take things lying down. If they have decided something, they are going to get it, no matter what. Hence the tagline “Jo chahiye, Wo chahiye”. [Read more…]

Marketing mix of LG – LG marketing mix

Marketing mix of LG

LG electronics is a multinational company of South Korea that deals in electronic goods. This Global Company has spread its network all over the world with its headquarters in Seoul. It was founded in the year 1958 with the aim of rebuilding its nation with domestic consumer goods. From a national company to an international company it has come a long way. Currently LG electronics has become the second largest manufacturer of television in the world. It also comes under the top hundred brand names in the world. Some of its chief competitors in the world market are as follows -

  • Samsung
  • Sony
  • Videocon

[Read more…]

What are the job responsibilities of sales executive?

Role of Sales executive

We can broadly classify that a salesperson’s job is do sales. However, even in sales, we have a hierarchy and multiple tasks which need to be completed everyday. There is execution of sales and then there is management of sales. Depending on your sales profile, your job responsibilities can be decided. The job responsibilities of sales executives are completely different then the job responsibilities of sales manager. Let us delve more in detail for both the profiles. [Read more…]