November 1, 2014

11 amazing yet simple ways to learn marketing for students

Learn marketing
I was a marketing student in Mumbai around 4-5 years back before i started working professionally. Even though I was in a good college, I was clueless of how to actually learn practical marketing? Off course, Philip kotler and Seth godin were the Guru’s but theory never could satisfy my need for knowledge. Thus, this guide has been prepared keeping students in mind and how to learn marketing practically for students. If any of you come up with more ideas (i bet there would be some teachers reading this), please suggest the same in the comments section so that other students can learn from it. So lets learn marketing outside the classroom.

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Marketing mix of Nissan

Marketing mix of Nissan

Car manufacturing has been a vast function, which further involved further attachment of several smaller functions, which are intricately integrated with each other to form a major production facility. This function is known for its accuracy as there is no margin for errors in its existence and the company producing cars cannot take any chances with the outcome, as the yield is expected to be of topmost quality and have an exceptionally long life, enduring varied conditions in terms of operation or driving.

All the major car production companies have a long legacy backing there name and this experience has supported these companies to grow manifold within all these years, becoming market leaders or major shareholders in their own way. One such name in car manufacturing is that of Japanese motor vehicle giant, Nissan, which has a long history of car manufacturing and exporting. It was established in 1914, when the very first car was produced by the name of DAT and the company’s original registered was Datsun, which continued till 1933, when it first produced under the name of Nissan. [Read more...]

Situation Analysis

Situation Analysis

In real life, or in corporate life, Situation analysis helps you define where you are standing currently, and what should be your actions to progress further. Situation analysis also means forecasting the results if a decision is taken in any direction. The fast changing environment and people lifestyles are demanding regular analysis to provide you with a snapshot of where your company is placed in the business environment, and to present you with the opportunities to develop and enhance growth.

No matter if you are planning to introduce a new service/product in the market, or if you are in the need of finding which are your strengths and weaknesses regarding your own company, a micro as well as macro environmental factor analysis can indicate the strategies which you should follow. This is the purpose of the Situation Analysis. Involving several methods of analysis, this concept guides businesses on how to communicate the benefits of their products to the needs of the potential customers. [Read more...]

4 simple steps for implementing a strategic plan

Implementing a strategic plan

Strategic planning is most important for organizations, be it small organizations or large ones. Likewise, implementing the strategic plan is also important. Without proper implementation, you are likely to move forward in a haphazard way, not knowing which ideas are to be implemented immediately, and which ideas are to be saved for the future. Strategic planning gives you a complete roadmap for the unseen future of your organization, and this roadmap can help you take decisions on the way.

The problem which rises for many organizations is that they become too myopic when they focus on Strategic planning. This may be due to many reasons, however short term strategic plans are of no use. In fact, they are not strategic plans at all, they are tactics and techniques. For implementing a strategic plan in the long term for your organization, the below mentioned 4 steps need to be taken into account. [Read more...]

Multi Level marketing

Multi level marketing

Referred also as pyramid selling, network marketing and referral marketing, multi level marketing represents a widely used marketing strategy in which the distribution channel is compensated both for their own sales as well as for the sales of the sales people that they recruit. Dating back from 1920’s, the multilevel marketing strategy is a controversial concept due to several reasons despite being a completely legitimate business strategy. Its main critics are often related with market saturation, pyramid structure, moral and ethics as well as relationship issues. [Read more...]

Marketing mix of HDFC

Marketing mix of HDFC

Housing Development Finance Corporation, which is popularly known as HDFC in India, established in the year 1978, and has been an active participant in financial and supportive financial activities across the nation for companies and services of various sectors. HDFC gained popularity as a private bank in 1994, during a period when India was going through a financial overhaul, and the whole structure was being privatized and liberalized for the betterment of financial framework.

Since then it has grown and matured as a bank, so much so that now it has become one of the premium banks in the nation with the most reliable clientele. Thoughtful marketing, introduction of good financial products, aggressive expansion and most importantly, excellent service is the reason that HDFC is amongst the top 2 banks of India. (ICICI and HDFC are always at loggerheads) [Read more...]

Promoting your business with an Event

Business event

Draw Energy Into Your Business With A Well Promoted, Locally Themed Event

Promoting your business with an Event is the best thing you can do for your business. Make your business come alive! People have been walking and driving past your location, wondering what you have to offer. They just need that push to come inside and get to know you. How can you fill your shop with people, get word of mouth advertising around town, and create a positive image?

Hosting an event at your business will do all of those and more. People are naturally drawn to something special like a party, concert or celebration. It’s not just a day of sales success, but also chatter and great memories that keep people thinking of your business and coming back for more. [Read more...]

Marketing mix of Jaguar

Marketing mix of Jaguar

Jaguar is a renowned car manufacturer, known for its high-tech and suave car designs, and enjoys a worldwide acknowledgement for the quality of its cars. The Jaguar cars division is part of an overall brand, the Jaguar Land Rover, which is a British based multinational car manufacturer. The company has been used on many occasions in the past to design and manufacture vehicles for the Queen, the Prime Minister, and many high officials and celebrities in the United Kingdom. In India too, you will find the car being bought by the A+ class segment. Jaguar cars today are designed in Coventry, England, and manufactured at plants in Warwickshire and Birmingham. The car brand has a lot of history, and is seen as prestigious by the public in Great Britain as well as other parts of the globe.

In 1989, the company changed hands as it was bought by Ford, who then passed it on as part of a package deal to Indian car maker Tata Motors in 2008. Although not owned by a British company, the design and manufacture of this brand continues to be in England. In India, Jaguar cars are available through dealerships, in diesel and petrol models, including the Jaguar XF, XK XJ and the F type as well. [Read more...]

5 reasons pricing strategy is increasing in importance

Your Pricing strategy and the price of your product is one of the most important factors influencing decision making. This can be explained with a suitable example. You enter a branded showroom and you find a shirt or a dress to your liking. You immediately check the price tag, and if the price is right, you will buy the product. If however, the price is too high, then you are likely to avoid the purchase. And if the price is too low, then the store you have entered, loses a part of its image, because it has such low priced products.

What this tells you is that your pricing strategy needs to be laser sharp. Pricing plays a role in decision making as well as building an image for the company. There are several reasons that pricing strategy is one of the most important P in the marketing mix and its importance is increasing, be it products or services sector. Here are some reasons justifying the same. [Read more...]

Marketing mix of Bata

Marketing mix of Bata

Bata as a company is a widely known and acknowledged “People’s brand” for the worldwide shoe industry. Bata is extensively liked by a majority of the population, and is undoubtedly one of the most common and well known shoemakers and shoe Company of modern times. The legacy of Bata dates back to a century, although the family, which started the company in 1894, had a strong history of being shoemakers, several years prior to that date. It was established by siblings of the then Bata family, in the erstwhile Austro-Hungarian empire in the city of Zlin, and ever since its inception has been known for durability and affordability, which has been the reason for its growth. [Read more...]