Disruptive technology is one that displaces an established technology and shakes up the industry or sector in which it is operating. Disruptive technologies are often…
Discontinuous Innovation – Definition, Pros and Cons
What is Discontinuous Innovation? Discontinuous innovation is a major innovation that creates a new market or significantly transforms an existing one. It is a type…
Concentric Diversification – Meaning, Strategy and Examples
Concentric diversification is a strategy employed by companies to expand their businesses by adding new products or services that are related to their existing ones….
Conglomerate Diversification – Definition, Steps and Advantages
Conglomerate diversification is a diversification strategy that can take many forms, but all involve the acquisition or launch of new businesses that are not related…
Delta Model – Definition, Importance and Case Study
The Delta Model is a mathematical model that is used to predict the changes in various quantities over time. This approach can be useful for…
What is Product Innovation and Why is it Important?
Product innovation can be understood as the development-driven process that empowers a business in making better products or improving existing products for the consumers. These…
Strategic Goals – Definition, Importance and Examples
Strategic goals are defined as planned objectives that an organization tries to achieve. Many senior managers usually take a lot of time to develop and…
Technology Competence – Overview and Its Features
Every organization is equipped with the latest technology in the market. There are technological wars of different companies with each other. For example, Amazon competes…
Doblin’s 10 Types of Innovation Framework Explained
Whenever we need something so badly in the business landscape, innovation is bound to happen. From the slight improvement in the user interface of your…
How to Write a Mission Statement With Real Examples
A mission statement is defined as a roadmap that describes the vision statement of an organization. In other words, it is an action-oriented statement that…
Strategic Marketing – History, Phases, Components and Importance
Strategic Marketing encompasses all the best practices to implement one’s business’s mission and vision, using specific processes to maximize the plan’s outreach. Marketing is the…
Strategic Planning
Strategic planning is a process an organization uses for making its specific business strategies regarding key decisions, priorities, operations, and implementations in a manner that all…
Strategic Control – Types, Process and Contribution
Strategic control is defined as finding different methods to implement the strategic plan. It is unique to handle and intends to handle the unknown and…
Sustainable Marketing – Strategy, Importance and Principles
Sustainable marketing is using and promoting the environment to sustainable and socially responsible products, brand values, and practices. Businesses do not implement sustainable marketing for…
Exit Strategy – Types and Advantages
In business terms, an exit strategy is a plan or strategy of an owner of a business to exit his/her business without incurring too much…
