Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified…
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What is Brand Competition?
Brand Competition can be defined as the rivalry between the companies offering the similar line of products or services in the same target market and…
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What is Manufacturer Branding?
To understand manufacturer brand, let us divide the phrase Manufacturer branding into two. Dealing with the manufacturer at first, a manufacturer is someone who is…
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What is Brand Communication?
Definition of Brand Communication Brand Communication is an important part and tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and…
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What is Brand Reputation? Importance of Brand Reputation
Brand Reputation is the perception of the brand and how the particular brand of the company is viewed by the customers, stakeholders, and the market…
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Who are Brand Advocates and what is Brand advocacy?
What is of Brand Advocacy Brand Advocacy can be defined as when a person or a customer of the brand talks in the favor of…
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What is Brand Alliance?
Brand Alliance Definition Brand Alliance is an agreement between the companies that combine two or more individual brands, products or other related assets with an…
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What is Brand Affinity?
Brand Affinity is the most delightful and valuable level of relationship that a customer shares with the brand and it is based on the belief…
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What is a Brand Mark?
Before we find out what a brand mark is, let us understand what exactly is a brand? Is it just the logo that we see?…
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What is Brand Activation? Strategies
Brand Activation is an art of bringing the brand to life by designing various innovative experiences that drive consumer action. It is one of the…
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What is Corporate Branding?
Corporate Branding is an act of using the brand name of the company in the overall advertising efforts and all the communication to the stakeholders….
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What is Brand extension?
A brand is a name that is given to a product or service so that it will have an identity to itself. Brands are usually…
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Keller’s Brand equity Model – CBBE Model by Keller
Brand equity is the holy grail in the subject of branding. The ultimate objective of a branding team is to increase the brand equity of…
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Co branding – Definition, Uses and Examples of co-branding
We are well aware of the popular marketing phenomenon known as product bundling. In product bundling, products from within one brand are bundled together to…
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Brand awareness and its importance to Branding
Brand awareness is actually making the consumer acquainted about a particular brand or product. The availability and existence of a specific brand in the minds…
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