Whenever a new business starts, the common question which the business owner faces is "Which segment should you target?". It is not only about which segment, but also about how many types of customers you want to target and what do you have on offer which will satisfy or create value in the minds of your consumers. Segmentation is considered as one of the first few steps in … [Read more...] about How to choose a Market segment? 5 approaches to Choosing a market segment.
Ask any businessman what is a push strategy and a pull strategy and they will simply say that its selling vs Marketing the product. Where push involves outbound marketing and you have to reach the customer, pull involves creating a value for your product so that the customer walks in to buy your products. As competition has increased over the years, companies have realised that … [Read more...] about How to push your product in the Market for better sales and apply Push strategy?
One of the more difficult markets to operate in, the business market is legendary for its bureaucracy and for the time taken in making business decisions or purchase decisions. At the same time, businesses buy in bulk and for longer time and even retention is easier when compared with the B2C market. Hence, looking at the pros and cons, it is very important to segment a … [Read more...] about How to segment a Business Market? Steps in Segmenting a business market.
One of the most important elements in the Marketing mix is Promotions. And lately, packaging has become a strong element of the Marketing mix. Some say it should fall under Promotions because it helps in attracting attention for the product. Others say, it serves a much higher purpose then only promotions and hence the argument is that packaging can become the 5th P of the … [Read more...] about Role of Packaging in Marketing and sales of a product
Maybelline is associated with FMCG sector and deals in the cosmetics industry. It is of American origins and is a fully-owned subsidiary of its parent company L’Oreal. Maybelline was founded in the year 1915 by its founder Tom Lyle Williams and was acquired by its present owner in the year 1996. Some of its competitors are as follows- Elle 18 Lakme Revlon Estee … [Read more...] about Marketing Mix Of Maybelline – Maybelline Marketing Mix
One of the things which confuses many beginners in Marketing is the product hierarchy. There are just too many types of product classes like Product line, product mix, product type etc. However, this article tries to make it all simple. To understand the product hierarchy, we will have to look not at a single product but the business as a whole. So in this example, we can take … [Read more...] about Understanding the Product hierarchy and Product classification
Branding not only plays a role in the marketing of the complete product, but in the marketing of its ingredients and components as well. As the market exploded, more and more companies found out that Pull marketing was the way to get their product accepted in the market and to realize higher turnover and to create automatic demand. However, it is not easy to create demand for … [Read more...] about Ingredient branding and How to build an Ingredient brand?
Every organization’s aim is to realise profits in the business that it undertakes. This profit is, to a large extent, determined by the selling price of its product or service. It is not always true that a higher selling price leads to greater profits. The demand for a product at every price point is also important to determine the revenue generated and thus the profit. Two … [Read more...] about What is Cost based pricing and how it is applied in the Business world?
There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on the basis of price. Others are competitive, which are taking on the competition by maintaining the same pricing and quality as them. Yet others are premium in nature, trying to outdo competition with their premium image … [Read more...] about 10 tips & tactics for Marketing a luxury brand
The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even top automobile companies like Volkswagen or General motors have multiple product lines and many strategic business units in their organization structure. Each product within the structure forms a part of the product mix. In essence, … [Read more...] about 6 types of Product Mix pricing to push products in the market
Maaza is a fruit drink and is associated with beverage industry. It is of Indian origin and occupies largest market share in the fruit drink market. Maaza is a subsidiary brand of its owner The Coca-Cola Company. It was launched in Indian market in the year 1976 and since then has been introduced in several global markets. Maaza has a refreshing and irresistible taste that has … [Read more...] about Marketing Mix Of Maaza – Maaza Marketing Mix
M&M’s is a subsidiary brand of its owner company Mars Incorporated. It is a candy shell made of chocolate as its main ingredient and is associated with the food industry. M&M’s is of American origins and was launched in the year 1941. Its initials are the names of its creators Bruce Murrie and Forest Mars. Brand faces competition from other chocolate makers and some of … [Read more...] about Marketing Mix Of M&M’s – M&M’s Marketing Mix
Lipton is associated with beverage industry as it deals with marketing of tea. The company was founded in the year 1890 by its founder Thomas Lipton. Currently, it is jointly owned and marketed by its parent companies PepsiCo and Unilever with 50-50 ownership. Lipton has been projected as a healthy and refreshing drink and some of its competitors are as follows- Society … [Read more...] about Marketing Mix Of Lipton – Lipton Marketing Mix
LinkedIn is a social networking site associated with internet industry. It is an employment oriented platform that is used mainly by professionals. LinkedIn was founded in the year 2002 and launched for usage in the year 2003, May, by its co-founders Eric ly, Jean-Luc Vaillant, Konstantin Guericke, Allen Blue and Reid Hoffman. It is a subsidiary of its owner company Microsoft … [Read more...] about Marketing Mix Of Linkedin – Linkedin Marketing Mix
Lifebuoy is associated with FMCG sector and is a personal care brand. It is marketed and manufactured by its parent company Unilever. Lifebuoy was introduced in the consumer market in the year 1895 by its founder Lever brothers. Some of its competitors are as follows- Savlon Dettol Product in the Marketing Mix Of Lifebuoy : Lifebuoy is the leading brand of soap … [Read more...] about Marketing Mix Of Lifebuoy – Lifebuoy Marketing Mix