AIDA stands for Attention, Interest, Desire, and Action. It is a traditional marketing technique used to help determine the optimum strategy for producing leads and…
Commerce – Definition, Meaning, Elements and Business Models
Commerce is the exchange of goods, services, or something of value, between businesses or entities. Commerce is often seen as one of the fundamental pillars…
Chairman Definition and Responsibilities
A chairman is a managing official of an organization, committee, or meeting. In a company, a chairman is understood as the head of the board…
What is Deductive Reasoning? Definition and Examples
Deductive reasoning is a type of logical process in which a conclusion is drawn from one or more premises. This form of reasoning is often…
Delivered Pricing – Definition, Methods, Advantages and Disadvantages
What is Delivered Pricing? Delivered pricing is the price of a good or service that also includes the transportation cost. It is a type of…
Dependability – Definition, Meaning, Elements, Examples and Benefits
What is dependability? Dependability is the quality of being Dependable, i.e. being able to be relied on or trusted. Dependability is the ability of a…
What is Deferred Profit Sharing Plan (DPSP)? Definition and Advantages
A Deferred Profit Sharing Plan (DPSP) is a type of employee benefit plan in Canada. It is a way for employees to share in the…
Deep Assortment – Definition, Types, Strategies, Importance And Examples
What is a Deep Assortment? Deep assortment is the total number of SKUs that a retailer offers in a particular product category. Specialty stores with…
Assortment Strategies – Definition, Importance, Components, Tips
What are Assortment Strategies? Assortment strategies are the strategies that retailers use on daily basis for finding out the optimal product mix for their inventory….
What is Disinformation? Definition, Types, Examples
Disinformation is false or misleading information that is spread deliberately. It is often used to influence public opinion and distort the truth. Disinformation campaigns are…
Delivered at Frontier (DAF) – Definition, Meaning and Usage
Delivered at frontier (DAF) is a term used in international trade that indicates that goods are delivered to the buyer at the border of the…
Delivered Duty Paid (DDP) – Definition, Meaning, Responsibilities and Differences
Delivered duty paid (DDP) is a delivery Incoterm where the seller is responsible for paying all costs and risks associated with delivering the goods to…
Dispute Resolution – Definition, Types, Importance and Methods
Dispute resolution is the process of resolving a disagreement or conflict between two parties. Dispute resolution can happen through negotiation, mediation, or arbitration. Businesses often…
Delivered Duty Unpaid (DDU) – Definition, Meaning and Usage
Delivered Duty Unpaid (DDU) is a term used in international trade to indicate that the seller is responsible for delivering the goods to the buyer,…
Disparate Treatment – Definition, Examples and Tips
Disparate treatment is a discrimination that occurs when an employer treats an employee or job applicant differently because of their membership in a protected class….
