What is a dominant strategy? Dominant strategy is a situation in which one particular strategy is the best option for a player regardless of what…
Confirmation Bias – Definition, Types and Examples
Confirmation bias is the tendency to search for, interpret, or remember information in a way that confirms one’s preexisting beliefs or hypotheses. Confirmation bias is…
Community of Practice – Definition, History and Types
A community of practice is a group of people involved in sharing similar concerns, interests, passions, or problems in a way to create and optimize…
College vs University – Differences, Types, Pros and Cons
College vs university analysis is pivotal in understanding how these educational institutions are different and how they have greatly impacted the lives of countless individuals….
What is Collectivism and Its Influence on Behavior
Collectivism is characterized by focusing on the group over self or individual. It refers to a culture, a society or an economy that values group…
Reading Strategies – Meaning, Elements and Types
Reading is defined as a cognitive process that helps to derive the meaning of words in a specific language. The reader has to use numerous…
Critical Reading – Overview, Objectives and Strategies
Critical reading is defined as reading in a scholarly context. The focus and attention of critical reading are to the words identifying the author’s viewpoints…
What is Speed Reading and How to improve it?
Speed reading is defined as the process of understanding and comprehending phrases or sentences on a page, one at a time, or all at once….
Law of Effect by Edward Thorndike – Definition and Meaning
Law of Effect Definition The Law of Effect refers to the principle of connections that says that we human beings tend to repeat those behaviors…
Carl Rogers Theory | Rogers Humanistic Theory of Personality
Carl Ransom Rogers was an American who became a very well-known name in the field of psychology. He was born to Julia and Walter Rogers…
Agenda Setting Theory Explained (with Applications)
Agenda setting refers to the mainstream media’s influence on the telecasted events as news in the area where it operates. As soon as something massive…
What is Chunking and Why it is Helpful? (Complete Guide)
Grouping individual pieces of information into larger units, so you can easily remember the larger amount of information is understood as chunking. So, if you…
Advocacy Groups: Definition, Explanation and History
Advocacy groups are defined as groups that use a special form of advocacy to influence or change public opinion, ultimately impacting the policy. Explanation Advocacy…
What is Transactional Analysis Theory? And it’s Usage
Have you ever thought about how you build relationships with others? Was it easy for you to make new friends at your new job, or…
What is Authenticity and Why it is Important?
The quality of being authentic in a way that the actions, responses, and behavioral tendencies of an individual are in agreement with his or her…
What is Agile Methodology in Project Management?
Businesses require good software and programming competencies for channelizing technical as well as digital growth. Agile methodology is one such practice through which businesses get…
10 Causes of Urbanization – Positive And Negative Effects of Urbanization
When it comes to causes of urbanization, the two primary reasons that occur in mind are the natural population increase and rural to urban migration….
Information Processing – Definition, Tools and Stages
Information processing, as the name suggests, is about processing information in a manner that is noticeable to an observer. It is a method that allows…
Frame of Reference – Definition, Meaning, Principle, and Examples
Definition The frame of reference is defined as a process that enables comparing a product or service with other offerings from rival brands. It is…
Heisenberg Uncertainty Principle – Meaning, Origin, Formula
Heisenberg Uncertainty Principle that technically suggested uncertainty in the behaviour of microscopic particles has its vast philosophical implications in understanding our relationships with this universe….
Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
Gestalt Theory – Principles, History, Features and Applications
While thinking about any objects or analyzing any thought processes, human beings generally do not just focus on every single element, but they consider things…
What is Landed Cost? Definition, Types and Calculation
Landed cost is a significant term for companies that are involved in importing business. Those businesses need to maintain small costs to ensure their profitability…
Primacy Effect in Psychology Definition And Overview, Define Primacy Word
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that…
14 Main Causes Of The Industrial Revolution
The today’s word (filled with loads of industrial, technical, urban, rural, economic and scientific advancements) that we see now is the result of the industrial…
Zero-sum Game – Definition Meaning and Types
A zero-sum game is defined as a mathematical demonstration where the loss of the other party balances the gain of one party. In the end,…
Importance Of Computers – Education, Business, Health, Entertainment
Computers became popular when microcomputers entered the market in 1977. After that, there was no looking back. With the introduction of microcomputers, personal computers became…
What is the Importance of Writing?
Writing is considered a vital component of expression that can explain specific information or thoughts to others. It is an important job skill that provides…
Fourier Analysis: Definition, Importance, Applications, and Key Properties
Are you familiar with the term Fourier Analysis and its applications? If not, then this is the perfect place, to begin with, it. Reputed mathematician…
The Importance of Language Explained in Detail
A language matters a great deal as this is what helps to distinguish the sayings of one individual from the other. If used efficiently it…
Character Traits – List and Examples
Character traits are the qualities and characteristics of individuals which define them and make up their behavior. Character traits are important and there can be…
Discriminant Analysis: Significance, Objectives, Examples, and Types
Discriminant Analysis can be understood as a statistical method that analyses if the classification of data is adequate with respect to the research data. It…
Technical Specifications: Importance & How to write Technical Specification
A technical specification is an important document of every business project which contains detailed information for the technical requirements. A project manager needs to get…
What Is Threshold Effect? Concept, Importance and Example
The term threshold effect is used to indicate that particular effect in which advertising of particular goods or services creates an impact on the behavioral…
2 Main Types Of Variables used in Strategies
Inferential or descriptive statistics are often used by marketing professional to take important marketing decisions. Effective marketing strategies can open new opportunities for small businesses…
What is Carryover Effect or Carry-over Effects?
A carryover effect is an effect which is carried over from one condition to another over a period of time. Carry-over effect happens in Advertising…
Salesperson role and reducing dissonance
The role of a salesperson in an organization does not only start and end at generating sales; it is much more than that. A salesperson…
The Framing effect and how it can be used in advertising?
Ever noticed how, in hollywood movies, the hero is many a times “framed”? What does framing mean and what is the framing effect? Framing means…
