7 strategies of market leaders

May 13, 2012 by Leave a Comment

In todays world, there is a rise in both, the number of products and the number of competitors in the market. Naturally everyone wants to be ahead of the competition. But is everyone successful? Definitely not. Any market will have one single market leader and not several market leaders!!! So what is it that market leaders do correctly to ward off their competitors? We look at some strategies which are common for every market leader

1) Covering the market globally and locally – Look at companies like Coca Cola, microsoft, LG and others which are market leaders in their respective categories. You will find that each one of these companies have products which are widespread and are known across the world. However, the marketing strategy of each one of these products is customized according to the market that they are serving. [Read more...]

Five levels of customer satisfaction

May 8, 2012 by Leave a Comment

Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true. The company which has the maximum customer satisfaction also has the best chances for growth. This is because if you measure your own customer satisfaction it can help you optimally change your marketing as well as operating strategy.

Customer satisfaction is the key to customer retention. By implementing measures which keeps the customer satisfied, you ensure that the customer sticks to your brand. He does not shift easily to the competitor. With higher customer satisfaction, the customer is likely to

a) Rebuy your product

b) Upgrade regularly

c) Spread the word about your product

d) In some cases, he can also give a positive feedback as well as profitable ideas for the company. [Read more...]

Bad time continues for Kingfisher – King of Good Times

April 27, 2012 by 2 Comments

Kingfisher airlines, an Indian based airline group which is owned by Mr. Vijay Mallaya, who is always been associated with luxury, extravagant lifestyle and vibrancy. The parent company, United breweries Group is third largest sprit company in the world. He is also known for owning one of the world’s most expensive yachts and a cricket, Formula One team and IPL Royal challengers team. A general perception prevails among stakeholders, such that ‘Luxury’ and ‘Vijay Mallya’ are always associated with each other.

Kingfisher airlines (KFA), a brand known for its luxury; glamour and its premium class positioning in the airline industry. KFA acquired Air Deccan which is a LCC (Low cost carrier) and Air Deccan has been renamed Air Deccan as Kingfisher Red.  [Read more...]

Why market share of Hero moto corp is decreasing in premium segment

April 23, 2012 by 4 Comments

This article is by Guest Author – Chirag Gupta. Chirag is a B.E in IT and is doing his MBA in international business with specialization in marketing.  This article will become a part of our Automobile marketing category.

It was year 2010 when after a successful marriage for more than 27 years Hero and Honda split their ways and Hero Moto Corp Ltd (HMCL) was born. People waited like hell for the new bike of the Hero which is going to serve the premium segment customers and their wait was over when HMCL launched Hero Impulse. It brought with itself new dimension of biking to Indian customers and it was India’s first Trans Road Bike in 150cc Segment a premium segment which was doing good with bikes like Hunk, CBZ-Xtreme and Karizma in its pocket even facing tough competition from bikes like Unicorn and Pulsar. [Read more...]

SWOT analysis of HDFC

April 22, 2012 by 4 Comments

Strengths

  • HDFC bank is the second largest private banking sector in India having 2,201 branches and 7,110 ATM’s
  • HDFC bank is located in 1,174 cities in India and has more than 800 locations to serve customers through Telephone banking
  • The bank’s ATM card is compatible with all domestic and international Visa/Master card, Visa Electron/ Maestro, Plus/cirus and American Express. This is one reason for HDFC cards to be the most preferred card for shopping and online transactions
  • HDFC bank has the high degree of customer satisfaction when compared to other private banks
  • The attrition rate in HDFC is low and it is one of the best places to work in private banking sector
  • HDFC has lots of awards and recognition, it has received ‘Best Bank’ award from various financial rating institutions like Dun and Bradstreet, Financial express, Euromoney awards for excellence, Finance Asia country awards etc
  • HDFC has good financial advisors in terms of guiding customers towards right investments  [Read more...]

Made in India – The branding of India

April 15, 2012 by 3 Comments

Nation Branding –  Nation branding refers to branding of a country in terms of its reputation in the global scenario. Few of the practices involved in nation branding is constantly measuring the Nations growth in economic space, attracting tourism, exports, attracting talent pools, technology innovations, cultural heritage etc. The concept of measuring country’s global perception across various dimensions was developed by Simon Anholt in the year 2005. It is defined as Country branding Index or Nation branding Index. [Read more...]

Marketing Mix of KFC

April 15, 2012 by 1 Comment

Product

  • Streetwise: Veg Snacker, Chicken Snacker, Snack Box, Rizo Rice, Rizo Gravy, Mini Krusher,
  • Snacks: Popcorn Chicken, Hit Wings, Boneless chicken strips
  • Veggie Selection : Veg Snacker, Veg Zinger, Veg Strip with Salsa
  • Toasted Wraps
  • Burger: Veg Zinger, Chicken Zinger, Tower Zinger
  • Box Meal
  • Chicken Delight : Fiery Grilled, Hot and Crispy, Original Recipe
  • Bucket Chicken
  • Signature sides: Corn on the cob,  Coleslaw, Fries
  • Krusher: Frappe, Iced Mochaccino, Iced Kappucino
  • Desserts: Soft wirl, Choamor, Brownie Sundae  [Read more...]

Tata Mega Pixel – the future of automobile market

April 12, 2012 by Leave a Comment

Ratan Naval Tata, Chairman of Tata Sons has one more feather on his cap before his retirement on December, 2012. He has been the driving motivational force behind the whole of Tata group which is comprised of 100 firms and having a net worth of more than 100 Billion USD. Many people have questioned him about his personal life and the reason for not getting married? He has given a straight forward answer “When you asked whether I’d ever been in love, I came seriously close to getting married four times and each time it got close to there and I guess I backed off in fear of one reason or another”. But this is not true, Rattan Tata is truly married to Tata group and his commitment to his job made Tata group to transform into a global brand from an Indian brand. [Read more...]

Nokia loses its top position after 14 years to Samsung

April 12, 2012 by 15 Comments

This was bound to happen and it has. The one mistake of Nokia – not tying up with Android and not bringing forward really high tech mobile phones has hit the brand in its heart and opened up the avenue for another super player – Samsung.

Nokia has been the market leader for the last 14 years with value for money products, products which were really good and had the latest technology. The best part was the rural spread of Nokia which is now being challenged by Samsung Guru range of phones which have a fantastic battery life. The grass was green for Nokia until the first Iphone launched. Than the grass began wilting. [Read more...]

Tata Ace has new Market challengers

April 11, 2012 by Leave a Comment

The Indian logistics which is currently worth 90 Billion USD is employing more than 45 million people in the country. The industry grows at 8% YOY basis and the 3PL (third party logistics) is expected to grow at 16% in the next three years. The emerging segment in Road Transportation is SCV (Small Commercial Vehicle). The Road transporters always prefer to operate trucks on full load to meet their operational costs and hence there is a lag period for the companies to accumulate their goods in their ware houses until the stock reach an optimum level. [Read more...]