January 22, 2017


Marketing Mix Of Lacoste – Lacoste Marketing Mix

LaCoste is associated with Lifestyle and Retail industry and deals in accessories and apparels. It is of French origin and was founded in the year 1933 by its famous co-founders Andre Gillier and Rene Lacoste. The brand is easily recognisable through its logo of the green crocodile as Rene Lacoste was popularly hailed by his fans as the Crocodile. In the year 2012, the brand changed its ownership as it was purchased by Maus Freres. Lacoste faces fierce competition from several lifestyle brands and sportswear companies like the following-

  • Zara
  • H&M
  • Reebok
  • Nike
  • Tommy Hilfiger

Product in the Marketing Mix Of Lacoste :

Lacoste is a vintage company that is known for niche look, quality designs and modern comfort. It is undoubtedly a leader in the premium-casual-wear segment and this is reflected in its modern collections via unique style and natural elegance. [Read more…]


Marketing Mix Of LIC India – LIC India Marketing Mix

LIC India is associated with insurance and finance industry. It is owned by Government of India and is of Indian origin. LIC India was founded in the year 1956 by merging nearly two hundred and forty-five provident societies and insurance companies prevalent at that time. It has become largest Indian insurance company with rupees 1,560,482 crore asset value.  Some of its competitors in this field are as follows-

  • HDFC Standard life
  • Sahara Life Insurance
  • SBI Life Insurance

Product in the Marketing Mix Of LIC India :

LIC India is an insurance company that offers a diversified product portfolio to its clients. The objective of LIC India is to offer a sense of security in monetary terms in case of any loss by offering complete financial and insurance solutions. LIC offers Insurance plans that assure a certain sum to be given in the event of the insured person’s death to his/her nominee or to be paid to him on the maturity of the deal. It also offers Bima Account Plans that ensure liquidity with liberal risk cover to the policy holder. Some of the LIC policies are as follows- [Read more…]


Marketing Mix Of Lexus – Lexus Marketing Mix

Lexus is a subsidiary division of its parent company Toyota. It is associated with automotive industry and deals in manufacturing and marketing of premium vehicles.  Lexus marquee is of Japanese origin and was founded in the year 1989 by its founder Eiji Toyoda.

In terms of market value, it has been positioned as one of the ten largest global brands of Japanese origin. Lexus has targeted Elite class who are seeking perfection, comfort and ultimate luxury as its potential customers. Brand faces fierce competition in market and some of its competitors are as follows  [Read more…]


Marketing Mix Of Kohinoor Condoms – Kohinoor Condoms Marketing Mix

Kohinoor Condoms is an established brand of Indian origin associated with FMCG industry. It is a personal care product for males and is used as a contraceptive brand. A company has targeted urban people who are above 18 years as its potential customers. Education has helped people in understanding the advantages of condom usage and this has helped the brand in creating a good market for itself. It faces stiff competition in consumer market and some of its main competitors are as follows- [Read more…]


Marketing Mix Of KTM – KTM Marketing Mix

KTM-Sportmotorcycle AG is commonly referred to as KTM. It is of Austrian origin and is associated with the automotive industry. KTM was officially founded in the year 1981. It traces its roots to the year 1934 when it had started its operations but was still an unregistered company. Due to financial difficulties it had to be split into four organisations in the year 1992.

Each of them has retained KTM brand name but KTM-Sportmotorcycle AG is associated with actual KTM Company. It is currently owned by Bajaj Auto Limited and CROSS Industries AG. Some of its competitors in motorcycle sector are as follows  [Read more…]


Marketing Mix of BBC – BBC Marketing Mix

British Broadcasting Corporation (BBC) is a huge name in the broadcasting arena since the early 20’s. The company is a public service broadcaster and is headquartered at Broadcasting House in London.  By public service broadcaster, we mean radio, television, electronic media outlets that run with the sole motto of public service. John Reith founded the company on October 18, 1922.

BBC is the largest broadcaster in the world today and has employee strength of 35, 402 including part-time, flexible, and fixed contract staff. To start with, the company was established as a private company, but a lack of sustainable funds forced it to reorganise itself as a public corporation. Though operating for public service, there are some elements that do operate for profits.

All organisations making use of the news from BBC are required to pay an annual fee. It is also known as BBC World Service outside of home country Britain. [Read more…]


Marketing Strategy of Facebook – Facebook Marketing Strategy

Facebook was founded on 2004 by Mark Zuckerberg and team with a mission to engage, connect people and share their life’s moments. It helped people knowing what’s happening in other parts of the world on real time basis. Facebook have more than 1 billion daily active users (DAU).

It has acquired other popular social networking sites such as Instagram, WhatsApp, Oculus over the period of time in order to broaden its presence in different platforms and segments.

Segmentation, targeting, positioning in the Marketing strategy of Facebook-

Facebook uses the mix of Demographic, geographic and psychographic segmentation variables in order to understand the preferences and engage people accordingly so as to generate revenues. [Read more…]


Marketing Mix Of Calvin Klein – Calvin Klein Marketing Mix

Calvin Klein is a globally recognised fashion house of American origins. It was launched in the year 1968 by Calvin Klein, the renowned fashion designer. It dealt in designing and producing clothing, fragrances, accessories and home furnishings.

The company is a subsidiary of its parent company PVH and has its headquarters base in Midtown Manhattan in the United States. Calvin Klein is a minimalistic brand with its target audience ranging from high-income group to middle-income group of people. Its brand equity is excellent because of high-profile marketing policies. It faces stiff competition from numerous groups and some of its chief competitors are as follows- [Read more…]


SWOT Analysis of Volkswagen

Volkswagen is one of the strongest players in the Automobile segment. It has a fantastic brand architecture by having the complete brand portfolio – targeting the classes with some brands and the masses with others. Volkswagen has its own brand to target passengers whereas it has Audi, Porsche, Lamborghini, Skoda as well as others to target the classes progressively. Here is the SWOT analysis of Volkswagen.

Strengths in the SWOT Analysis of Volkswagen :

SWOT Analysis of Volkswagen

Organization’s Presence: Volkswagen has globally positioned the brand. It operates in nearly 150 countries. It was also the largest automaker till 2012 which later fell down to second spot due to the emissions scandal. [Read more…]


Marketing Mix of Orange-Orange Marketing Mix

Orange S.A. is an international corporation with French origins. It deals in the telecommunication industry and was founded in the year 1988. The company was formerly known as France Telecom S.A. and its brand name Orange originated in the year 1994 when controlling stake was acquired by Hutchison Whampoa in Microtel Communications.

It became a subsidiary in the year 1999 of Mannesmann and was acquired by France Telecom in the year 2000. In the year 2013, the company was again rebranded as Orange. It has been the main brand for IPTV services, Internet and landline since the year 2006. In the year 2012, Orange projected revenue of Euro 43.5 billion. Some of its main competitors are as follows [Read more…]


Marketing Mix of Chevron – Chevron Marketing Mix

Chevron is an American Energy Corporation. As one of the successor company of standard Oil, it has its headquarters in California, a place called San Ramon. As a multinational company, Chevron is active in more than 180 countries round the globe and is engaged in various aspects regarding natural gas, geothermal energy (exploration, production and refining of hydrocarbons), oil, marketing and transportation of chemicals and power generation.
Chevron faces many competitors in the market. Some of them are as below;

  • Bp
  • Conco Phillips
  • Royal Dutch Shell
  • Exxon mobil
  • Pakistan State Oil
  • Total

Chevron is one of the largest oil companies in the world and in the year 2014, it was ranked 3rd in the fortune list of top US public corporations and 16th worldwide. From mid 1940s to 1970s, it was one of the most dominant in the Global petroleum industry. [Read more…]