Yours is a top of the line company, with a top of the line product. However, even after having a strong marketing mix, your company…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Samsung Marketing Mix and 4Ps (Updated 2026)
The Marketing mix of Samsung analyses the 4Ps of Samsung, including the Product, Price, Place, and Promotions. The Samsung marketing mix has been at the…
What are the needs, wants and demands of marketing?
Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
Marketing Mix of Toyota Innova and 4Ps (Updated 2026)
The Marketing mix of Toyota Innova analyses the 4Ps of Toyota Innova, including the Product, Price, Place, and Promotions. The marketing mix of Toyota Innova…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
