The world of business has been blessed with a boon of globalization that has worked wonders not only for the big players in the market but also for the new and small ones that are still finding their strong foothold.
When the firms understand the Importance of Globalization they open themselves an anthology of fresh avenues and horizons for growth and success that they have always wished for as there is a free movement of goods and services between various nations all across the globe.
In today’s era that is high on the aspects of social media and online selling, globalization provides all the required impetus.
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The Importance of Globalization
1) Access to international markets
When the firms realize the Importance of Globalization and mold their business operations according to the same, they have huge access to international markets. And with the facility and support of social media, digital marketing, and online selling techniques, you can expand your horizons by catering to the target market that is not only present in your country but also across borders.
For instance, a Chinese herbal cosmetic brand can cater to Indian markets quite easily as Indians love to indulge in herbal products. And this way, you can rake higher profits and sales as your target market has expanded and multiplied.
2) Lowers the cost of customer services
It is very vital for the companies operating in today’s dynamic and ever competitive market that the customer has to be given the topmost importance and priority in order to beat the competition and successfully survive in the market. And the aspect of globalization opens the avenues of providing the best of customer service at a lower cost.
For example, quite many US and UK companies outsource their customer service call center services to the Asian markets as the manpower is quite nominal as compared to their home countries. And today, every nation is dependent and interdependent on each other for some of the other requirement.
When the firms realize and apply the Importance of Globalization, they make their tasks simpler at much-lowered costs and overheads.
3) Levels up and balances the competition in the market
In any given specific industry, there are various firms offering similar kinds of products and services. And in such a scenario, large and known firms enjoy the power of monopoly in the market as they have been into the market for a longer period of time and have a huge list of loyal customers.
Owing to the above-mentioned reason, new and small firms find it difficult to find a strong foothold in the market. But with the power of globalization, new firms are able to tap the international markets through the facilities of social media and online selling and can enjoy their slice of sales and profits with international customers.
4) Elevates the level of innovation
In continuation of the above-mentioned point where we discussed the competition in the market. And with globalization, the competition reaches its peak as the native players of any country face the competition from the outside firms luring and attracting their loyal customers with the products and services that are high on innovation and novelty.
At times, their prices are much more economical in nature. And hence, the increased level of competition elevates the level of innovation and novel ideation as the native firms have to beat the competition with the strategic ideas and out of the box product and service offerings to survive and stay relevant in the market.
5) Free movement of goods and services
One of the biggest benefits of Globalization is that there is a free movement of goods and services manufactured and offered by the firms on national and international levels. And with this merit both the parties involved customers, as well as the companies, are able to take benefit of the same.
The firms have the facility to tie up and amalgam with the international firms for the import and export of the goods and services. The customers have access to the products and services offered by international brands. Realization of the Importance of Globalization is a win-win situation for all the parties involved.
6) Enhanced brand reach
When the firms are quite active on the front of globalization by offering their products and services to the customers in the international markets, one of the biggest merits they enjoy is of the higher and an enhanced brand reach and value.
Plus they are also able to charge a premium for their offerings in the native market stating that the firm also caters to the international audience. Hence, it is very imperative for firms to understand the Importance of Globalization.
7) Higher sales and profits
One of the main aims and objectives of the firm is to attain a higher market share, higher sales, and higher profits. And by embracing the aspect of globalization in the business, the firms are able to accomplish the same. Their target market is widened as they are no more confined to the borders and they are manufacturing products and service offerings to the customers all over the globe through online sales, digital marketing, and social media.
With more customers and enhanced brand reach and value, the sales and profits are sure to rake high and above as compared to being confined to the one’s native country.
Conclusion
The government authorities of various countries have been giving a lot of impetus to the Importance of Globalization realizing its high potential as it also increases the income levels of the nation as a whole. Plus there are so many opportunities for small as well as big players.
With the power of internet marketing and social media, the entire world is like a global village and customers having access to all the domestic and international brands in a seamless and eased out manner.
Hi! What are the theories of Globalisation and their use