The Athleta marketing mix framework is an important tool that the catalog and online retailer uses to promote its products, target different customer segments, provide…
Spotify Marketing Mix (4Ps) and Strategy
The Spotify marketing mix framework has helped the popular music streaming platform to create marketing strategies that will take the business model forward in the…
Product Recall: Definition, Process, Examples & Risks
A product recall is a recall or request made by a manufacturer to return a product after the revelation of safety issues or product defects…
Airbnb Marketing Mix (4Ps) and Strategy
The Airbnb marketing mix framework has helped in creating an effective Airbnb marketing strategy that will position the brand firmly on top of the rental…
Dyson Marketing Mix (4Ps) and Strategy
The Dyson marketing mix framework has helped the technology company in creating a viable Dyson marketing plan and branding strategy based on thorough market research…
Steve Madden Marketing Mix (4Ps) and Strategy
The Steve Madden marketing mix framework has helped in the meteoric rise of the Steve Madden brand and achieved desired success, competitive advantage, superior value,…
CarTrade to acquire OLX India’s auto business for Rs 537 cr
As per a filing issued to the stock market by CarTrade, it is getting ready to purchase the automotive division of OLX India in a…
Potential Customer: Definition, Meaning, Examples and Identification Steps
Potential customers are those who have not made a purchase yet but who could be interested in your goods or services. For example, if you…
Marketing Implementation Plan with Examples and Template
Successful marketing implementation requires more than just having a plan. It involves strategically setting goals, allocating resources, targeting the right audience, scheduling activities, and monitoring…
Competitive Market: Definition, Types, Characteristics and Examples
A competitive market is one in which there are many buyers and sellers, each offering a product that is similar to the offerings of other…
What is Business Orientation? 5 Types and Examples
Having a business orientation is crucial for the success of any company. It involves creating and executing strategies, processes, and behaviors that will help the…
How to Write SMART Goals? (Detailed Examples)
What are SMART goals? SMART goals are those goals that are specific, measurable, achievable, relevant, and time-bound. SMART goals are popular because they help you…
What is Potential Product? Definition and Advantages
The potential product refers to a product the marketing and product development teams can develop further by considering all possible augmentations and enhancements that the…
What is Actual Product? Definition, Examples and Importance
What is Actual Product? An actual product is a tangible product that a consumer purchases in order to obtain the core benefits that the product…
SWOT Analysis of Spotify (Updated 2023)
Spotify is a company based in Sweden that offers audio streaming and other media services. It was created on April 23, 2006, by Daniel Ek…
What is Owned Media? Definition, Channels, Process and Examples
Owned media is the collection of media assets that a company or organization owns and controls. Examples of such assets are websites, blogs, social media…
Shared Media: Definition, Types, and Importance
What Is Shared Media? Shared media is the practice of companies creating and distributing content on social media to their customers and followers, with the…
What is a Consignor? Responsibility and Benefits
A consignor is an individual or company who sends goods to another person or company, usually for sale. Consignors are typically used in the retail…
Difference between Marketing and PR
Marketing and PR are often confused or used interchangeably, but they have distinct differences. Marketing is the process of promoting a product, service, or business…
Informational Power: Definition, Sources and Importance
Informational power is a concept that is quickly becoming more relevant in today’s world. It refers to the ability of an individual or organization to…
Reward Power in Leadership: Definition and Examples
Reward Power is the ability of a leader to give rewards to followers for meeting organizational expectations. Rewards can include financial compensation, recognition, promotions, or…
Expert Power: Definition, Examples and Development
Expert power is the personal power derived from possessing specialized skills or expert knowledge. For example, if someone has a great understanding of finance or…
Legitimate Power: Definition, Examples, Advantages and Disadvantages
Legitimate power is a type of power that comes from one’s role or formal position in an organization, such as being a manager or team…
Samsung Bans Staff’s AI Use After Spotting ChatGPT Data Leak
The advanced abilities of generative AI are making their way into workplaces, with AI chatbots aiding employees in focusing on important tasks instead of mundane…
Amazon launches FAST channel service on Fire TV
Amazon has launched Fire TV Channels, a platform for hosting its free, ad-supported TV (FAST). This platform will be available on Amazon’s Fire TV devices…
Jio forays into VR with JioDive
Jio, a telecommunications company, has recently introduced JioDive, a virtual reality headset available on JioMart, their online store. This product is designed to compete against…
Myntra launches platform to tap 10 mn new Gen-Z shoppers in 2 years
Myntra, an online retailer owned by Walmart, has launched a new fashion experience called FWD, aimed at the Gen-Z demographic in India, where 20% of…
Kevin Durant inks lifetime deal with Nike, third NBA player to get the honour after Michael Jordan and LeBron James
Kevin Durant has signed a lifetime deal with Nike, making him the third NBA player after Michael Jordan and LeBron James to do so. The…
Sony posts record Operating Profit on great PS5 sales
In March, Sony concluded its fiscal year with impressive results and achieved a record operating profit of 1.21 trillion JPY ($8.9 billion, converted), surpassing its…
Amazon India buys MX Player at a marked-down value
It is reported that Amazon India has acquired the OTT platform MX Player from Times Internet Ltd. (TIL) after a series of negotiations. The acquisition…
YouTube Music adds podcasts in the US
YouTube Music has added podcasts as a new feature, fulfilling their promise. Users in the US can access this feature by launching the Android or…
Pepsi onboards Samantha Ruth Prabhu as its brand ambassador
Pepsi has launched a new version of its brand campaign called “Rise Up, Baby!”, which showcases the determined and fearless nature of youth through compelling…
Nike Expands Relationship with Cognizant to Manage its Global Technology Operations
Nike and Cognizant have announced an expanded partnership that will see the latter managing Nike’s global technology operations across its entire enterprise. Cognizant, a technology…
1000s of Blinkit Delivery Executives Revolt & Join Rivals Swiggy, Zepto & Others
Recently, 1000 delivery executives previously employed by Blinkit, a popular food delivery service, have left to join competitors such as Swiggy and Zepto, causing a…
PhonePe to launch an Android app store in India
PhonePe, the mobile payments platform that leads the market in India, intends to introduce an Android app store of its own. Indian users will be…
Jio to soon launch AirFiber to take on traditional Wi-Fi service providers like Airtel, ACT
According to reports, Jio is all set to launch its fiber optic-based service AirFiber this month in India, with plans to take on the country’s…
Role of Entrepreneurship
Entrepreneurship is all about taking risks and starting a business venture or developing an existing business. It’s the process of becoming your own boss and…
Branded House vs House of Brands
Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…
What is MIS? Management information systems
What is a Management information system? A management information system (MIS) is a collection of software, hardware, data, or processes that help the collection, organization,…
Characteristics of Retailing
What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…
