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Home » Archives for Hitesh Bhasin » Page 3

18 Characteristics of Business Environment

By Hitesh Bhasin | July 19, 2023 | Filed Under: Business

The business environment has numerous characteristics that influence how companies operate and compete. Characteristics of the business environment revolve around economic conditions, political influences, technological…

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Economic Theory of Entrepreneurship

By Hitesh Bhasin | July 19, 2023 | Filed Under: Business

Economic Theory of Entrepreneurship

The economic theory of entrepreneurship firmly states that the economy and entrepreneurial activity are intertwined, with entrepreneurs needing prosperous conditions to be able to thrive….

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11 Theories of Profit

By Hitesh Bhasin | July 24, 2023 | Filed Under: Business

Theories of Profit

The theories of profit provide a framework for business owners and entrepreneurs to evaluate the potential of their venture. These theories center around a few…

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Sociological Theory of Entrepreneurship

By Hitesh Bhasin | July 19, 2023 | Filed Under: Business

Sociological Theory of Entrepreneurship

Sociologists have proposed a variety of theories to explain entrepreneurship and its impact on economic development. Sociological factors such as cultural values, ethical values, religious…

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Psychological Theory of Entrepreneurship

By Hitesh Bhasin | July 19, 2023 | Filed Under: Business

Psychological Theory of Entrepreneurship

The Psychological Theory of Entrepreneurship is a concept that seeks to explain the dynamics behind successful entrepreneurship and the entrepreneurial process. It focuses on understanding…

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Perception in Marketing: Meaning, Stages and Examples

By Hitesh Bhasin | July 24, 2023 | Filed Under: Marketing

Perception in Marketing

When building marketing campaigns and strategies, it’s essential to comprehend the idea of consumer perception. Understanding how people may interpret your message can go a…

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What is Opportunity-Based Entrepreneurship?

By Hitesh Bhasin | July 19, 2023 | Filed Under: Business

Opportunity-based Entrepreneurship

Opportunity-based entrepreneurship is becoming increasingly important in today’s economy. It has been identified as a major factor in achieving economic and social development, while also…

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STP Marketing: Segmentation, Targeting and Positioning

By Hitesh Bhasin | July 24, 2023 | Filed Under: Marketing

STP Marketing

The STP Marketing Model can be utilized for assessing how you communicate the advantages and worth of your product to various segments and enhancing your…

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What is a Hard Sell? Definition, Steps, Tactics & Examples

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing

Hard sell

Hard Sell is a type of sales technique that is characterized by high-pressure selling tactics. This approach is often used when the goal is to…

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10 Marketing Challenges and How to Overcome Them?

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing

Marketing Challenges

Every business deals with marketing challenges of some kind. A comprehensive marketing plan and careful analysis are needed to identify efficient strategies to connect consumers,…

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Retail Industry: Overview, Trends, Activities and Challenges

By Hitesh Bhasin | July 24, 2023 | Filed Under: Marketing

Retail Industry

The retail industry refers to all those businesses that engage in the sale of goods and services to customers. It includes various types of stores…

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What is Computer Literacy? Definition, Examples and Benefits

By Hitesh Bhasin | July 19, 2023 | Filed Under: Careers

Computer Literacy

Computer literacy is the ability to use computers and related technology efficiently, with a range of skills covering levels from elementary use to the more…

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ATL, BTL and TTL Marketing

By Hitesh Bhasin | July 24, 2023 | Filed Under: Marketing

ATL, BTL and TTL Marketing

In the field of marketing and advertising, there are three main activities: Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL)….

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What Is Inventory Management? Benefits, Challenges and Tips

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing

Inventory Management

Inventory management is an important part of every business’s operations. It helps expand a business’s capacity for growth and profitability, as well as provides a…

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What Is a Marketing Plan? Types and How to Write One

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing

Marketing Plan

A marketing plan is a pivotal document or guideline for any business or organization to remain competitive and thrive. It lays out the strategies, tactics,…

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What is Advertising Jingle? 9 Best Jingles of All Time

By Hitesh Bhasin | July 24, 2023 | Filed Under: Marketing

Advertising Jingle

Advertising jingles are short, catchy tunes that are used in commercials to help promote a product or service. They’re often designed to be memorable and…

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A Guide to Job Characteristics Model by Hackman and Oldham

By Hitesh Bhasin | March 28, 2023 | Filed Under: Human Resources

Job Characteristics Model

Organizations that want to experience greater efficiency and employee happiness can leverage the Job Characteristics Model (JCM) – a structure developed by organizational psychologists that…

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Job Involvement: Definition and Importance in HR

By Hitesh Bhasin | July 19, 2023 | Filed Under: Human Resources

Job Involvement

Job Involvement is the psychological connection a person has with their job. Employees who have intense job involvement take pride in and are passionately invested…

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Consumer Decision Making Process

By Hitesh Bhasin | July 24, 2023 | Filed Under: Marketing

The consumer decision-making process is a process that the customers follow while making their purchase decisions as per their needs. It refers to a consumer’s…

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Job Production: Definition, Examples & Advantages

By Hitesh Bhasin | July 19, 2023 | Filed Under: Business

Job Production

Job production is an ideal form of custom production used to produce a single customized product or small batches of individualized goods for each customer….

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Job Promotions: Definition, Types and Objectives

By Hitesh Bhasin | July 19, 2023 | Filed Under: Human Resources

Job Promotion

When an employer believes in the aptitude of one of their employees, they may reward them with a job promotion – often accompanied by improved…

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Intrinsic Rewards: Definition, Examples, Types & Advantages

By Hitesh Bhasin | July 19, 2023 | Filed Under: Human Resources

Intrinsic Rewards

Internal rewards come from within, giving us a unique and exclusive feeling of success. They are emotional fulfilments that arise as we gain accomplishments, advance…

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How to Learn from Competitors? 10 Smart Ways to Understand Competition

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing

Staying ahead of the competition is inevitable for any business and one key strategy you can use to do so is – learning from competitors….

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Internal Customer Service: Definition, Best Practices and Examples

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing

Internal Customer Service

When we talk about internal customer service, what comes to mind is the exemplary treatment of customers from within an organization. Internal customers are those…

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Dollar General Marketing Mix (4Ps)

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing Mix of Brands

Dollar General Marketing Mix

The Dollar General marketing mix framework has helped to create a customer-centric business model. The marketing strategies can help loyal customers to save money, retain…

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Customer Service: Definition, Importance, Benefits and Tips

By Hitesh Bhasin | July 21, 2023 | Filed Under: Marketing

Customer Service

Customer service is all about responding to customers’ inquiries, both before and after they purchase a product or service. Whether it’s in-person, over the phone,…

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Customer Reviews: Definition, Importance and Strategies

By Hitesh Bhasin | July 21, 2023 | Filed Under: Marketing

Customer Reviews

A customer review is a true testament to one’s experience with your company. Customer reviews offer an invaluable resource for businesses, providing plenty of potential…

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Red Bull Marketing Mix (4Ps) in 2023

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing Mix of Brands

The Red Bull marketing mix framework has helped the Red Bull brand become an invincible powerhouse in the energy drink industry. Red Bull dominates the…

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Restaurant Marketing Mix (4Ps)

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing Mix of Brands

The Restaurant marketing mix framework is critical in optimizing the restaurant business model because, without effective marketing mix strategies, a brand cannot achieve the desired…

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26 Marketing Objectives with Examples

By Hitesh Bhasin | July 20, 2023 | Filed Under: Marketing

Marketing Objectives

What Are Marketing Objectives? Marketing objectives are what a business wants to achieve through its marketing activities. Typically, businesses have several objectives for their marketing…

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eCommerce Marketing Mix

By Hitesh Bhasin | July 19, 2023 | Filed Under: Marketing Mix of Brands

eCommerce Marketing Mix

eCommerce marketing mix considers the best eCommerce marketing strategies, marketing tools, eCommerce marketing tips, and marketing tactics to create a concise and clear eCommerce marketing…

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Planet Fitness Marketing Mix

By Hitesh Bhasin | July 18, 2023 | Filed Under: Marketing Mix of Brands

Planet Fitness Marketing Mix

Planet Fitness marketing mix framework has helped the company in creating a marketing plan relevant to its desire to attract new customers and business in…

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Athleta Marketing Mix and Strategy (4Ps)

By Hitesh Bhasin | July 7, 2023 | Filed Under: Marketing Mix of Brands

Athleta Marketing Mix

The Athleta marketing mix framework is an important tool that the catalog and online retailer uses to promote its products, target different customer segments, provide…

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Spotify Marketing Mix (4Ps) and Strategy

By Hitesh Bhasin | July 7, 2023 | Filed Under: Marketing Mix of Brands

Spotify Marketing Mix

The Spotify marketing mix framework has helped the popular music streaming platform to create marketing strategies that will take the business model forward in the…

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Product Recall: Definition, Process, Examples & Risks

By Hitesh Bhasin | July 21, 2023 | Filed Under: Marketing

Product recall

A product recall is a recall or request made by a manufacturer to return a product after the revelation of safety issues or product defects…

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Airbnb Marketing Mix (4Ps) and Strategy

By Hitesh Bhasin | July 7, 2023 | Filed Under: Marketing Mix of Brands

Airbnb Marketing Mix

The Airbnb marketing mix framework has helped in creating an effective Airbnb marketing strategy that will position the brand firmly on top of the rental…

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Dyson Marketing Mix (4Ps) and Strategy

By Hitesh Bhasin | July 7, 2023 | Filed Under: Marketing Mix of Brands

Dyson Marketing Mix

The Dyson marketing mix framework has helped the technology company in creating a viable Dyson marketing plan and branding strategy based on thorough market research…

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Steve Madden Marketing Mix (4Ps) and Strategy

By Hitesh Bhasin | July 7, 2023 | Filed Under: Marketing Mix of Brands

Steve Madden Marketing Mix

The Steve Madden marketing mix framework has helped in the meteoric rise of the Steve Madden brand and achieved desired success, competitive advantage, superior value,…

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CarTrade to acquire OLX India’s auto business for Rs 537 cr

By Hitesh Bhasin | July 11, 2023 | Filed Under: News

CarTrade to acquire OLX India's auto business

As per a filing issued to the stock market by CarTrade, it is getting ready to purchase the automotive division of OLX India in a…

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Potential Customer: Definition, Meaning, Examples and Identification Steps

By Hitesh Bhasin | July 7, 2023 | Filed Under: Marketing

Potential Customer

Potential customers are those who have not made a purchase yet but who could be interested in your goods or services. For example, if you…

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