The business environment has numerous characteristics that influence how companies operate and compete. Characteristics of the business environment revolve around economic conditions, political influences, technological…
Economic Theory of Entrepreneurship
The economic theory of entrepreneurship firmly states that the economy and entrepreneurial activity are intertwined, with entrepreneurs needing prosperous conditions to be able to thrive….
11 Theories of Profit
The theories of profit provide a framework for business owners and entrepreneurs to evaluate the potential of their venture. These theories center around a few…
Sociological Theory of Entrepreneurship
Sociologists have proposed a variety of theories to explain entrepreneurship and its impact on economic development. Sociological factors such as cultural values, ethical values, religious…
Psychological Theory of Entrepreneurship
The Psychological Theory of Entrepreneurship is a concept that seeks to explain the dynamics behind successful entrepreneurship and the entrepreneurial process. It focuses on understanding…
Perception in Marketing: Meaning, Stages and Examples
When building marketing campaigns and strategies, it’s essential to comprehend the idea of consumer perception. Understanding how people may interpret your message can go a…
What is Opportunity-Based Entrepreneurship?
Opportunity-based entrepreneurship is becoming increasingly important in today’s economy. It has been identified as a major factor in achieving economic and social development, while also…
STP Marketing: Segmentation, Targeting and Positioning
The STP Marketing Model can be utilized for assessing how you communicate the advantages and worth of your product to various segments and enhancing your…
What is a Hard Sell? Definition, Steps, Tactics & Examples
Hard Sell is a type of sales technique that is characterized by high-pressure selling tactics. This approach is often used when the goal is to…
10 Marketing Challenges and How to Overcome Them?
Every business deals with marketing challenges of some kind. A comprehensive marketing plan and careful analysis are needed to identify efficient strategies to connect consumers,…
Retail Industry: Overview, Trends, Activities and Challenges
The retail industry refers to all those businesses that engage in the sale of goods and services to customers. It includes various types of stores…
What is Computer Literacy? Definition, Examples and Benefits
Computer literacy is the ability to use computers and related technology efficiently, with a range of skills covering levels from elementary use to the more…
ATL, BTL and TTL Marketing
In the field of marketing and advertising, there are three main activities: Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL)….
What Is Inventory Management? Benefits, Challenges and Tips
Inventory management is an important part of every business’s operations. It helps expand a business’s capacity for growth and profitability, as well as provides a…
What Is a Marketing Plan? Types and How to Write One
A marketing plan is a pivotal document or guideline for any business or organization to remain competitive and thrive. It lays out the strategies, tactics,…
What is Advertising Jingle? 9 Best Jingles of All Time
Advertising jingles are short, catchy tunes that are used in commercials to help promote a product or service. They’re often designed to be memorable and…
A Guide to Job Characteristics Model by Hackman and Oldham
Organizations that want to experience greater efficiency and employee happiness can leverage the Job Characteristics Model (JCM) – a structure developed by organizational psychologists that…
Job Involvement: Definition and Importance in HR
Job Involvement is the psychological connection a person has with their job. Employees who have intense job involvement take pride in and are passionately invested…
Consumer Decision Making Process
The consumer decision-making process is a process that the customers follow while making their purchase decisions as per their needs. It refers to a consumer’s…
Job Production: Definition, Examples & Advantages
Job production is an ideal form of custom production used to produce a single customized product or small batches of individualized goods for each customer….
Job Promotions: Definition, Types and Objectives
When an employer believes in the aptitude of one of their employees, they may reward them with a job promotion – often accompanied by improved…
Intrinsic Rewards: Definition, Examples, Types & Advantages
Internal rewards come from within, giving us a unique and exclusive feeling of success. They are emotional fulfilments that arise as we gain accomplishments, advance…
How to Learn from Competitors? 10 Smart Ways to Understand Competition
Staying ahead of the competition is inevitable for any business and one key strategy you can use to do so is – learning from competitors….
Internal Customer Service: Definition, Best Practices and Examples
When we talk about internal customer service, what comes to mind is the exemplary treatment of customers from within an organization. Internal customers are those…
Dollar General Marketing Mix (4Ps)
The Dollar General marketing mix framework has helped to create a customer-centric business model. The marketing strategies can help loyal customers to save money, retain…
Customer Service: Definition, Importance, Benefits and Tips
Customer service is all about responding to customers’ inquiries, both before and after they purchase a product or service. Whether it’s in-person, over the phone,…
Customer Reviews: Definition, Importance and Strategies
A customer review is a true testament to one’s experience with your company. Customer reviews offer an invaluable resource for businesses, providing plenty of potential…
Red Bull Marketing Mix (4Ps) in 2023
The Red Bull marketing mix framework has helped the Red Bull brand become an invincible powerhouse in the energy drink industry. Red Bull dominates the…
Restaurant Marketing Mix (4Ps)
The Restaurant marketing mix framework is critical in optimizing the restaurant business model because, without effective marketing mix strategies, a brand cannot achieve the desired…
26 Marketing Objectives with Examples
What Are Marketing Objectives? Marketing objectives are what a business wants to achieve through its marketing activities. Typically, businesses have several objectives for their marketing…
eCommerce Marketing Mix
eCommerce marketing mix considers the best eCommerce marketing strategies, marketing tools, eCommerce marketing tips, and marketing tactics to create a concise and clear eCommerce marketing…
Planet Fitness Marketing Mix
Planet Fitness marketing mix framework has helped the company in creating a marketing plan relevant to its desire to attract new customers and business in…
Athleta Marketing Mix and Strategy (4Ps)
The Athleta marketing mix framework is an important tool that the catalog and online retailer uses to promote its products, target different customer segments, provide…
Spotify Marketing Mix (4Ps) and Strategy
The Spotify marketing mix framework has helped the popular music streaming platform to create marketing strategies that will take the business model forward in the…
Product Recall: Definition, Process, Examples & Risks
A product recall is a recall or request made by a manufacturer to return a product after the revelation of safety issues or product defects…
Airbnb Marketing Mix (4Ps) and Strategy
The Airbnb marketing mix framework has helped in creating an effective Airbnb marketing strategy that will position the brand firmly on top of the rental…
Dyson Marketing Mix (4Ps) and Strategy
The Dyson marketing mix framework has helped the technology company in creating a viable Dyson marketing plan and branding strategy based on thorough market research…
Steve Madden Marketing Mix (4Ps) and Strategy
The Steve Madden marketing mix framework has helped in the meteoric rise of the Steve Madden brand and achieved desired success, competitive advantage, superior value,…
CarTrade to acquire OLX India’s auto business for Rs 537 cr
As per a filing issued to the stock market by CarTrade, it is getting ready to purchase the automotive division of OLX India in a…
Potential Customer: Definition, Meaning, Examples and Identification Steps
Potential customers are those who have not made a purchase yet but who could be interested in your goods or services. For example, if you…
