January 24, 2017

6 types of Product Mix pricing to push products in the market

The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even top automobile companies like Volkswagen or General motors have multiple product lines and many strategic business units in their organization structure. Each product within the structure forms a part of the product mix. In essence, multiple product lines forms the complete product mix.

Thus, when we have to decide the product mix pricing, we have to decide the effect on the overall pricing and the ripple it will create on multiple product lines. If Dove has multiple products in its portfolio, and it starts one cheap product, it can affect the brand equity of dove and the profitability of Dove product line will drop. If the profitability of Dove drops, the revenue available for other products lines to be marketed also drops. Thus, a wrong product mix pricing decision is avoided by companies at all cost. [Read more…]

Marketing Mix Of Maaza – Maaza Marketing Mix

Maaza is a fruit drink and is associated with beverage industry. It is of Indian origin and occupies largest market share in the fruit drink market. Maaza is a subsidiary brand of its owner The Coca-Cola Company. It was launched in Indian market in the year 1976 and since then has been introduced in several global markets. Maaza has a refreshing and irresistible taste that has made it a household name in most countries. Some of its main competitors are as follows-

  • Frooti
  • Magnolia
  • Slice
  • Real Mango

Product in the Marketing Mix Of Maaza :

Maaza has become synonymous with mango as it is a soft drink with mango flavour with a distinctive pulpy taste. It is made from mango variants like Alphonso and Totapuri and is available in different packaging formats like small cartoons, cans, returnable bottles and PET bottles. Maaza is currently designed, developed, marketed and distributed by Infra Foodbrands and is available in ten different variants like- [Read more…]

Marketing Mix Of M&M’s – M&M’s Marketing Mix

M&M’s is a subsidiary brand of its owner company Mars Incorporated. It is a candy shell made of chocolate as its main ingredient and is associated with the food industry. M&M’s is of American origins and was launched in the year 1941. Its initials are the names of its creators Bruce Murrie and Forest Mars. Brand faces competition from other chocolate makers and some of them are as follows –

  • Hershey’s
  • Cadbury’s gems
  • Smarties by Nestle

Product in the Marketing Mix Of M&M’s :

M&M’s are chocolate filled candy shell with button-shaped to make it look more attractive. Each of the products is printed with letter m on its lower case and is filled with one or more of its variant. They are available in different colours like brown, orange, green, yellow, red and blue.

Original candy was filled with milk chocolate and was called plain variety. Its first variation had peanut along with milk chocolate in a candy shell. Both these are the all-time favourite and are still in-demand products. With time several other varieties have been introduced in the consumer market. M&M’s variants include following fillings and sizes- [Read more…]

Marketing Mix Of Lipton – Lipton Marketing Mix

Lipton is associated with beverage industry as it deals with marketing of tea. The company was founded in the year 1890 by its founder Thomas Lipton. Currently, it is jointly owned and marketed by its parent companies PepsiCo and Unilever with 50-50 ownership.  Lipton has been projected as a healthy and refreshing drink and some of its competitors are as follows-

  • Society Tea
  • Tetley Tea
  • Brooke Bond Taj Mahal Tea
  • Tulsi Green Tea
  • Nestle Nestea
  • Snapple

Product in the Marketing Mix Of Lipton :

Rich taste, unique aroma and distinctive flavour make Lipton one of the most in-demand tea brands in the world market. It has a diversified product portfolio that has evolved over time to include various variants like- [Read more…]

Marketing Mix Of Linkedin – Linkedin Marketing Mix

LinkedIn is a social networking site associated with internet industry. It is an employment oriented platform that is used mainly by professionals. LinkedIn was founded in the year 2002 and launched for usage in the year 2003, May, by its co-founders Eric ly, Jean-Luc Vaillant, Konstantin Guericke, Allen Blue and Reid Hoffman. It is a subsidiary of its owner company Microsoft Corporation. LinkedIn has been ranked at 14th position as most popular website according to Alexa-Internet ranking. Some of its competitors are as follows- [Read more…]

Marketing Mix Of Lifebuoy – Lifebuoy Marketing Mix

Lifebuoy is associated with FMCG sector and is a personal care brand. It is marketed and manufactured by its parent company Unilever. Lifebuoy was introduced in the consumer market in the year 1895 by its founder Lever brothers. Some of its competitors are as follows-

  • Savlon
  • Dettol

Product in the Marketing Mix Of Lifebuoy :

Lifebuoy is the leading brand of soap from Unilever and is available in several variants with better effectiveness, fragrance and feel.  It takes care of family’s health and hygiene needs by offering protection against germs and infection. Lifebuoy product portfolio includes – [Read more…]

Marketing Mix Of Lux – Lux Marketing Mix

Lux is associated with FMCG industry and deals in the personal healthcare segment. It is a subsidiary brand of its parent company Unilever and was founded in the year 1899 by Lever Brothers. In the year 1900, its brand name was changed to Lux from Sunlight Flakes and it was launched in the consumer market of United States in the year 1925 and the United Kingdom in the year 1928. Some of its competitors are as follows-

  • Nirma
  • Vivel
  • Johnson & Johnson
  • Godrej
  • Wipro
  • Colgate-Palmolive

Product Mix in the Marketing Mix Of Lux Soap :

Lux is a global brand that deals in manufacturing and marketing of soap and related products. Its product range includes shower gels, beauty soaps, hair shampoos, bath additives and hair conditioners. Lux soap comes in packages of 40gm, 80gm and 120gm, colours like white, pink, blue, yellow and green and several fragrances. Some of its popular variants are as follows- [Read more…]

Marketing Mix of Barista – Barista Marketing Mix

Barista Lavazza is a chain of Espresso Coffee bars hailing from India. The chain was first established in February 2000 and later acquired by Lavazza in 2007. Thereafter, it was re-christened Barista Lavazza. The Barista Lavazza espresso coffee bar chain is headquartered in New Delhi, India.  The company founded by Pratha Duttagupta is also operational in South Asia and the Middle East.

In 2001, a 34.3% equity stake was later bargained for Tata Coffee.  However, later this was bought out by Sterling Group of which it is a wholly owned subsidiary. Its most prominent competitors include:

  • Café Coffee Day
  • Costa Coffee
  • Starbucks

Barista Lavazza was the recipient of the Times Group and Business Standard ‘Brand of the Year’ award in 2002. [Read more…]

Marketing Mix Of Carlsberg – Carlsberg Marketing Mix

Carlsberg is a public limited company that is associated with beverage industry. It was founded by J. C. Jacobsen of Danish origin in the year 1847 and its first headquarters was based in Copenhagen in Denmark. The flagship brand of this renowned company is Carlsberg Beer and it also brews Baltika, Somersby Cider, Tuborg and few local beers. In the year 2001, the company was adjudged at fifth position as the largest group of the brewery after its merger with Orkla ASA, a Norwegian company. In the year 2004, it became sole owner of the company and by the year 2009, it had acquired fourth position in terms of brewery group. Some of its main competitors are as follows [Read more…]

Marketing Mix Of Lenskart.Com – Lenskart.Com Marketing Mix

Lenskart.com is a private company of Indian origin. It was founded in the year 2010 by its co-founders Sumeet Kapahi, Amit Chaudhary and Peyush Bansal. It is associated with e-commerce and accessories industry and deals in supplying eyewear. In March 2016 it was reported by NDTV that two lakh visitor’s visit Lenskart.com every day and it ships nearly 800-900 glasses on a daily basis. Some of its competitors are as follows-

  • Lens Bazaar
  • GKB Opticals
  • Deals4opticals

Product in the Marketing Mix Of Lenskart.Com :

Lenskart.com is the only eyewear brand in India that uses the robotic technique for delivering glasses accurate up to three decimal places. It has imported special machines from Germany to ensure perfection by using an automated system for inspecting and loading lenses and determining its geometric centre. It offers nearly five thousand products for kids, men and women and its portfolio includes- [Read more…]

Marketing Mix Of Lakme – Lakme Marketing Mix

Lakme is associated with FMCG industry and deals in personal care products. It is a cosmetic brand of Indian origin founded in the year 1952 by its founder J.R. D. Tata. Lakme was a subsidiary of its parent company Tomco but in the year 1996 its ownership changed hands and currently it is owned by Hindustan Unilever. Lakme occupies the first position as leading brand for cosmetics in India and faces fierce completion from both Indian and international brands like the following- [Read more…]