Marketing can get complicated and intricate at times. It is because of the complexity of the human brain and the way it functions. Customers are dynamic in thought but tend to converge while displaying certain emotions and behaviours. A lot of these complex thoughts and behavioural patterns that the customers exhibit can be combined into a concept called as customer … [Read more...] about Why customer perception is important?
The top 10 largest companies in the world have highly been dominated by oil companies of the world. However, these companies were not able to topple Wal-Mart as the largest company for four years in a row. Country-wise, china and the USA related companies are dominant. Here are the companies. 1) Wal-Mart Wal-Mart has for the third year in a row emerged as the largest … [Read more...] about Top 10 largest companies in the world of 2017
Technological advancements have been witnessed all through ages. The engineering field hasn’t been left behind. The sector has experienced a complete evolution over time. This has led to the manufacture of some state-of-the-art machines & equipment, as well as the discovery of some great service provisions. Let’s look at the top 10 engineering companies in the world in … [Read more...] about Top Engineering companies in the world in 2017
Laying out the various expectations of the company for any job post to the candidates is essential in the recruiting process. Once you understand the expectations, you will get a clear picture of the perfect candidate for the task. Even the candidate gets an idea of whether or not he is fit for that job. Here is a guide on how to make a job description. To make a clear job … [Read more...] about How to make a Job Description? A guide for Managers
Although finding and hiring employees in any company is seen as an easy task, it is not as perceived. For the success of any company, the management team should clearly come up with the qualities they need in employees. However, regardless of age, gender and pay, all good employees have certain similar qualities. Here are 8 qualities of employees which most management teams … [Read more...] about 8 Qualities of Employees Which Most Management Teams Look For
Every organization experiences change and the effects are directly felt by everyone involved in that organization. Although as a manager you might feel as if you are at the center of the change, you should remember that your employees feel the effects too. Besides, the employees are powerless and more vulnerable to the effects, because they are the ultimate executives of the … [Read more...] about How to Help Employees in Change Management?
All business enterprises are started for one main reason; to make profits. The best way ever of making the maximum profits is always to have your goods to be fast moving. There are so many Fast-moving consumer goods (FMCG) in different countries and regions. However, only a few have managed to get to the global limelight. Below are some of the top 10 FMCG brands in 2017 … [Read more...] about Top 10 FMCG Brands in 2017
Kraft Heinz Company is the world’s 5th largest food and beverage company with revenues over $26.5 billion. It was formed after the merger of Kraft Foods Group and Heinz in the year 2015. The Company has 26 popular brands under its umbrella with eight popular $1 billion brands, namely, Kraft, Heinz, Oscar Meyer, Philadelphia, Planters, Lunchables, Maxwell House and … [Read more...] about SWOT Analysis of Kraft Heinz
Change is inevitable in life, and it is simply the process of transformation. At any one point in life, you must experience some change. Likewise, business environments experience change, either in small ways, or in big ways such as acquisitions. Although small changes do not affect the organization much, bigger changes meet a lot of resistance in organizations. Hence Change … [Read more...] about Change Management – The 4 Stages of Change
Fair & Lovely is Unilever’s offering in the fairness cream market, initially introduced into the Indian market. It is one of the strongest brands for Unilever in India, where fairness is related to confidence in women. The brand has made its way to over 45 countries and has been on the market for over 45 years now. The brand has also been constantly criticized for its … [Read more...] about SWOT Analysis of Fair & Lovely
There is a stiff competition in the Indian market with industries, groups, and entities always striving to have a firm grip of its market share as they also attempt to eat into their competitor’s piece of cake too. As a result, companies end up toppling others thus taking their position. The result is a dynamic shuffling of the list of top entities every year. Below are the top … [Read more...] about Top 20 companies in India by Brand valuation in 2017
Mattel Inc. is a toy company headquartered in California, US. Mattel is one of the largest toy companies in the world and some of its most popular global brands include Barbie, Hot Wheels, American Girl and Thomas & Friends etc. The company operates in over 40 countries in the Americas, Asia Pacific and Europe. Strengths in the SWOT Analysis of Mattel : Strong Brand … [Read more...] about SWOT Analysis of Mattel
Google has for a long time been the highest valued brand in the world but in the recent past few years, Apple has become a real threat to the firm. Other companies are equally fighting for recognition, no wonder the list of the most valuable companies keep on changing, with different players displacing others to claim higher stakes. Below is the list of the top 20 highest … [Read more...] about Top 20 Highest Valued Brands of 2017
Royal Dutch Shell plc (Shell) is an energy company involved in exploring, producing and marketing crude oil, natural gas and natural gas liquids. The company operates in both upstream and downstream market and is headquartered in Hague, the Netherlands. The company operates in more than 70 countries from Europe, Asia, Africa and America. Strengths in the SWOT Analysis of … [Read more...] about SWOT Analysis of Shell
On the list of the top companies in the world are mainly found foods & beverage companies. As a result, the companies coming tops on the lists of the top drinks & beverages companies, by default emerge as some of the largest of all the companies in the world. The Coca-Cola Company has been at the helm for a long time now, and it isn’t going to relinquish that spot any … [Read more...] about Top 10 Soft drink brands of 2017 – Top Beverage brands