One of the most common ways to push a product to a customer is through sales promotions and using the various types of sales promotions. However, if the product is being sold through a channel of dealers and retailers, then the company needs to empower this channel. Companies can use Trade promotions so that the distribution channel itself tries to push the product to the end … [Read more...] about 8 common Types of Trade promotions
United Parcel Service, Inc. commonly known as UPS is the world’s largest package delivery company and a leading provider of supply chain management solutions was founded in 1907, company started its operations as delivery Service Company and private messenger in Washington. It operates in more than 220 countries and territories worldwide. Its revenue for the year 2016 stands at … [Read more...] about Marketing Strategy of UPS – UPS Marketing Strategy
Operating in 200 countries Visa has emerged as a global payments technology company connecting businesses, banks, financial institutions, consumers, and governments, enabling them to use digital platforms for transactions instead of hard cash. The company has been founded in 1970 Hock Dee and has headquartered in San Francisco. Segmentation, targeting, positioning in the … [Read more...] about Marketing Strategy of Visa – Visa Marketing Strategy
A multi channel marketing campaign helps a firm in conquering customers through multiple channels in one go. I have written about the pros and cons of multi channel marketing as well as about its challenges in this article. If you have the budget, the benefits of multi channel marketing far outweigh that of a single channel presence. To prepare a multi channel marketing … [Read more...] about How to develop a Multi Channel Marketing campaign?
Founded by Moore Walton and James Lawrence Walton in 1962, Walmart is the largest retailer in terms of revenues and number of employees globally. Walmart generated revenue of $ 482 billion in the year 2016. It serves more than 26 billion customers every week through its channel of 11000 stores in 28 countries. Segmentation, targeting, positioning in the Marketing strategy of … [Read more...] about Marketing Strategy of Walmart – Walmart Marketing Strategy
Recently, i wrote an article which gave me the idea to write another article on Sales incentives and its role in the motivation of your sales staff. The first article i wrote was on Sales motivation and why it is important for your sales staff. If you want to combine sales motivation, and want to motivate your sales staff so that they do better sales for you, you will be using … [Read more...] about Why sales incentives should be used to motivate your sales staff?
Chances are, right now if you step out in the market, you will find a shop offering discounts on all its products. Similarly, you might find a dealer strongly pushing one brand over the other. These are perfect examples of Sales promotions in action. What is sales promotion? Sales promotion is a type of Pull marketing technique. If you have a product which is new in the … [Read more...] about What is Sales promotion and what are the types of sales promotions?
India is known as one of the fastest emerging markets for all companies. The population is large and the buying power of people is rising. As a result, most companies are interested in setting their base and gaining market share in India. Here are the top 14 consumer durable companies in India which are dominating the consumer durable market. Do note, that consumer durable … [Read more...] about Top 11 consumer durable companies in India
Some people have a very focused behavior - They will concentrate and focus on one business and grow that one business consistently. They are known be disciplined and patient. But then there are others (like me) who are bored with the consistent and want to keep trying new things. These are commonly known as serial entrepreneurs and they need to manage multiple businesses … [Read more...] about 8 fantastic ways to manage multiple businesses efficiently
Sales is one of the toughest jobs out there simply because of the number of rejections involved to reach a sales target. You have to go against your better nature to make a sale. You need guts to pick up the phone, not knowing what your potential customer might answer. You need guts to approach someone whom you do not know, just to pitch your product. And you need … [Read more...] about Why Sales motivation is important and what are Objectives of Sales motivation?
There is no doubt that Samsung is the leader where Smartphones are concerned. The launch of Google Android has been a blessing for Samsung. Samsung has truly taken advantage of the Google Android operating system and has some beautiful handsets which have taken the world by storm. Some of the widest selling Smartphone series belongs to Samsung. These are the Samsung Note … [Read more...] about Top 21 Samsung Competitors – Competitor analysis of Samsung
One of the strongest industry which helps a nations development and is a sign of how developed the nation is, is consumer durable industry. There are many famous consumer durable companies across the world. A consumer durable brand is categorised in two ways Consumer electronics (brown goods) - Brands which deal in consumer electronics like televisions, computers, speakers, … [Read more...] about Top 14 Consumer durable companies across the world
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a purchase decision. Many times, high involvement purchases involve multiple buyers or multiple influencers who influence a single buyer. An example of multiple people being involved in buying a high involvement product is when … [Read more...] about What is a high involvement product and characteristics of High involvement purchase?
Businesses are complicated and the jargons used in the day to day running of any business are also confusing at times! Efficiency and effectiveness are words that are, more often than not, used together in a sentence and this is true especially in business planning related to resources, output or employees. Let us first understand what effectiveness and efficiency mean and … [Read more...] about Difference between efficiency and effectiveness in business
There are many different types of purchases which a consumer might make. But if we measure the purchasing behavior of the customer on the basis of his involvement in the purchase, then the two most common type of purchase is Low involvement purchase of a Low involvement product or a high involvement purchase. Low involvement products, as the name suggests, are products where … [Read more...] about What is a Low involvement product or Low involvement purchase?