Branding not only plays a role in the marketing of the complete product, but in the marketing of its ingredients and components as well. As the market exploded, more and more companies found out that Pull marketing was the way to get their product accepted in the market and to realize higher turnover and to create automatic demand. However, it is not easy to create demand for … [Read more...] about Ingredient branding and How to build an Ingredient brand?
Every organization’s aim is to realise profits in the business that it undertakes. This profit is, to a large extent, determined by the selling price of its product or service. It is not always true that a higher selling price leads to greater profits. The demand for a product at every price point is also important to determine the revenue generated and thus the profit. Two … [Read more...] about What is Cost based pricing and how it is applied in the Business world?
There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on the basis of price. Others are competitive, which are taking on the competition by maintaining the same pricing and quality as them. Yet others are premium in nature, trying to outdo competition with their premium image … [Read more...] about 10 tips & tactics for Marketing a luxury brand
The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even top automobile companies like Volkswagen or General motors have multiple product lines and many strategic business units in their organization structure. Each product within the structure forms a part of the product mix. In essence, … [Read more...] about 6 types of Product Mix pricing to push products in the market
Maaza is a fruit drink and is associated with beverage industry. It is of Indian origin and occupies largest market share in the fruit drink market. Maaza is a subsidiary brand of its owner The Coca-Cola Company. It was launched in Indian market in the year 1976 and since then has been introduced in several global markets. Maaza has a refreshing and irresistible taste that has … [Read more...] about Marketing Mix Of Maaza – Maaza Marketing Mix
M&M’s is a subsidiary brand of its owner company Mars Incorporated. It is a candy shell made of chocolate as its main ingredient and is associated with the food industry. M&M’s is of American origins and was launched in the year 1941. Its initials are the names of its creators Bruce Murrie and Forest Mars. Brand faces competition from other chocolate makers and some of … [Read more...] about Marketing Mix Of M&M’s – M&M’s Marketing Mix
Lipton is associated with beverage industry as it deals with marketing of tea. The company was founded in the year 1890 by its founder Thomas Lipton. Currently, it is jointly owned and marketed by its parent companies PepsiCo and Unilever with 50-50 ownership. Lipton has been projected as a healthy and refreshing drink and some of its competitors are as follows- Society … [Read more...] about Marketing Mix Of Lipton – Lipton Marketing Mix
LinkedIn is a social networking site associated with internet industry. It is an employment oriented platform that is used mainly by professionals. LinkedIn was founded in the year 2002 and launched for usage in the year 2003, May, by its co-founders Eric ly, Jean-Luc Vaillant, Konstantin Guericke, Allen Blue and Reid Hoffman. It is a subsidiary of its owner company Microsoft … [Read more...] about Marketing Mix Of Linkedin – Linkedin Marketing Mix
Lifebuoy is associated with FMCG sector and is a personal care brand. It is marketed and manufactured by its parent company Unilever. Lifebuoy was introduced in the consumer market in the year 1895 by its founder Lever brothers. Some of its competitors are as follows- Savlon Dettol Product in the Marketing Mix Of Lifebuoy : Lifebuoy is the leading brand of soap … [Read more...] about Marketing Mix Of Lifebuoy – Lifebuoy Marketing Mix
Lux is associated with FMCG industry and deals in the personal healthcare segment. It is a subsidiary brand of its parent company Unilever and was founded in the year 1899 by Lever Brothers. In the year 1900, its brand name was changed to Lux from Sunlight Flakes and it was launched in the consumer market of United States in the year 1925 and the United Kingdom in the year … [Read more...] about Marketing Mix Of Lux – Lux Marketing Mix
Barista Lavazza is a chain of Espresso Coffee bars hailing from India. The chain was first established in February 2000 and later acquired by Lavazza in 2007. Thereafter, it was re-christened Barista Lavazza. The Barista Lavazza espresso coffee bar chain is headquartered in New Delhi, India. The company founded by Pratha Duttagupta is also operational in South Asia and the … [Read more...] about Marketing Mix of Barista – Barista Marketing Mix
Carlsberg is a public limited company that is associated with beverage industry. It was founded by J. C. Jacobsen of Danish origin in the year 1847 and its first headquarters was based in Copenhagen in Denmark. The flagship brand of this renowned company is Carlsberg Beer and it also brews Baltika, Somersby Cider, Tuborg and few local beers. In the year 2001, the company was … [Read more...] about Marketing Mix Of Carlsberg – Carlsberg Marketing Mix
Lenskart.com is a private company of Indian origin. It was founded in the year 2010 by its co-founders Sumeet Kapahi, Amit Chaudhary and Peyush Bansal. It is associated with e-commerce and accessories industry and deals in supplying eyewear. In March 2016 it was reported by NDTV that two lakh visitor’s visit Lenskart.com every day and it ships nearly 800-900 glasses on a daily … [Read more...] about Marketing Mix Of Lenskart.Com – Lenskart.Com Marketing Mix
Yum brands is one of the strong fast food chain brands across the world. It owns major fast food franchise's like KFC, Pizza hut, Taco bell, little sheep and others. Naturally, with such top retail chains belonging to Yum brands, their presence worldwide is phenomenal. Yum brands is considered the world's largest fast food chain and has more then 40000 restaurants across the … [Read more...] about SWOT analysis of YUM Brands
Lakme is associated with FMCG industry and deals in personal care products. It is a cosmetic brand of Indian origin founded in the year 1952 by its founder J.R. D. Tata. Lakme was a subsidiary of its parent company Tomco but in the year 1996 its ownership changed hands and currently it is owned by Hindustan Unilever. Lakme occupies the first position as leading brand for … [Read more...] about Marketing Mix Of Lakme – Lakme Marketing Mix