Services Marketing Hub

In this hub, we discuss all about marketing services. Services marketing is an important branch of marketing management and teaches you the management of services.

Module 1: Introduction to Services Marketing

1. Service Marketing
2. Intangibility Of Services
3. Characteristics Of Services

Module 2: Service Strategy

4. Classification Of Services
5. Service Differentiation
6. Service Strategy
7. Types Of Service Processing
8. Service Channels
9. Types Of After Sales Service
10. Service Triangle
11. Servicescape

Module 3: Service Quality and Excellence

12. Servqual
13. Service Excellence