Welcome to the Retailing hub on Marketing91. On this hub we discuss everything about retailing right from the basic concepts of retailing, to the different types of retail, merchandising, franchising and finally on management of a retail store.
Module 1: Introduction to Retail
- What Is Retailing
- History Of Retail
- Importance Of Retailing
- Characteristics Of Retailing
- Retail Business
- Retail Stores
- Retail Management
- Functions Of Retailing
- Approach A Customer In Retail
Module 2: Retail Marketing
- Retail Marketing
- Retail Marketing Mix
- Price Lining
- Retail Promotion
- Retail Strategy
- Wheel Of Retailing
- Ethical Practice In Retail
Module 3: Retail Categories and Formats
- Types of Retail
- Retail Categories
- Retail Formats
- Non-Store Retailing
- Mom And Pop
- Convenience Store
- Discount Store
- Department Store
- Destination Store
- Category Killer
- Green Retailing
- Organized And Unorganized Retailing
- Organized Retail
- Electronic Retailing
Module 4: Merchandising
- What Is Merchandising
- Merchandising
- Visual Merchandising
- Merchandise Planning
- Mass Merchandiser
Module 5: Retail Planning
- Retail Planning Process
- Retail Assortment Planning
- Deep Assortment
- Assortment Strategies
- Category Management
Module 6: Store Management
- Planogramming
- Retail Space Management
- Retail Shelving
- Retail Store Location
- Responsibilities Of A Store Manager
- Shelf Talkers
- Electronic Data Interchange
- Data Mining
- Hard Goods vs Soft Goods
Module 7: FRANCHISING
