Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • Academy
  • About Us
    • Contact Us

Sony posts record Operating Profit on great PS5 sales

April 29, 2023 By Hitesh Bhasin Filed Under: News

In March, Sony concluded its fiscal year with impressive results and achieved a record operating profit of 1.21 trillion JPY ($8.9 billion, converted), surpassing its own anticipated performance. For the upcoming fiscal year concluding in March 2024, Sony is projecting sales of approximately 11.5 trillion JPY, which is similar to the current year’s sales.

Sony’s success can be largely attributed to the exceptional sales of PlayStation 5. They sold a record-breaking 19.1 million consoles in the fiscal year, in contrast to the 11.5 million sold in the previous fiscal year, which faced supply chain challenges.

By March 2024, Sony aims to sell 25 million units. Currently, the PlayStation 5 has almost reached 40 million sales.

The sales of the Mobile Communications division decreased to JPY356.8 billion ($2.62 billion), which is 2.5% lower compared to the previous year. However, the company did not disclose the exact number of phones that were sold.

Sony’s gaming division made revenue of JPY3.64 trillion ($27.3 billion), while its image sensor business in the chip division generated JPY212.2 billion ($1.56 billion) in revenue, marking a 36% year-on-year increase.

Sony anticipates a 5.7% decline in its imaging chip business in the current fiscal year because of reduced demand, particularly from Chinese smartphone manufacturers.

Sony stated that it will focus on developing innovative products and services in the upcoming financial year to maintain its profitability, as well as develop new businesses such as artificial intelligence and robotics.

The company aims to stay ahead of the competition and remain a leader in its core businesses. Overall, this looks to be a promising year for Sony. Sony’s continued success and record-breaking performance are indicative of the company’s resilience and commitment to delivering market-leading products and services.

Also Read  Amazon India buys MX Player at a marked-down value
Liked this post? Check out these detailed articles on Topic of News

Alternatively, check out theĀ Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Effective Marketing Tips for More Leads and Sales in 2015
  2. How to use modern technology to improve sales?
  3. Why China or Chinese economy is the fastest growing economy
  4. 5 future challenges for Micromax in Smart phone market
  5. Why Maggi is banned and business lessons from Maggi controversy
  6. Tim Hortons Expands to Singapore, Malaysia and Indonesia
  7. Castrols unveils a New Logo and a Refreshed Brand Identity
  8. Jio to soon launch AirFiber to take on traditional Wi-Fi service providers like Airtel, ACT
  9. PhonePe to launch an Android app store in India
  10. Amazon India buys MX Player at a marked-down value

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright Ā© 2023 Marketing91 All Rights Reserved