This is the Pricing hub of Marketing91. Pricing is an important concept of marketing and we discuss all different types of Pricing and pricing management in this hub.
Module 1: Introduction to Pricing
- Pricing
- Pricing Structure
- Pricing Discounts
- Unit Price
- Pricing Decisions
- Types Of Pricing
Module 2: Fundamentals of Pricing and Quality
- Price And Quality
- Price Quality
- Price Quality Matrix
- Price Quality Approach to Positioning
- Price Transparency
Module 3: Basic Pricing Strategies
- Pricing Strategies
- Pricing Strategy
- Non-Price Competition
- Price Competition
Module 4: Cost-Based Pricing Methods
- Cost Based Pricing
- Cost-Plus Pricing
- Keystone Pricing
- Markdown Pricing
Module 5: Psychological and Perception-Based Pricing
- Odd Even Pricing
- Psychological Pricing
- Premium Pricing
- Prestige Pricing
- Penetration Pricing
Module 6: Product-Oriented Pricing Strategies
- Product Form Pricing
- Product Mix Pricing
- Optional Product Pricing
- Captive Product Pricing
- Multiple Unit Pricing
Module 7: Value and Demand-Based Pricing
- Value Based Pricing
- Marginal Pricing
- Demand Backward Pricing
Module 8: Dynamic and Flexible Pricing Methods
- Variable Pricing
- Differential Pricing
- Dynamic Pricing
Module 9: Competitive Pricing Approaches
- Competitive Pricing
- Geographical Pricing
- MAP Pricing
- Skimming Price
Module 10: Promotional and Tactical Pricing Strategies
- Coupon Pricing
- Predatory Pricing
- Promotional Pricing
- Leader Pricing
- Deceptive Pricing
Related section on our website: Marketing Tools Discounts
