UPS, short for United Parcel Service, is a global leader in logistics and package delivery services. With a rich history dating back to 1907, UPS…
ADL Matrix by Arthur D. Little Explained
What is ADL Matrix? The ADL Matrix, short for Arthur D. Little Strategic Condition Matrix, is a management tool used to analyze the competitive position…
Additional Mark-On: Definition, Meaning & Examples
What is Additional Mark On? Additional Mark-On is the difference between the selling price and production cost for a product. This is also known as…
Top 25 Canvas Alternatives & Competitors in 2025
The top Canvas competitors are Blackboard Learn, D2L Brightspace, Moodle, Google Classroom, Schoology, Edmodo, and others. Canvas is a cloud-based learning management system that provides…
Add-On Sales: Definition, Examples & Techniques
What are Add-On Sales? An Add-On Sale refers to the strategy of selling additional products or services to a customer who has already decided to…
Actual Value: Definition, Meaning and Examples
What is Actual Value? The actual value is the value of a damaged or stolen property at the time of the loss which is replacement…
Top 25 Farfetch Alternatives & Competitors in 2025
Farfetch is a leading online luxury fashion platform that connects customers with some of the most sought-after designer brands, stores, and boutiques worldwide. Founded in…
Top 28 GAP Competitors & Alternatives in 2025
GAP, founded in 1969, is a globally recognized apparel brand known for its casual and timeless fashion. With its employees and a presence in over…
Top 30 National Geographic Competitors in 2025
National Geographic is a global media company and brand that has captivated audiences for over a century with its storytelling and visually stunning content. Recognized…
Top 30 New Relic Competitors & Alternatives in 2025
New Relic is a leading provider of application performance monitoring (APM) and observability solutions for businesses operating in the digital era. With its comprehensive suite…
Advertising Channels: Definition, Types and Importance
What is an Advertising Channel? An advertising channel is a medium that businesses use to advertise their products and services to their target audience. They…
Active vs Passive Marketing: Key Differences
What is Active and Passive Marketing? Active marketing refers to tactics in which organizations actively engage with clients via direct communication channels. On the other…
Active Customers: Definition, Meaning and Types
What are Active Customers? Active customers refer to individuals who have interacted with a business’s products, services, or platforms within a specific timeframe. This interaction…
The 40 40 20 Rule of Direct Mail Marketing
What is 40 40 20 Rule of Direct Mail Marketing? The 40 40 20 rule is an established principle in direct mail marketing that proposes…
Abbrochment: Definition, Meaning and Examples
What is Abbrochment? Abbrochment is a business strategy in which a company or individual purchases a product in bulk at wholesale prices with the intention…
