Channel marketing involves working with outsiders, third-party channels, or intermediaries to deliver products and services to the target market. In this process, manufacturers partner with…
Brand Dilution: Definition, Causes and Examples
What is Brand Dilution? Brand dilution happens when a company develops a new product or enters new markets, and its brand strategy for the new…
Competitive Environment – Definition, Types, Factors and Examples
What is a competitive environment? A competitive environment is the market space within which companies compete to gain market share. It includes all the elements…
Channel Flows in Marketing – Definition, Types, Role and Examples
What are channel flows in marketing? Channel flows in marketing are the movement, or flows of physical items and services, title, promotion, information, and payment…
Consignment Inventory – Definition, How it works and Advantages
What is a Consignment Inventory? A consignment inventory is an arrangement in which the consignor (a vendor or wholesaler) agrees to give their products to…
Deliverables – Definition, Meaning, Importance and Types
What are Deliverables? Deliverables are any result, product, or service that is produced or provided as part of a project. Deliverables can be tangible (something…
Delivered Ex Ship (DES) – Definition, Meaning and Examples
What Is Delivered Ex-Ship (DES)? Delivered ex-ship is a delivery term in international trade where the seller completes their obligation to the buyer when they…
E-commerce – Definition, Types, Examples and Advantages
What is e-Commerce? E-commerce is the buying and selling of goods and services online which includes everything from ordering groceries to booking hotels and buying…
Doing Business As (DBA) – Definition, Meaning and Filing Process
What is Doing Business As (DBA) Doing business as DBA is a fictitious business name that a person or business entity uses instead of the…
e-HRM – Definition, Types, Role and Advantages
What is e-HRM? e-HRM is the use of ICTs (Information and Communication Technologies) by HR departments and HR professionals to perform their roles in a…
What is Deductive Reasoning? Definition and Examples
Deductive reasoning is a type of logical process in which a conclusion is drawn from one or more premises. This form of reasoning is often…
Delivered Pricing – Definition, Methods, Advantages and Disadvantages
What is Delivered Pricing? Delivered pricing is the price of a good or service that also includes the transportation cost. It is a type of…
What is Deferred Profit Sharing Plan (DPSP)? Definition and Advantages
A Deferred Profit Sharing Plan (DPSP) is a type of employee benefit plan in Canada. It is a way for employees to share in the…
Deep Assortment – Definition, Types, Strategies, Importance And Examples
What is a Deep Assortment? Deep assortment is the total number of SKUs that a retailer offers in a particular product category. Specialty stores with…
What is Disinformation? Definition, Types, Examples
Disinformation is false or misleading information that is spread deliberately. It is often used to influence public opinion and distort the truth. Disinformation campaigns are…
Delivered at Frontier (DAF) – Definition, Meaning and Usage
Delivered at frontier (DAF) is a term used in international trade that indicates that goods are delivered to the buyer at the border of the…
Delivered Duty Paid (DDP) – Definition, Meaning, Responsibilities and Differences
Delivered duty paid (DDP) is a delivery Incoterm where the seller is responsible for paying all costs and risks associated with delivering the goods to…
Dispute Resolution – Definition, Types, Importance and Methods
Dispute resolution is the process of resolving a disagreement or conflict between two parties. Dispute resolution can happen through negotiation, mediation, or arbitration. Businesses often…
Delivered Duty Unpaid (DDU) – Definition, Meaning and Usage
Delivered Duty Unpaid (DDU) is a term used in international trade to indicate that the seller is responsible for delivering the goods to the buyer,…
Disparate Treatment – Definition, Examples and Tips
Disparate treatment is a discrimination that occurs when an employer treats an employee or job applicant differently because of their membership in a protected class….
Dichotomous Question: Definition, Importance and Examples
A dichotomous question is a question that can be answered with a “yes” or “no” response. dichotomous questions are often used in market research to…
Digital Media – Definition, Importance, Trends and Job Opportunities
What Is Digital Media? Digital media is any electronic media that can be stored, accessed, and manipulated using a computer. This includes social media, websites,…
Disruptive Technology: Definition, Meaning and Examples
Disruptive technology is one that displaces an established technology and shakes up the industry or sector in which it is operating. Disruptive technologies are often…
Diversity Management: Meaning, Strategies, Tips and Benefits
What is Diversity Management? Diversity management is the strategic process organizations use to leverage the diversity of their workforce to achieve greater success. Diversity management…
Delivery Terms – Definition, Meaning and Benefits
Delivery terms are the conditions under which goods or services are delivered. Delivery terms may include provisions for delivery date, method of delivery, and responsibility…
Director – Definition, Meaning, Duties, Responsibilities and Qualifications
The Director position is a high-level executive position responsible for managing an organization or business. A Director typically reports to a CEO or President and…
Delayering – Definition, Meaning, Importance and Benefits
What is Delayering? Delayering is the process of eliminating one or more levels of hierarchy or management layers from an organization’s structure to let the…
What Is a Demotion? Definition, Meaning, Types and Process
What Is a Demotion? Definition: A demotion is a company’s (or sometimes an employee’s) decision to lower an employee’s status, title, and (often) salary or…
Who are Decision Makers? Definition, Types and Importance
Decision makers are the people who make decisions that affect the company or organization. They have the authority to make decisions that will impact the…
Haggle – Definition and 10 Ways of Haggling
What is Haggle? The term haggle is the art of bargaining or negotiating prices. Haggling can also be seen as a way to gain power…
Buy In Management Buyout (BIMBO)
What is A Buy-In Management Buyout bimbo? A buy-in management buyout (BIMBO) is a corporate takeover in which an outside management team joins a company,…
How to Close a Sale: 20 Powerful Closing Techniques
Closing techniques are the ways through which a sales manager, sales rep, or sales team converts a lead into a sales deal. It is a…
Concentric Diversification – Meaning, Strategy and Examples
Concentric diversification is a strategy employed by companies to expand their businesses by adding new products or services that are related to their existing ones….
Conglomerate Diversification – Definition, Steps and Advantages
Conglomerate diversification is a diversification strategy that can take many forms, but all involve the acquisition or launch of new businesses that are not related…
Earned Media – Definition, Examples and Tips
Earned media is news about you, your company, or your business that you did not pay for or make yourself. This kind of media usually…
Consignment – Definition, Advantages and Disadvantages
A consignment is a shipment of goods that are consigned, or entrusted, to a carrier. The consignor (the owner of the goods) entrusts the consignment…
What is Gamification? Marketing, Education and Healthcare
Gamification is the use of game design concepts and principles in non-game situations. Gamification has been studied and implemented in a variety of domains, including…
Headhunter – Definition, Types and Pros & Cons
A headhunter is a person who finds job candidates on behalf of employers. Headhunters work with businesses to identify and recruit employees for specific positions….
Churn Rate – Definition, Advantages and Examples
Churn rate is the number of people or the rate at which people or customers stop buying products from a particular brand, business organization, or…
Channel Strategy – Definition, Creation and Types
Channel strategy is a strategy used by a vendor to move its product or services by using the chain of commerce to the end buyer….
