No matter whether you are a professional blogger who makes his money writing original content or reviewing products or you are company rep in the digital marketing department trying to promote your products or services, you must always be striving to take advantage of search engine optimization or SEO.
Search Engine Optimisation – for those of you who are new to the blogosphere but are still eager to find out the right length for your posts before you start – refers to taking advantage of search engine algorithms by using relevant keywords in your posts to propel it to the top of search result listings. This is especially important in an age where people rarely move past the first page of search result listings.
However, the mere use of keywords is not the magic potion that will make you the top-ranked in Google or Bing listings – you also have to focus on the quality, relevance and the appeal of your posts to your target audience. All that is basically blogging 101 but one thing that is rarely addressed in any blogging for beginners’ guide is the ideal length of a blog post.
That is what we are here to do today. But before that, we need to understand why blog length is actually important, and if it is, why is it ignored by so many of other posts that purport to start you on the path of blogging – despite this being one of the most frequent questions asked by bloggers today.
Importance of the Length of Blog Post
media and smartphones and the age of the baby internet, when people actually paid attention to what they read and knew what they wanted to read.
But those times are no more. In a connected world where content is generated from all quarters, there is too much to consume and too much to see that the human brain can tackle. While having the choice might be considered a good thing, too much of it actually wreaks havoc with our brains, forcing them to selectively filter out much of the content that is surrounding us.
Essentially, what people are seeing is what they want to see or think they want to see.
This has made the pushing and the discovery of new content more and more difficult. Whereas previously people used to seek out new content, they now despise and dread it.
Imagine this – you are a blogger who wrote an article that runs to 5000 words and goes into much detail on the topic. Now place yourself in the reader’s shoes – especially a reader who has just chanced upon your blog via a Google search and has only 30 minutes of free time to read your blog, check his social media feed, call his girlfriend or boyfriend, and catch up with the news.
Will, he read through the 5000-word long post? Will you?
The Sweet Spot
The old adage goes that brevity is the soul of quality and that is the mantra you must follow while blogging. Published research indicates that blog posts must have a minimum of 300 words and a maximum of 2500 words in order to be as effective as SEO tools.
If you write less than 300 words or thereabouts, then search engines have a tough time discerning the content of your blog and you end up faring badly in search results anyhow. And quite honestly, how many keywords can you fit within 300 words, let alone broach the topic with poise and ease?
Advantages of Ideal Length of Blog Post
There are several pros of being in the sweet spot between 300 and 2500 words and you might pay attention to them if your natural inclination is to make blog posts into full-blown novellas.
If you want to keep your blog running for a long time, then shorter blog posts are the key to stave off both fatigue and writer’s block. Making short, clear blog posts is also likely to increase the frequency of your posts due to the evenly distributed workload over the week.
We have made this point before – shorter blog posts tend to discount beating about the bush and hit the nail on the head. They are blunt, concise and clear as to what they want to say and say it without the use of jargons and unnecessary euphemisms. This makes shorter posts both readable and more appealing to the target audience who are wrestling with less time as it is.
3) Bigger Footprint
In this age of split-second judgments, blogs are considered to be good or bad based on the number of posts they make and the frequency with which they make them. People tend to consider blogs with a lot of frequent posts to be good and relevant to the content that they are looking for. Writing short articles means that you will write more content more frequently and this will improve the footprint of your blog and consequently, its reputation and respect among the target audience.
Conclusion – This is no Trick
That’s all for blog lengths, but what we would like to stress in the end is that even though the length of a blog post is important and there is a sweet spot supported by research, this is no trick to improve your blog following.
There is no substitute for hard work and no amount of fiddling with the length of your posts will get you success unless the quality of your posts are good, relevant to your niche and meet the expectations of your target audience. So get going and start blogging!