Social media has always been an integral part of our lives. From communicating with strangers from all around the world to helping brands make a name for themselves, Social Media has certainly done a lot for businesses and we cannot thank it enough for that.
When we talk about social media, one of the first things that come to the mind is Facebook. With the help of Facebook, the businesses have already reached most of the people who are situated in far and wide areas of the world.
Not just that, but with the help of certain tools and efforts related to the Facebook platforms the businesses have been constantly driving results to their brands. This is one of the most important reasons why the people here are so obsessed with Facebook,
However, this is not the reason why we are here writing this post and you are reading it.
We are here to talk about something that is a part of the Facebook world and has been providing several benefits to the brands and businesses that have agreed to incorporate it into their marketing strategy. We are talking about Facebook AB Testing. It is also widely known as Split Testing and helps marketers gauge the power of their campaigns, so they can finally opt for a campaign that can offer them the best results.
Let us deep dive into the world of Facebook A/B Testing and understand their key idiosyncrasies –
Know All About A/B Testing On Facebook
One of the most important methods that are used by the online business owners these days is Facebook Split Testing method. We all know that all the digital marketers are constantly on the lookout for several options that would help in the optimization of the efforts that they make.
If you have been on Facebook for a long period of time, then you probably might have heard about Facebook AA/B testing. This is one of the best methods that are used by digital marketers in order to solve the problems that they have regarding their marketing challenges.
The Split Testing that is done on Facebook platforms is its very own version of the A/B testing that is done on the different ads that run on the platform of Facebook.
With the help of this particular testing method, the business owners will be able to find out what exactly works with their target audiences. You will be able to test out the different aspects of the ads that you have from the audience to know how it appears on the Facebook pages and how result driven it can be for your business objectives.
Role of Facebook A/B Testing
There is certainly no doubt about the fact that the method of A/B Testing on Facebook is one of the best methods that the digital marketers can use in order to reach more and more people with the best ads. However, if you are a little bit skeptical about it, then we totally get it.
It may come as a surprise to you if you are newbie into the world of Facebook marketing and advertising. That is why; here we will be providing you some of the main reasons why the Split Testing or Facebook A/B Testing method is so widely popular amongst all the brands and businesses that have pages on Facebook platform.
1) Zero Expenses
One of the best things that you need to know about split testing is that you will not have to spend an additional amount of money for that. Well, this is especially the case if the ads that you post are always on Facebook. The price of the Facebook ads is already set and we all know that.
However, what you didn’t know is that unlike the other methods of testing, you will not have to pay any money than the amount that you are already paying for the ads.
The audience is readily divided on the basis of the different ad sets that are present.
The brand will be able to test every single one of the variables on the ad sets. This will be done in order to find out the exact versions of the ads that will perform in a better way with the audience.
The version that performs the best in front of the audience will be chosen to be posted on the pages of Facebook. It is important to know that the testing method is able to decide the winning ad on the basis of the costs that come out of the advertisements per result.
So you ever wonder in what way is your money getting spent on the platform of Facebook on the basis of just simple advertising?
Well, when you are setting up an advertisement on the pages of your Facebook profile, there is always a budget established then.
When you have the Split testing method with you then you will be able to use the same budget then split that amongst all the other and variations that you have.
This certainly simplifies the things when it comes to testing of the versions.
Plus, you don’t have to spend additional money as well. This way, you will be finding out the most effective Ad that is going to offer the expected and most productive outcomes.
2) Optimize The Audience
With the help of the Facebook Split testing method, you will also be able to find out the best audience for the ads that you post.
You will be able to test out the ad efficiency with the help of this particular testing method.
Apart from that, you will also be able to target the ad versions into separate groups of audience.
This certainly helps in identifying the perfect audience which will provide more response to the ads that they see.
So, in a way, the advertisers will be able to post the ads that will be more successful as well. That is certainly one of the best benefits of the testing methods.
By using Facebook A/B Testing, you will be knowing the most relevant audiences for your Ad and then by targeting them with a well-personalized campaign, you will get the needed conversions for your products and services.
3) Making Better Decisions
Another one of the reasons why the Facebook A/B testing is so popular among the people is that it not only helps in you in the analysis of the results but it also helps the businesses make some better decisions as well.
You might be reaching the correct target audience in the best ways with the help of the most effective methods of advertising. You might think that there is no need for change. But how will you get to know it when you don’t test.
So, these are some of the reasons why Facebook A/B testing is so popular. Make sure to do it when you post an ad on Facebook.
Let us now dive deep into some of the best Facebook A/B Testing tips that can increase the performance of your campaign-
Some Amazing Facebook A/B Testing Tips
Getting the perfect copy for Facebook Ad can be a difficult task. You may have to come up with several attempts so that you can finally have the perfect one. One of the best ways that you can be done is to put up two different contents.
The one which is underperforming can be removed and the one doing well can be worked upon even more.
To have a proper audience response, it is important to check the content as per the audience only.
Hence, the concept of Facebook A/B testing was introduced after much brainstorming. Here are some of the tips for the Facebook A/B testing of your post.
Making Small Changes
You can make small changes either in the post headline, or the image or so.
Making such small changes, you can notice the reaction of the audience. Depending upon the outcomes, you can make a copy for the future.
There will be a number of people who may ask for a huge amount for such testing strategies. All you need to do in this case is to close your ears.
This is because it is quite possible to run such tests on Facebook absolutely for free.
Somehow if you even come up with the promoted test, the capping of the variation should be of just $10.
You need to target the audience in a broad way. This means when you have a good number of customers, you need to now come up with other lookalikes of the existing ones.
You can make use of options such as the Social A/B tool to come across such traffic.
These customers will not only like your contents but will also show up about the potentiality of being a potential customer.
The Frequency of Testing
There is no such absolute frequency of testing that you need to follow but you should make sure that the frequency does not go high.
This means if you will keep on overloading the viewers with contents every hour, slowly a time will arrive when they will stop reacting much on them.
The testing frequency of three to four in a day is a great one.
As you will be able to know the interest of the customers after the testing, you will be able to post more contents based on the exact likes of the customers and the customers will also start enjoying it much more.
Rinsing and Repeating
Do not think that your work of testing will come to end when you have understood the taste and interest of the customers.
The preferences of the customers will keep on changing from time to time.
Hence, it is important for you to keep on testing from time to time so that you can stay updated with the interest of the customers.
Currently, the new Facebook algorithm offers high priority to the personal content much more than the professional ones.
In such a situation, it has become much difficult for you to reach out to your customers in the most personalized manner possible..
Hence, the A/B testing can be helpful in understanding the interest of the customers. Also, you can motivate your readers to share your content with the help of the share button on your post.
So, by trying different options and variations of your Ad and posts on Facebook, you will find out the one that will offer the best results for your campaign.
Having any doubts about the Facebook A/B Testing for your campaign? Share with us in the comments below.