The marketing strategy of service industry focuses on delivering experiences processes and other intangible is to the customers and not physical goods like product industry. It also involves a focus on all functions
Marketing Services required by many companies, not every company can afford to have a separate Marketing department in their company. It is the startups that do not have a separate Marketing department and
In services, there is an input and an output. Both, the input and output can be intangible in nature because of which service processing is said to be a complicated process. Most commonly,
The service marketing triangle or the Service triangle as it is commonly called, underlines the relationships between the various providers of services, and the customers who consume these services. As we know, relationships
One of the concepts which we explained to our readers a few days back is the Marketing channel and how you can build value networks in the marketing channel. In this post, we
The concept of flowcharting in services, also known as service flow chart, process flow chart or process flow diagram constitutes a picture of the separate steps of a process in a sequential order.
Ownership is never transferred in the case of services. In products, the product is produced first and than it is sold. However in services, the product is bought first and than produced and
One of the crucial factors / problems faced by marketers is the perishability factor in services marketing. In other words services have Zero Inventory! Once sold, they stand sold and cannot be returned.
Each and every service is different in nature. That’s the simple meaning of heterogeneity in service marketing. Imagine 2 restaurants. Even if they have the same aesthetics, the people serving would be different,
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service. A service is made and delivered on spot
Where products are tangible in nature and easily differentiated on the basis of features, form, performance and quality, service differentiation is quite challenging and needs out of the box thinking. A common question
There is a major difference between goods and services based on both tangible as well as intangible factors. Goods are basically objects or products which have to be manufactured, stored, transported, marketed and
Typical customer complaints will involve the customer calling the company and telling you about a product or service which is not performing as per expected standard. Such a customer complaint may be genuine
There are several characteristics of services which differentiate a service from a product. These are Perishability, Heterogeneity, Intangibility and ownership. However, besides these four typical characteristics of services, there are other features and