Marketing Myopia was first coined by Theodore Levitt, editor of the journal Harvard Business Review, and it refers to the often myopic view that a…
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Needs wants and demands
Needs wants and demands are a part of basic marketing principles. Though they are 3 simple worlds, they hold a very complex meaning behind them…
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What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
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Marketing Abilities
One of the most important aspects which a marketer needs to analyse about himself is his marketing abilities. What kind of abilities does he has…
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Customer oriented marketing
Many companies nowadays tend to focus more on earnings and get more profits so as to conquer the largest market share. However, one important thing…
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How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
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