There are 4 type of Market segmentation which are most commonly used. Market segmentation is one of the oldest marketing trick in the books. With…
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Shopping products
There are numerous ways to classify consumer products and one of them is to determine the consumer buying behavior for a particular product and subsequently…
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Internal marketing
Internal marketing is the need of the hour. With customers becoming very choosy for the type of products that they buy, customer experience with the…
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People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
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What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
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What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
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Holistic marketing concept
Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the…
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3 c’s of internal customer care
Internal customers are one of the most important stake holders within a company. An internal customer can be an employee, a supplier, a contract manufacturer,…
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What is Marketing Myopia? Definition, Examples Implications
Marketing Myopia was first coined by Theodore Levitt, editor of the journal Harvard Business Review, and it refers to the often myopic view that a…
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Needs wants and demands
Needs wants and demands are a part of basic marketing principles. Though they are 3 simple worlds, they hold a very complex meaning behind them…
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What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
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Marketing Abilities
One of the most important aspects which a marketer needs to analyse about himself is his marketing abilities. What kind of abilities does he has…
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Customer oriented marketing
Many companies nowadays tend to focus more on earnings and get more profits so as to conquer the largest market share. However, one important thing…
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How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
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