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Home » Marketing management articles » Page 36

What is Marketing Myopia? Definition, Examples Implications

June 21, 2019 By Hitesh Bhasin Tagged With: Marketing management articles

Marketing myopia - 2

Marketing Myopia was first coined by Theodore Levitt, editor of the journal Harvard Business Review, and it refers to the often myopic view that a…
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Needs wants and demands

December 15, 2017 By Hitesh Bhasin Tagged With: Marketing management articles

Needs wants and demands are a part of basic marketing principles. Though they are 3 simple worlds, they hold a very complex meaning behind them…
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What is Cost-Plus Pricing and why it is a good Pricing Strategy?

July 6, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Cost plus pricing

Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
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Marketing Abilities

January 17, 2021 By Hitesh Bhasin Tagged With: Marketing management articles

Marketing abilities

One of the most important aspects which a marketer needs to analyse about himself is his marketing abilities. What kind of abilities does he has…
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Customer oriented marketing

January 25, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Customer oriented marketing

Many companies nowadays tend to focus more on earnings and get more profits so as to conquer the largest market share. However, one important thing…
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How market segmentation influences decision making

September 6, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

market segmentation - 2

Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
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