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Home » Archives for Marketing management articles

Marketing management articles

What is Product portfolio?

August 7, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

HUL Product portfolio

Definition of Product Portfolio Product Portfolio can be defined as the compilation of products and services offered by the company to the target market. It comprises of all the set of products offered

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Holistic marketing concept

September 7, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

Holistic marketing - 2

Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the business as a whole and not as an

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3 c’s of internal customer care

March 9, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

Internal customer care - 2

Internal customers are one of the most important stake holders within a company. An internal customer can be an employee, a supplier, a contract manufacturer, so on and so forth. So how do

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Marketing Myopia

March 6, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

Marketing myopia - 2

Theodore Levitt, editor of the journal, ‘Harvard Business Review,’ was the first to coin the theory, ‘Marketing Myopia,’ a well known term in the marketing world. It was actually the title of his

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Needs wants and demands

December 15, 2017 By Hitesh Bhasin Tagged With: Marketing management articles

Needs wants and demands are a part of basic marketing principles. Though they are 3 simple worlds, they hold a very complex meaning behind them along with a huge differentiation factor. In fact,

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New product development is necessary for survival

December 31, 2017 By Hitesh Bhasin Tagged With: Marketing management articles

New product development for survival

Nowadays, each and every brand is involved in rapid new product development. R & D expenses have gone up because companies know that consumers get tired of the same product and consumers themselves

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Cost plus pricing

May 4, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

Cost plus pricing

In some previous articles we were talking about competitive pricing as a well known pricing strategy. In this article, we are going to speak about another very popular pricing strategy, known as the cost

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Why gathering competitive intelligence is important for business

December 31, 2017 By Hitesh Bhasin Tagged With: Marketing management articles

competitive intelligence

Competitive intelligence involves tapping into market information so that you can gather, analyse and deduce a pattern from the competition which indicates the market dynamics and how they are changing with the presence

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Marketing Abilities

December 31, 2017 By Hitesh Bhasin Tagged With: Marketing management articles

Marketing abilities

One of the most important aspects which a marketer needs to analyse about himself is his marketing abilities. What kind of abilities does he has and how to apply those abilities in his

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Customer oriented marketing

May 4, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

Customer oriented marketing

Many companies nowadays tend to focus more on earnings and get more profits so as to conquer the largest market share. However, one important thing which they should not forget during this endeavour

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How market segmentation influences decision making

September 6, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

market segmentation - 2

Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic etc. This article relates to the fact about how

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