Every organisation has its mission and vision statements. These statements serve different purposes in every organisation because they provide guidance and definition in regards to the manner in which businesses and operations are
Marketing management articles
Five levels of customer satisfaction
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true. The company which has the maximum customer satisfaction
Foot in the door marketing
How many times have you received invitations to attend different kinds of charities or exhibitions? And when you go to these exhibitions or charities, you find yourself getting involved in them, even when
11 different Types of pricing and when to use them
The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price. However, the second most important factor in the marketing mix after product is
Quick Guide to positioning
Positioning is an important strategic consideration for every organization. Positioning falls under the segmentation – targeting and positioning threshold. How do you want your products to be positioned? How are your competitors positioned?
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises its strategy accordingly. Some simple examples will include
Confusion marketing and the confusion that it causes
Believed to be a controversial strategy of deliberately confusing the customer, the confusion marketing tactic has received a lot of criticism along the years, but has still managed to be considered as a
Positioning by Product class
Positioning by product class can be done if two products lie in the same product class. Thus by joint promotions, both of these products improve their positioning. Positioning by product class mainly uses
Positioning by Cultural symbols
Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of a few miles. Thus many brands as well
Positioning by Product process
Positioning by product process can be explained by a simple question. Do you know at what price does human made paintings sell? Its sells at a premium value depending on the artist. The
How customer expectations can be matched in business?
Whenever a customer enters your showroom or your website, he has customer several expectations from your business, even though he might be walking in for the first time. It might be a restaurant,
One to One marketing or Personalised Marketing
One to one marketing is a framework suggested by Don peppers and Martha Rogers. One to one marketing is also part of CRM marketing and is a smart way to acquire and maintain customer
The best example for Time of Entry of a product
Three basic CHECK POINTS for entering into any business is Need, Time and Money. The Money or the Capital is the basic requirement for getting into a business and second is Need (Market
Maintaining the balance between price and quality
The balance between price and quality and the psychological decision making behind it has always been a challenge for marketers. This is because one of the factors in the marketing mix which always
Beginners guide to Market segmentation
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting a market and finally how to do market segmentation.
Step by step Market research process
In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand, champions like Seth godin suggest that the market