Definition of Product Portfolio Product Portfolio can be defined as the compilation of products and services offered by the company to the target market. It comprises of all the set of products offered
Marketing management articles
Holistic marketing concept
Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the business as a whole and not as an
3 c’s of internal customer care
Internal customers are one of the most important stake holders within a company. An internal customer can be an employee, a supplier, a contract manufacturer, so on and so forth. So how do
Marketing Myopia
Theodore Levitt, editor of the journal, ‘Harvard Business Review,’ was the first to coin the theory, ‘Marketing Myopia,’ a well known term in the marketing world. It was actually the title of his
Needs wants and demands
Needs wants and demands are a part of basic marketing principles. Though they are 3 simple worlds, they hold a very complex meaning behind them along with a huge differentiation factor. In fact,
New product development is necessary for survival
Nowadays, each and every brand is involved in rapid new product development. R & D expenses have gone up because companies know that consumers get tired of the same product and consumers themselves
Cost plus pricing
In some previous articles we were talking about competitive pricing as a well known pricing strategy. In this article, we are going to speak about another very popular pricing strategy, known as the cost
Why gathering competitive intelligence is important for business
Competitive intelligence involves tapping into market information so that you can gather, analyse and deduce a pattern from the competition which indicates the market dynamics and how they are changing with the presence
Marketing Abilities
One of the most important aspects which a marketer needs to analyse about himself is his marketing abilities. What kind of abilities does he has and how to apply those abilities in his
Customer oriented marketing
Many companies nowadays tend to focus more on earnings and get more profits so as to conquer the largest market share. However, one important thing which they should not forget during this endeavour
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic etc. This article relates to the fact about how