Free Rider Effect is a situation where an individual or organization is able to benefit from the actions of another without contributing to the cost…
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What is Frequency Marketing and Definition of Frequency marketing
Frequency Marketing is Marketing which involves rewarding customers for the volume or frequency of their purchases in order to enhance customer profitability. Frequency marketing emphasizes…
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Fusion Marketing
Depending on the nature of the business, sometimes, a firm may have to implement various marketing ideas in a single go in an attempt to…
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What is Customer Equity? Components of Customer Equity
Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In…
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The Increasing importance of Marketing
As the industrial age has risen so has the role of Marketing changed over time. So much so that it has gone through five different…
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Company Orientation towards the marketplace
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards marketplace deals with the concepts which…
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Mass Market – Definition of Mass market and explanation
Definition of Mass Market As the name suggests, mass market is a general public market consisting of consumers belonging to various age groups, lifestyles and…
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