Frequency Marketing is Marketing which involves rewarding customers for the volume or frequency of their purchases in order to enhance customer profitability. Frequency marketing emphasizes the development and implementation of marketing strategies and
Depending on the nature of the business, sometimes, a firm may have to implement various marketing ideas in a single go in an attempt to achieve the required results. In such scenarios, marketers
Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms, the more loyal a customer, the
Building long term relationships with customers is a key to sustainable businesses. So how can you build such relations with your customers? Building relationships mainly relies on the interaction which the company has
If it is difficult to attract customers, it is more difficult to retain them. Most marketing theories and practices over time have relied on attracting new customers rather then retaining the old ones.
As the industrial age has risen so has the role of Marketing changed over time. So much so that it has gone through five different stages to finally evolve into its current role.
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards marketplace deals with the concepts which a company may apply while targeting a market.
Definition of Mass Market As the name suggests, mass market is a general public market consisting of consumers belonging to various age groups, lifestyles and preferences. If a company manufactures a product which