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Home » MARKETING BASICS » Page 4

Forecasting methods

September 2, 2018 By Hitesh Bhasin Tagged With: MARKETING BASICS

Forecasting methods - 2

Forecasting methods are any of an array of methods for estimating or predicting future events or conditions. Marketers have a range of methods to draw…
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Forgetting Curve

September 2, 2018 By Hitesh Bhasin Tagged With: MARKETING BASICS

Forgetting curve - 2

Forgetting Curve (also called the Ebbinghaus forgetting curve, Ebbinghaus curve of forgetting, Ebbinghaus forgetting function, Ebbinghaus effect, Ebbinghaus’s law offorgetting, or, more generally, the law…
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The Framing effect and how it can be used in advertising?

February 12, 2018 By Hitesh Bhasin Tagged With: MARKETING BASICS

Framing effect

Ever noticed how, in hollywood movies, the hero is many a times “framed”? What does framing mean and what is the framing effect? Framing means…
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Free Rider Effect

September 3, 2018 By Hitesh Bhasin Tagged With: MARKETING BASICS

Free rider effect - 2

Free Rider Effect is a situation where an individual or organization is able to benefit from the actions of another without contributing to the cost…
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What is Frequency Marketing and Definition of Frequency marketing

December 30, 2017 By Hitesh Bhasin Tagged With: MARKETING BASICS

Frequency marketing

Frequency Marketing is Marketing which involves rewarding customers for the volume or frequency of their purchases in order to enhance customer profitability. Frequency marketing emphasizes…
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Fusion Marketing

September 3, 2018 By Hitesh Bhasin Tagged With: MARKETING BASICS

Fusion marketing - 2

Depending on the nature of the business, sometimes, a firm may have to implement various marketing ideas in a single go in an attempt to…
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What is Customer Equity? Components of Customer Equity

March 20, 2019 By Hitesh Bhasin Tagged With: MARKETING BASICS

Customer equity

Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In…
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The Increasing importance of Marketing

January 25, 2020 By Hitesh Bhasin Tagged With: MARKETING BASICS

Evolving role of Marketing

As the industrial age has risen so has the role of Marketing changed over time. So much so that it has gone through five different…
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Company Orientation towards the marketplace

January 5, 2021 By Hitesh Bhasin Tagged With: MARKETING BASICS

As the market has changed, so has the way the company deals with the marketplace. The company orientation towards marketplace deals with the concepts which…
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Mass Market – Definition of Mass market and explanation

December 31, 2017 By Hitesh Bhasin Tagged With: MARKETING BASICS

Mass Market - Mass market explained

Definition of Mass Market As the name suggests, mass market is a general public market consisting of consumers belonging to various age groups, lifestyles and…
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