Many of our articles talk about Market segmentation. If you have not read the previous articles, you can begin with the beginners guide to Market segmentation. One of the questions which comes to
Industrial marketing comprises of marketing of goods and services to another business. It is just like Business to business marketing. Industrial goods are manufactured so that they can be used by another company
As the name suggests, organizational buying process is a procedure in which a particular company buys certain products or services for its internal use after evaluating various brands and suppliers. This buying process
Business markets are defined as all organisations that procure products or services that are consequently used in manufacturing other goods and facilitating service for other consumers. Wholesalers and retailers are also considered as
One of the most common mistakes people make, when it comes to commercial transactions is thinking that business markets (B2B) are the same as consumer markets (B2C). This is quite an unfortunate mistake
Marketing is mind-boggling and comprises of numerous aspects. Several people can be involved in marketing be it directly or indirectly and still play a significant role in ensuring that the overall objective becomes
“An issue is held in balance by the interaction of two opposing sets of forces – those seeking to promote change and those attempting to maintain the status quo.” (Kurt Lewin).
A hardly discussed and controversial subject, ethical marketing took an important role in the corporate culture in recent business environment, for small to big corporations. It takes the shape of a fair, responsible
Bundling is the marketing strategy or practice that involves offering multiple products or services as a single combined product or service offering. A bundling strategy or practice can be potentially beneficial to a
The united nations was formed so that the countries which are a part of the Nations collaborate with each other and make the world a better place. For such collaboration, regular boundary spanning
Bottom Up Marketing is the process of developing a marketing strategy within an organization by finding a workable tactic and then building on the tactic to create a powerful strategy. Conceptually developed by
Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet they fail to incorporate the numbers into their
Baumol’s Cost Disease (also called the Baumol effect) is a phenomenon observed in certain primarily labor intensive industries where there is little or no gain in productivity over time, resulting in rising production costs.
Well, for anyone who thinks the Barnum effect or the Forer effect sounds vague, think again. It has been existing and in practice since ages. The best example of the Barnum effect is
The Customer concept is a 4 stage model which shows how the organization can achieve growth by capturing and retaining its customers. The customer concept model can be used to determine where the
Forecasting methods are any of an array of methods for estimating or predicting future events or conditions. Marketers have a range of methods to draw upon in making forecasts concerning events and conditions