The name McDonald itself brings water to my mouth because of their very very tasty food menu and especially because of their hallmark burgers. Kids as well as adults from around the world
Perception can be defined as an image which consumer forms of an offering before or after its usage. Before the advent of internet, which led to free access to vast pool of information, consumer
Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant entry barriers for any new player as such.
India is an economy which has gone through several changes post liberalization. This has opened up gates for various foreign entities to enter our market and grab a share of the pie while
Intel corporation has been one of the most successful companies in microprocessors for the last 2 decades. And the popularity of Intel is rising even further. Intel has introduced fantastic products like the Intel pentium
Harry potter is probably the most popular book ever written in the current generation. There are several reasons that Harry potter was so good, but there are also several marketing lessons that we
In today’s world, true power lies in true data. With a majority of human activity being done on the internet through electronic devices, collection of data has become a lucrative business. The speed
If you are a franchise owner, or if you are running a small business, then you will always be thinking of expanding your business. God knows, there are enough motivators out there who
In our previous article, we wrote how Micromax is climbing up the ladder to become the number one mobile phone manufacturer in India. Micromax has several advantages in its favor including value for
Micromax has recently overtaken Samsung to become the top mobile phone manufacturer in India. Off course, Samsung is still the leader for Smartphones. But considering the large product portfolio of Micromax, as well
Too early to do a review of Google plus as a product but one things for certain – Google plus appears to be just a centralised platform for all of googles products rather
Chinese economy is the fastest growing economy among all the developing economy. It is the biggest exporter of goods and services to the richest economy of the world i.e. united states of America.
This article has been contributed by Mr Adeeb Ahsan who is studying MBA at IIPM – Delhi and who joins the elite club of True marketers at marketing91.com. IF others have hongkong and
Gone are those days when handbills, wall paintings, posters, and hand painted board signs were the most prominent ways for marketing a movie. Actors never promoted their films; film-makers never invested a lot
In marketing, the more information you know about your clients, the more effective and targeted you can be. There are plenty of ways to get this information as well — from loyalty programs
Workplace stress is a common problem across companies, but it is a problem which leads to attrition as well as procrastination and reduced productivity in the long term. According to the American Psychological Association,