Definition Horizontal integration happens when two or more companies producing the same or similar goods or providing the same/similar services merge together to produce a…
8 lessons from McDonald’s on marketing & business management
If you are a franchise owner, or if you are running a small business, then you will always be thinking of expanding your business. God…
Characteristics of Business Market
Business markets are defined as all organisations that procure products or services that are consequently used in manufacturing other goods and facilitating service for other…
Difference between business markets and consumer markets
One of the most common mistakes people make, when it comes to commercial transactions is thinking that business markets (B2B) are the same as consumer…
Business Expansion – The number 1 success strategy
For a company to be successful, there are numerous requirements. Other experts will say that the marketing mix needs to be spot on. Or that the…
How using mobile app can help small businesses with more visibility?
From 2010 to 2012, revenue for Pandora, the popular music streaming service that utilizes a mobile app, went from $55 million to $274 million. During…
How to market a play school business?
This was a question asked by one of the readers at Marketing91. He is a headmaster at a play school and wanted to know how…
How to balance part time business and full time job?
Many of us want to start a part time business with our full time job so that we can have a better bank balance. However,…
Startup marketing strategies – Great ideas for new businesses
Startups are becoming more and more common in the digital age. However, without proper marketing, it’s easy for your startup to be nothing more than…
