Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The…
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What is a brand
Brand is the proprietary visual, emotional, rational, and cultural image that one associates with a company or a product. When you think Volvo, you might think…
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Ageless brands – Fact or myth
Ageless Brands?? How do brands continue to maintain their peak even though limited by the product life cycles as dictated by the theorists. If we…
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What is Umbrella branding and its advantage in building a brand
Brand marketers are continuously searching for innovative ways to achieve and retain competitive advantage. Effective and attractive growth can be obtained by increasing market share….
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Brand recall explained with examples
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you…
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What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
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Brand Personality – What is it and how it helps in marketing ?
What are the first things that you look when you buy a new coat? Or when you buy a perfume? Or even a watch? I…
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7 business locations that increase brand visibility
Marketing has changed and it has become more personal. People nowadays need convenience and you cannot expect that your customer will come to you. You…
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Brand Positioning: Definition, Importance, Examples and Strategy Steps
Definition of Brand Positioning Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in…
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Brand Loyalty and its importance
When a consumer is interested in buying a particular product repeatedly irrespective of any circumstantial or other changes, then it comes under the category of…
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Brand Community
When you love a brand so much that the brand looks like a person or a friend to you, you become a part of the…
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5 characteristics of a successful brand
Branding is everything when it comes to business – without a recognisable, unforgettable brand, your company may be losing out to bigger and smaller competitors….
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Brand personality – Dhoni as a brand ambassador
What makes Dhoni as the most powerful Indian Brand icon? Mahendra Singh Dhoni, captain of Indian cricket team is the most preferred icon for celebrity…
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