Branding is everything when it comes to business – without a recognisable, unforgettable brand, your company may be losing out to bigger and smaller competitors. Branding can sometimes be overlooked by businesses for
Branding articles
21 companies with top brand positioning in their sector
Brand Positioning in customers mind depends on several factors. The three most prominent factors which drive positioning in the customers mind are product, service and promotions. If the product is right, and the
25 years of Santoor
Santoor, was launched by Wipro in 1986 and targeted the Indian woman’s age old beauty regime with the primary ingredients of sandalwood and turmeric. In the next two decades Santoor became the third
Brand personality – Dhoni as a brand ambassador
What makes Dhoni as the most powerful Indian Brand icon? Mahendra Singh Dhoni, captain of Indian cricket team is the most preferred icon for celebrity endorsement! MS Dhoni had tremendous growth both in
Why Sunny leone is rising as a brand ambassador
From being a porn star, to being a celebrity guest on family shows, she is being shunned and loved equally. The brand Sunny leone has seen a fantastic growth in the last year