Brand building is the process of generating awareness about your products, services or overall business using strategies, tactics and campaigns which create a lasting image…
What is a brand
Brand is the proprietary visual, emotional, rational, and cultural image that one associates with a company or a product. When you think Volvo, you might think…
What is Umbrella branding and its advantage in building a brand
Brand marketers are continuously searching for innovative ways to achieve and retain competitive advantage. Effective and attractive growth can be obtained by increasing market share….
Online branding tips for beginners by a real professional
The primary reason that people go into business is to make money. To take the business to the level above making a quick return on…
Brand recall explained with examples
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you…
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
Brand Personality – Definition, Importance and Examples
Brand personality is the set of human characteristics that a brand comprises and is the accumulation of psychological, emotional, behavioral, and intellectual patterns that are…
7 business locations that increase brand visibility
Marketing has changed and it has become more personal. People nowadays need convenience and you cannot expect that your customer will come to you. You…
Brand Positioning: Definition, Importance, Examples and Strategy Steps
Definition of Brand Positioning Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in…
Brand Loyalty and its importance
Brand loyalty is a trust-driven association between consumers and a brand when consumers develop an emotional connection with a brand and keep on opting for…
Brand Community – Definition, Importance, Steps and Examples
A brand community is a group of loyal customers who are invested in a brand beyond its products and services. These customers want to be…
5 characteristics of a successful brand
Branding is everything when it comes to business – without a recognisable, unforgettable brand, your company may be losing out to bigger and smaller competitors….
