Ageless Brands?? How do brands continue to maintain their peak even though limited by the product life cycles as dictated by the theorists. If we…
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What is Umbrella branding and its advantage in building a brand
Brand marketers are continuously searching for innovative ways to achieve and retain competitive advantage. Effective and attractive growth can be obtained by increasing market share….
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Brand recall explained with examples
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you…
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Importance of Branding to stakeholders
Brands are a means of differentiating a company’s products and services from those of its competitors. Thus branding is absolutely essential for current and future…
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What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
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Brand Personality – What is it and how it helps in marketing ?
What are the first things that you look when you buy a new coat? Or when you buy a perfume? Or even a watch? I…
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7 business locations that increase brand visibility
Marketing has changed and it has become more personal. People nowadays need convenience and you cannot expect that your customer will come to you. You…
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8 Brands that really fatten you up
People always summarise lists with top ten brands in a sector, so on and so forth. How about a list with the more salient qualities…
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Brand Positioning: Definition, Importance, Examples and Steps
Definition of Brand Positioning Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in…
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Brand Loyalty and its importance
When a consumer is interested in buying a particular product repeatedly irrespective of any circumstantial or other changes, then it comes under the category of…
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Brand Community
When you love a brand so much that the brand looks like a person or a friend to you, you become a part of the…
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5 characteristics of a successful brand
Branding is everything when it comes to business – without a recognisable, unforgettable brand, your company may be losing out to bigger and smaller competitors….
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21 companies with top brand positioning in their sector
Brand Positioning in customers mind depends on several factors. The three most prominent factors which drive positioning in the customers mind are product, service and…
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25 years of Santoor
Santoor, was launched by Wipro in 1986 and targeted the Indian woman’s age old beauty regime with the primary ingredients of sandalwood and turmeric. In…
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Brand personality – Dhoni as a brand ambassador
What makes Dhoni as the most powerful Indian Brand icon? Mahendra Singh Dhoni, captain of Indian cricket team is the most preferred icon for celebrity…
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Why Sunny leone is rising as a brand ambassador
From being a porn star, to being a celebrity guest on family shows, she is being shunned and loved equally. The brand Sunny leone has…
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