Definition of Brand Positioning Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in the minds of the customers and at the
Branding articles
Brand Loyalty and its importance
When a consumer is interested in buying a particular product repeatedly irrespective of any circumstantial or other changes, then it comes under the category of brand loyalty. For this to take place, the
Brand Community
When you love a brand so much that the brand looks like a person or a friend to you, you become a part of the Brand community. And yes, it is quite common
5 characteristics of a successful brand
Branding is everything when it comes to business – without a recognisable, unforgettable brand, your company may be losing out to bigger and smaller competitors. Branding can sometimes be overlooked by businesses for
21 companies with top brand positioning in their sector
Brand Positioning in customers mind depends on several factors. The three most prominent factors which drive positioning in the customers mind are product, service and promotions. If the product is right, and the
25 years of Santoor
Santoor, was launched by Wipro in 1986 and targeted the Indian woman’s age old beauty regime with the primary ingredients of sandalwood and turmeric. In the next two decades Santoor became the third
Brand personality – Dhoni as a brand ambassador
What makes Dhoni as the most powerful Indian Brand icon? Mahendra Singh Dhoni, captain of Indian cricket team is the most preferred icon for celebrity endorsement! MS Dhoni had tremendous growth both in
Why Sunny leone is rising as a brand ambassador
From being a porn star, to being a celebrity guest on family shows, she is being shunned and loved equally. The brand Sunny leone has seen a fantastic growth in the last year
