There will be very few people who are unaware of Superman, Batman, Spiderman or other such super heroes, especially after the massive and hit movies these heroes have delivered in the past decade.
Several market research questionnaires over the years ask some basic question about a brand / product. These questions may be like “if xyz brand was a person, who would you compare him with”,
Characteristics of a Good Brand Name – A good brand name should possess as many of the following characteristics as possible 1) It should be distinctive: The market is filled with over-worked names
Brand building is not an easy task because it involves co ordination and performance on so many levels. The customer only calls a normal product a brand when the company is advertising regularly,
Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take
Ageless Brands?? How do brands continue to maintain their peak even though limited by the product life cycles as dictated by the theorists. If we browse major brands like FedEx, Coca-Cola, Titan Industries,
Brand marketers are continuously searching for innovative ways to achieve and retain competitive advantage. Effective and attractive growth can be obtained by increasing market share. This can be done by launching new products
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you as a customer buy a certain product, once
Brands are a means of differentiating a company’s products and services from those of its competitors. Thus branding is absolutely essential for current and future stakeholders. Companies vary in their focus on stakeholders.
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits of a brand to the end customer. The
What are the first things that you look when you buy a new coat? Or when you buy a perfume? Or even a watch? I guess, that besides other things the main factor
Marketing has changed and it has become more personal. People nowadays need convenience and you cannot expect that your customer will come to you. You will have to go to your customer again
People always summarise lists with top ten brands in a sector, so on and so forth. How about a list with the more salient qualities of brands? Here are top 10 brand that
Definition of Brand Positioning Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in the minds of the customers and at the
When a consumer is interested in buying a particular product repeatedly irrespective of any circumstantial or other changes, then it comes under the category of brand loyalty. For this to take place, the
When you love a brand so much that the brand looks like a person or a friend to you, you become a part of the Brand community. And yes, it is quite common