Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing » Marketing software for efficient and cost effective marketing

Marketing software for efficient and cost effective marketing

November 29, 2019 By Hitesh Bhasin Tagged With: Marketing

How can companies make their marketing more efficient? Modern marketing software allows firms to automate everything from lead management to social media to inbound marketing and analytics. Perhaps the best-known type of marketing software is Customer Relationship Management (CRM) software, but it is far from the only type available. Other packages handle everything from email tracking to customer acquisition to statistics. Here are a few widely-recommended programs that you can use to improve the performance of your marketing efforts.

Marketing Software - 1

Customer Relationship Management software (CRM)

The primary purpose of all CRM or contact management software is to bring all information about your customers together into a single repository, allowing your employees to manage relationships better. They can also automate common sales processes and help monitor productivity and performance.

The best CRM packages tend to include the following four features at least, and can often be customised to the needs of your firm or industry:

Customer Data Management — Almost every CRM package will have a searchable database that allows you to store information about your customers (e.g. contact information) as well as relevant documents (like contracts and sales proposals).

Customer Interaction Tracking — This allows you to document conversations with the client that took place via email, on the phone, in person, etc. Some packages will have you log them manually, others can do this automatically with email or phone integration. Certain CRM packages even track Twitter, Facebook, and other social media interactions.

Workflow Automation — Workflow automation allows you to standardise the business process using calendars, task lists, templates, and alerts. A common example is automatically setting a task for the next step in the client acquisition process once you check off a task as complete.

Reporting — Reporting features let management track productivity based on the activities which staffers log in their system, such as based on the number of new contacts that are added to the database each day or how much revenue has been generated.

Specific CRM Packages

Salesforce.com — The leader in cloud-based CRM by far. Salesforce serves a huge range of industries and clients from small businesses to very large organisations. Being a web-based system, Saleforce can be accessed from anywhere with an Internet connection.

InfusionSoft — Primarily meant for small to medium-size sales and marketing operations, InfusionSoft is meant to simplify every aspect of lifecycle marketing. It includes lead generation tools for capturing visitors, marketing automation and email to convert leads, full CRM functionality for contact management, and E-commerce tools. InfusionSoft is notable for their one-on-one personalised coaching to help small business owners start using the system quickly and effectively.

NetSuite CRM+ — Whereas InfusionSoft is meant for the sales and marketing side, NetSuite CRM+ is a complete CRM solution for small to mid-size organisations. It is one of the only CRM tools that shows a complete view of customer interactions. It emphasises integration with front- and back-office operations, delivering sales force automation, customer data management, eCommerce, and much more. There is an iPhone app for mobile functionality, and like the others it is a Software as a Service product.

Non-CRM Marketing Tools 

Not all marketing software is CRM. Here are a few tools worth considering that help with other areas of a marketing operation.

Sigma XL — Sigma XL is one of the best known of several statistical tools that are widely used for statistically-driven business improvement methodologies like Lean Six Sigma. These packages assume a knowledge of statistics and process improvement techniques, they are not really suitable for the uninitiated.

Marketo — perhaps the best known all-around marketing management packages, Marketo provides campaign and engagement tracking across many different channels as well as easy personalisation and overall marketing-department management features (such as budgeting and calendaring). The company advertises it as built “by marketers for marketers.”

HubSpot — Hubspot automates “inbound marketing,” which is to say marketing techniques that rely on attracting the interest of customers rather than interrupting them. For example, content marketing to drive opt-in signups would fall under HubSpot’s purview. The company offers a wide range of tools for social media, blogging, lead management, and analytics.

Yesware — Yesware is an email-only software package oriented to helping people close more deals by tracking the results of their email campaigns. It tracks email opens, provides analytics on an in-email basis, and helps marketers understand their user engagement better. It syncs with major CRM packages like Microsoft Dynamics, Salesforce, and Oracle CRM.

Alex Pejak is an economist currently working on a few projects in Australia. She is interested in topics related to market research and project management.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Customer Management – Definition, Elements, Process and Best Softwares
  2. What is CRM? 3 Types of Customer Relationship Management
  3. Marketing Tools
  4. Customer Database – Meaning, Examples, Benefits and Softwares
  5. Benefits of CRM and how CRM can boost business
  6. B2B Marketing Definition – Meaning, Importance and Strategies
  7. What is Push Strategy? Best 21 Ways to Execute It
  8. 10 Ways to Build Great Customer Relationships Explained
  9. Warehouse Management System (WMS) – Types, Features, Advantages
  10. What is Lead Management? Meaning and 9 Steps

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Comfort Letter – Definition, Types, Template and Examples
  • Delta Model – Definition, Importance and Case Study
  • Channel Strategy – Definition, Creation and Types
  • Hedonic Pricing – Advantages and Disadvantages
  • Commercial Bank – Importance, Functions and Examples
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved