The need for market segmentation arises from the fact that you cannot walk blind in this world. If this world was a place where people…
SWOT analysis of Mercedes
Strengths in the SWOT analysis of Mercedes High TOMA: Mercedes is a well established brand & is part of the “German Big 3” luxury automakers,…
Six reasons for Market segmentation
In general, customers are willing to pay a premium for a product that meets their needs more specifically than does a competing product. Thus marketers…
Market Segmentation
Market segmentation is the identification of the portions of the market that are different from one another. Market Segmentation allows the firm to better satisfy…
Brand recall explained with examples
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you…
Horizontal integration – Definition, Examples, Advantages
Definition Horizontal integration happens when two or more companies producing the same or similar goods or providing the same/similar services merge together to produce a…
Marketing mix of Amul Butter
Amul is an Indian co-operative company that deals in dairy products like milk, butter, cheese, curds etc. Dr. Verghese Kurien formed this company in the…
How Businesses Are Using Analytics & Software to Serve Customers Better?
In today’s world, true power lies in true data. With a majority of human activity being done on the internet through electronic devices, collection of…
Blue Ocean strategy – Creating a niche of your own
The Blue Ocean Strategy represents a theory concerning the business strategy created by two professors namely W. Chan Kim and Renee Mauborgne. The theory is…
Suggestions to Industrial Marketers – Tips for Industrial marketers
Industrial marketing comprises of marketing of goods and services to another business. It is just like Business to business marketing. Industrial goods are manufactured so…
Customer complaints & how to handle them
Typical customer complaints will involve the customer calling the company and telling you about a product or service which is not performing as per expected…
8 lessons from McDonald’s on marketing & business management
If you are a franchise owner, or if you are running a small business, then you will always be thinking of expanding your business. God…
Vertical integration – Definition, Types and Examples
Definition Vertical integration is a process which is undertaken by the company to improve its control over the supply chain and give a better managed, more…
How digital marketing is increasing buying power of consumers?
Digital Marketing is often misunderstood as marketing done through any kind of electronic media. This is not completely true. Though digital marketing is done through…
SWOT analysis of Big Bazaar
The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities and threats for one of the major retailers of India – Big bazaar. Strengths…
