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Need for Market Segmentation.

December 30, 2017 By Hitesh Bhasin Tagged With: Marketing

Market segmentation

The need for market segmentation arises from the fact that you cannot walk blind in this world. If this world was a place where people…

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SWOT analysis of Mercedes

February 1, 2019 By Hitesh Bhasin Tagged With: SWOT

SWOT analysis of Mercedes

Strengths in the SWOT analysis of Mercedes High TOMA: Mercedes is a well established brand & is part of the “German Big 3” luxury automakers,…

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Six reasons for Market segmentation

May 22, 2018 By Hitesh Bhasin Tagged With: Marketing

Reasons for market segmentation

In general, customers are willing to pay a premium for a product that meets their needs more specifically than does a competing product. Thus marketers…

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Market Segmentation

May 21, 2018 By Hitesh Bhasin Tagged With: Marketing

Market segmentation

Market segmentation is the identification of the portions of the market that are different from one another. Market Segmentation allows the firm to better satisfy…

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Brand recall explained with examples

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand recall

Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you…

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Horizontal integration – Definition, Examples, Advantages

May 10, 2020 By Hitesh Bhasin Tagged With: Business

Horizontal integration -2

Definition Horizontal integration happens when two or more companies producing the same or similar goods or providing the same/similar services merge together to produce a…

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Marketing mix of Amul Butter

March 9, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Marketing mix of Amul Butter

Amul is an Indian co-operative company that deals in dairy products like milk, butter, cheese, curds etc. Dr. Verghese Kurien formed this company in the…

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How Businesses Are Using Analytics & Software to Serve Customers Better?

September 3, 2018 By Hitesh Bhasin Tagged With: News

Analytics and software - 1

In today’s world, true power lies in true data. With a majority of human activity being done on the internet through electronic devices, collection of…

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Blue Ocean strategy – Creating a niche of your own

May 2, 2018 By Hitesh Bhasin Tagged With: Strategy

Blue ocean strategy

The Blue Ocean Strategy represents a theory concerning the business strategy created by two professors namely W. Chan Kim and Renee Mauborgne. The theory is…

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Suggestions to Industrial Marketers – Tips for Industrial marketers

December 30, 2017 By Hitesh Bhasin Tagged With: Marketing

Industrial marketers

Industrial marketing comprises of marketing of goods and services to another business. It is just like Business to business marketing. Industrial goods are manufactured so…

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Customer complaints & how to handle them

May 4, 2018 By Hitesh Bhasin Tagged With: Marketing

Angry customers and how to handle them

Typical customer complaints will involve the customer calling the company and telling you about a product or service which is not performing as per expected…

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8 lessons from McDonald’s on marketing & business management

March 12, 2018 By Hitesh Bhasin Tagged With: Business

Ronald McDonald

If you are a franchise owner, or if you are running a small business, then you will always be thinking of expanding your business. God…

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Vertical integration – Definition, Types and Examples

January 15, 2021 By Hitesh Bhasin Tagged With: Management

Vertical integration

Definition Vertical integration is a process which is undertaken by the company to improve its control over the supply chain and give a better managed, more…

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How digital marketing is increasing buying power of consumers?

April 20, 2020 By Hitesh Bhasin Tagged With: Digital Marketing

Digital Marketing - 2

Digital Marketing is often misunderstood as marketing done through any kind of electronic media. This is not completely true. Though digital marketing is done through…

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SWOT analysis of Big Bazaar

February 1, 2019 By Hitesh Bhasin Tagged With: SWOT

SWOT analysis of Big Bazaar

The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities and threats for one of the major retailers of India – Big bazaar. Strengths…

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