Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
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Communication Tools
As we all know, marketing communication is a complex process which makes use of numerous communication tools integrated together. Simply put, these tools are a…
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Marketing mix of Walt Disney – Walt disney marketing
Walt Disney has touched the heart of many kids and adults. Its theme parks, movies as well as merchandise make us revisit our golden days…
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