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How market segmentation influences decision making

September 6, 2018 By Hitesh Bhasin Tagged With: Marketing management articles

market segmentation - 2

Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
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Communication Tools

June 19, 2019 By Hitesh Bhasin Tagged With: Advertising articles

Communication tools

As we all know, marketing communication is a complex process which makes use of numerous communication tools integrated together. Simply put, these tools are a…
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Marketing mix of Walt Disney – Walt disney marketing

December 25, 2018 By Hitesh Bhasin Tagged With: Marketing mix articles

Marketing mix of walt disney

Walt Disney has touched the heart of many kids and adults. Its theme parks, movies as well as merchandise make us revisit our golden days…
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