India is a country located in the Asian continent and is renowned for being the world’s largest democracy, its diverse terrain and rich history. Besides…
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What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
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Primary market research for your business or brand product
In the market research process, secondary market research is the first step which is then followed by Primary market research. What is Primary marketing research?…
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Marketing Abilities
One of the most important aspects which a marketer needs to analyse about himself is his marketing abilities. What kind of abilities does he has…
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Top 6 FMCG rivals of all time
FMCG is an industry where the competition goes on for years. There are so many tactics to fight competition in FMCG, that the companies do…
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Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
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Product Differentiation
As discussed in a previous article, a product is made up of three levels. The Core product, the actual product and the augmented product. Product…
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Marketing strategy of Amul
The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company…
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Customer oriented marketing
Many companies nowadays tend to focus more on earnings and get more profits so as to conquer the largest market share. However, one important thing…
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Marketing mix of Toyota Innova
The marketing mix of Toyota Innova discusses the product marketing mix of the curved designed car – Innova from the house of Toyota. The 4p’s…
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How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
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Communication Tools
As we all know, marketing communication is a complex process which makes use of numerous communication tools integrated together. Simply put, these tools are a…
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Marketing mix of Walt Disney – Walt disney marketing
Walt Disney has touched the heart of many kids and adults. Its theme parks, movies as well as merchandise make us revisit our golden days…
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