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Internal marketing
Internal marketing is the need of the hour. With customers becoming very choosy for the type of products that they buy, customer experience with the…
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Seven characteristics of services
There are several characteristics of services which differentiate a service from a product. These are Perishability, Heterogeneity, Intangibility and ownership. However, besides these four typical…
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People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
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Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
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Leveraging the power of specialty products
Each and every marketer out there wants a product which the customer demands himself. The best product for a start up company can be one…
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What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
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What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
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Marketing mix of Samsung – 4P of Samsung
Samsung has a vast product portfolio and its presence is in several different product categories. The brand image driver for Samsung are the Samsung Smartphone’s…
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Holistic marketing concept
Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the…
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Mass Market – Definition of Mass market and explanation
Definition of Mass Market As the name suggests, mass market is a general public market consisting of consumers belonging to various age groups, lifestyles and…
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SWOT of Walt Disney
One of the most magical companies in the world is Walt Disney. The word magic and Disney is almost synonymous. Disneyland, Walt Disney and their…
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3 c’s of internal customer care
Internal customers are one of the most important stake holders within a company. An internal customer can be an employee, a supplier, a contract manufacturer,…
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What is Marketing Myopia? Definition, Examples Implications
Marketing Myopia was first coined by Theodore Levitt, editor of the journal Harvard Business Review, and it refers to the often myopic view that a…
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Needs wants and demands
Needs wants and demands are a part of basic marketing principles. Though they are 3 simple worlds, they hold a very complex meaning behind them…
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