Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
What are Specialty Products? A Complete How-To Guide
Specialty Products are the cream of the crop of consumer goods. Whether it’s a rare vintage wine or an exotic spice, or a luxury watch,…
What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Samsung Marketing Mix – 4P of Samsung
The Samsung marketing mix has been at the forefront in making the high-quality brand worthy of gaining the attention of global audiences, capturing a good…
Holistic Marketing Concept
The concept of holistic marketing involves bringing together all the marketing channels and departments within a company to create a seamless and cohesive customer experience…
Mass Market – Definition of Mass market and explanation
The mass market is a term that is used to describe a large-scale market with plenty of end consumers. Mass markets can be found in…
SWOT Analysis of Walt Disney 2023
The Walt Disney is a prominent entertainment and media conglomerate worldwide that boasts a diverse portfolio of franchises, brands, and other businesses spanning film, television,…
3 c’s of internal customer care
Internal customers are one of the most important stake holders within a company. An internal customer can be an employee, a supplier, a contract manufacturer,…
What is Marketing Myopia? Definition, Examples, and How to Avoid It
Marketing Myopia is a business approach that focuses on the product rather than the customer needs it satisfies. It’s a short-sighted and inward-looking approach to…
What are Needs, wants and demands in Marketing?
Marketing serves customers and each customer has different needs, wants and demands for themselves. It is the task of the marketer to differentiate them. To…
Marketing Mix of Sula Wines
India is a country located in the Asian continent and is renowned for being the world’s largest democracy, its diverse terrain and rich history. Besides…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
