Adidas is a German multinational corporation that specialises in the design and manufacture of sportswear. The name Adidas is an abbreviation of the name of…
SWOT Analysis of Android – Android SWOT Analysis
Strengths in the SWOT analysis of Android Android is backed up by Google in collaboration with Open Handset Alliance. The brand equity of Google adds more…
What is Content Marketing? Definition, Types & Latest Trends in 2023
Content marketing has long been hailed as one of the most powerful marketing strategies. And guess what? It’s not going anywhere in 2023! In fact,…
Maintaining the balance between price and quality
The balance between price and quality and the psychological decision making behind it has always been a challenge for marketers. This is because one of…
Marketing Mix of Kwality Walls
Kwality Walls is one of the main producers of frozen desserts. The Indian company ‘Kwality’ was established in the year 1956. It has the distinction…
What is PESTLE analysis? Excellent Business Analysis Tool
A framework for evaluating political, economic, social, technological, environmental, and legal factors! What is PESTLE Analysis? PESTLE is an acronym that represents Political, Economic, Social,…
SWOT Analysis of Harley Davidson
Strengths in the SWOT analysis of Harley Davidson Cult Brand: Harley Davidson has transformed itself as a cult brand & positioned itself in niche segment…
Beginners guide to Market Segmentation
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting…
Step by step Market research process
In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand,…
Maggi Swot Analysis – SWOT of Maggi
From the house of Nestle, Maggi is one of the most known brands and the clear leader in the packaged food segment. The tagline “2…
Positioning By Use or Application
Positioning of a product can also be done on the basis of its Use or Application. A washing machine was developed for residential use but…
Price Quality approach of Positioning
The price quality approach of positioning uses the relation between price and quality such that it optimally prices a product according to the quality of…
SWOT Analysis of Samsung 2023
One of the leading electronics companies in the world, Samsung is a multinational conglomerate with headquarters in South Korea. Since its founding in 1938 by…
How to get a job after MBA?
One of the prime questions which is asked by all MBA graduates is how to get a job after MBA? The answer is not simple. Because…
Job responsibilities of sales manager
In a previous article, we wrote about the role of sales executives. The sales executives are the driving force for a company. But the sales…
