Demographic segmentation is the identification of a specific audience segment for a brand or organization based on factors such as age, gender, marital status, family…
Marketing Mix of Canon and 4Ps (Updated 2023)
The Marketing mix of Canon analyses the 4Ps of Canon’s marketing strategy, which includes the Product, Price, Place, and Promotion of Canon. The brand name…
8 steps to create a strong sales pipeline
Sales is a continuous process and the timelines are such, that you are needed to prospect and close customers again and again. The sales process…
What role does Sales resistance play?
Prospects show sales resistance by pointing out real or imagined obstacles, and by voicing objections, sincere or insincere. In analyzing sales resistance, the salesperson need…
Marketing Information System – Types, Tips and Examples
Definition: Marketing Information System is a process of regularly and systematically collecting, analyzing, interpreting, storing, and distributing market information from both internal and external sources….
Marketing mix of Ikea and 4Ps (Updated 2023)
The Marketing mix of IKEA analyses the 4Ps of IKEA, including the Product, Price, Place, and Promotions. The IKEA marketing mix (7Ps) framework has been…
SWOT Analysis of Taco Bell – Taco Bell SWOT
Taco Bell, the American fast food chain which serves Mexican food is the latest international fast food chain to enter India. It’s been operating an…
Ethnographic Research
Ethnographic research is a method of studying people from their points of view and in their real-life environment or social setting. By studying how people…
4 major challenges for Marketing managers of 21st Century
Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles…
4 types of Market research Companies
Market research is a complicated process which involves 6 different steps to be conducted for each market research process that is carried out. There are…
20 Benefits of CRM Systems
Different benefits of CRM can be seen across any industry. It enables businesses to create better customer relationships, drive sales, and improve efficiency. CRM helps…
Qualities of highly effective salesperson
What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing…
Penetration pricing explained with examples and case study
Penetration pricing strategy is generally used by late comers in the market. This pricing is typically used when the market is saturated or there are…
Marketing Mix of Philips and 4Ps (Updated 2023)
The Marketing mix of Philips analyses the 4Ps of Philips, including the Product, Price, Place, and Promotions. Philips is an international brand established in 1891…
International marketing – Scope and challenges
What is International Marketing? International marketing is the process of marketing goods or services to customers in more than one country. This process can be…