In recent times, and passage of a few years, a particular name has become synonym to furniture and home furnishing industry. It is none other than Swedish furniture giant, Ikea. The popularity of
Chief marketing executives are responsible for setting promotional policies, but sales executives participate in their formulation. Their knowledge of the market and their control over personal selling activity make sales executives a key
Airtel has rebranded its logo to a white colored curvy model along with an orangish background. On top of it, the brand is using its media strength to advertise the change it has
Taco Bell, the American fast food chain which serves Mexican food is the latest international fast food chain to enter India. It’s been operating an outlet in Bangalore since more than a year
Ethnographic research is a most interesting form of research – one which supports innovation completely. This is because Ethnographic research can actually give you insights in your customers mindset and in your customers
Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles and different costs of advertising present in the
Market research is a complicated process which involves 6 different steps to be conducted for each market research process that is carried out. There are many market research companies which conduct research for
With today’s high competition, all your start up brand or product needs is to get a foot in the door. Which basically means that you want your customer to notice you. Once the
What qualities should an effective salesperson possess? It is difficult to list “success” qualification. Sales executives jobs cover a gamut of products, markets, and marketing channels, and there would seem to be few,
Penetration pricing strategy is generally used by late comers in the market. This pricing is typically used when the market is saturated or there are already many variants of the same product present
Philips is an international brand established in the year 1891 by the father son duo Fredrick and Gerard Philips. It is a Dutch company, which deals in Consumer lifestyle and Health care products.
The reason most companies use international marketing can be explained by looking into the following figures: About 90% of Coca Cola’s operating income and 73% of total revenue is generated outside United States.
The secret to a successful video ad is utilizing as many senses as possible. Sound is one of the most crucial senses that advertisers target. Not just the sound of a guy in
Brand – The word, the phenomenon which has revolutionised the behaviour of shoppers when they are all out in pursuit of finding THE perfect stuff in stores. Little do they worry of what
Many sales executives get promoted into their positions because of their previous performances as salespersons. In some companies, outstanding sales persons have in inside track when sales executives jobs are being filled. The