The GE McKinsey matrix is a product portfolio analysis matrix. When you have a complex product portfolio, then it is difficult for you to take decisions. This is because each product will have its own demands and requirements. But you yourself have limited resources in the company. Thus, what you as a business manager have
Founded in the year 1812, Citibank is owned by its parent company Citigroup. The multinational Citigroup has the distinction of being the largest holding company in the banking sector when talking of total assets. Citibank is a Public ltd Company dealing with finance and banking services. At present, it has become one of the leading
Mary Meeker’s Internet Trends reports are always sought after. They are god’s own words about the technology world, if the way people respond to it is anything to judge by. In addition to being partner to the venture capital firm Kleiner Perkins Caufield & Byers, and veteran Internet analysts in their own right, Mary Meeker
The product development strategy is used when introducing new products in the current market. There are several tactics which can be applied for the product development strategy. These tactics will help the company attract customers and convert them to becoming brand loyal. These tactics have to be worked out at the product level and hence
There have been companies which have failed because of improper planning and poor implementation. Imagine yourself walking blindly in a room which has nails kept on the floor haphazardly. You will be hurt badly. Similarly, launching a product or implementing a new strategy without proper planning is like walking blind in a dark room. You
Santoor, was launched by Wipro in 1986 and targeted the Indian woman’s age old beauty regime with the primary ingredients of sandalwood and turmeric. In the next two decades Santoor became the third largest selling popular soap in India and the most commercially successful natural soap brand with a market share of almost 9% of
Typically, market penetration strategy comes in the picture when you are marketing and selling products in a saturated and highly competitive market. Market penetration strategy is needed when you are looking at the product market expansion grid. Thus, the current market might already be saturated, or it may have high competition or your current product
In general, it is only the top management that makes a final decision regarding the implementation of a particular marketing strategy. However, in doing so, it might seek the opinion of the various departments in the organization. Now, whether or not to take this feedback into consideration is again entirely up to the top management.
The complete range of products present within a company is known as the product mix. In any multi brand organizations, there are numerous products present. None of the organizations wants to take the risk of being present in the market with a single product. If a company has only a single product, than it is understood that
When a company has many products and a diversified portfolio, it becomes difficult for the top management to manage the products individually. Hence strategic business units are formed in the organization. These strategic units may contain a single products or multiple products. Thus, a company like HUL may group its shampoos together in one strategic
The Marketing mix of Nestle discusses the 4P’s of one of the strongest FMCG companies of the world. The Nestle marketing mix shows Nestle has a strong product line which boosts its marketing mix. Below are the products, price, placement and promotions of Nestle. Products in the Marketing mix of Nestle There are 4 different
The Elections of 2014 have just gone by and we at Marketing91 are very happy that India’s new prime minister is Mr Narendra Modi. We hope that this will be a golden era of politics and that India will rise phenomenally in the next 5 years. However, during the elections there were many things that
Marketing encompasses a number of different activities such as product design, pricing, strategies, advertising and others. However these are just activities which have to be done in the process of marketing. There are also some crucial elements of marketing which are very necessary for the success of marketing and they form the backbone of marketing.
If there are a few names in the dotcom market which have made it to the top then Justdial is definitely one of them. However, Justdials presence is not only restricted to dotcoms. It is present in offline models too such as mobiles, sms’s and any other medium that they could capture to disseminate information.
The internet is becoming one of the chosen medium to spread information and for people to interact. Thus it is no surprise that marketers are striving hard to reach their target audience through the internet. But just like any other medium, the internet too can make or break the brand of a company, it can