Strengths in the SWOT analysis of HDFC HDFC bank is the second largest private banking sector in India having 2,201 branches and 7,110 ATM’s HDFC bank is located in 1,174 cities in India and has more than 800 locations to serve customers through Telephone banking The bank’s ATM card is compatible with all domestic and international
The Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry. This five forces framework tells us whether or not we should enter an industry, and also if we enter it, then what can be the challenges faced by us. The basis of the
Positioning by product class can be done if two products lie in the same product class. Thus by joint promotions, both of these products improve their positioning. Positioning by product class mainly uses sales promotion as it tool. Example – Get a toothbrush with a toothpaste free. Both of these products lie in the same
Amazon was one of the top online bookstores, which soon converted to the top online retailer across the world, and currently, even though it has a lot of competition, Amazon has a strong base of loyal customers who repeatedly buy from the online retailer. Here is the SWOT analysis of Amazon.
How would you like a low-cost showroom which is open 24/7 and generates good revenue for you? Websites are currently the “in” thing and anyone can get them designed. Of course there are various design requirements for a good marketing website. But there are ample resources on the Internet which will guide you for a good
The Voltas all weather AC ad is really good as it hits two birds with one stone – Humour and usefulness. With this ad, Voltas is able to show both – the potential of their air conditioners as well as a humourous twist which keeps the viewers hooked on. The sweet and bitter relation between
Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of a few miles. Thus many brands as well as products have started positioning by cultural symbols and cultural values to set them apart from the competition.
Positioning by product process can be explained by a simple question. Do you know at what price does human made paintings sell? Its sells at a premium value depending on the artist. The same paintings can be reproduced through machines, photoshop and a normal printer. The value however goes to the the creativity and the
One of the top telecommunication companies in India, Airtel has spread across far and wide in the last 2 decades of its existence. The company is known for its availability and its smart range of value added services. Here we present you the SWOT analysis of Airtel to understand the strengths, weaknesses, opportunities and threats
Nation Branding – Nation branding refers to branding of a country in terms of its reputation in the global scenario. Few of the practices involved in nation branding is constantly measuring the Nations growth in economic space, attracting tourism, exports, attracting talent pools, technology innovations, cultural heritage etc. The concept of measuring country’s global perception
One of the leading pizza chains across the world, Dominos is the top contender for the strongest Italian fast food chains. The brand has a close competitor in Pizza hut. However, it has long overtaken Pizza hut to become the most sold pizza brand in the market. But compared to indirect competitors like McDonalds
One of the tastiest fast food chains across the country, KFC or Kentucky fried chicken has come out with products and a marketing mix which is hard to be beaten except for the likes of Mcdonalds. Known to be the biggest rival of Microsoft, KFC is rising in leaps and bounds. The marketing mix of
Whenever a customer enters your showroom or your website, he has customer several expectations from your business, even though he might be walking in for the first time. It might be a restaurant, a service centre, or a garage, whatever business you are in, you have to match customer expectations. The customer has these expectations
One of the most classy cars across the world, known for its quality and design is BMW. The brand is known to be adaptable and has cars which are in the ultra premium segment as well as cars which are pretty much affordable as far as luxury cars go. Here is the SWOT analysis of
If I ask you which is the top toothpaste brand in the world, you will not need to search around your brain so much. Because, in most brains, the top of the mind brand for toothpaste is Colgate. However, this brand is not only for oral hygiene but it has a range of products for personal