The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company is looking to increase the sale of its products either by expanding product range or entering new markets. Thus, there are various strategies that the company can develop when it
The iPad has been designed, produced and marketed by the international company Apple Inc. The company deals with tablet computers and it was the first company to launch the iPads, which was a fantastic innovation by Apple and catapulted the company into instantaneous fame. As on date, more than 200 million units of iPads have
Every organisation has its mission and vision statements. These statements serve different purposes in every organisation because they provide guidance and definition in regards to the manner in which businesses and operations are carried out in the particular organisations. Thus they are all important in as far as organisational management and growth is concerned. However,
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true. The company which has the maximum customer satisfaction also has the best chances for growth. This is because if you measure your own customer satisfaction it can help you optimally change your
The price elasticity of demand is a notion closely related to the notion of Giffen Good (by Robert Giffen) which first appeared in Alfred Marshall’s book, Principles of Economics. Price elasticity of demand measures how much the quantity demanded will change if the price changes. Most often we hear that price is a major factor which
FedEx is an American corporation that provides delivery services of couriers. This Public Ltd Company has its network in all the major cities of the globe. Founded in the year 1973 by the name Federal Express, the company came to be known as Fedex by 1998 onwards. the company has its headquarters in Memphis, United
How many times have you received invitations to attend different kinds of charities or exhibitions? And when you go to these exhibitions or charities, you find yourself getting involved in them, even when you didn’t want to? This behavior is not a normal customer behavior. Instead its a sales as well as marketing tactic to
A customer nowadays has a lot of options in front of him where products and brands are concerned. What helps the customer decide on a final product, is the value which he derives from that particular product. A customer might be looking for a television or he might be looking to travel abroad. In both
ICICI Bank is an Indian, Public ltd Company dealing with finance and banking services. In India, this multinational bank boasts of being the second largest in relation to market capitalization and its assets. This banking institution was founded in the year 1994. The bank’s present chairperson is Mr. K.V.Kamath and Ms. Chanda Kochhar is the
The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price. However, the second most important factor in the marketing mix after product is the type of pricing being used. This is because the type of pricing can alter the distribution and the promotion mix as
Amul is known for its witty and humourous outdoor media campaigns. The elections of 2014 presented several opportunities in which Amul got to show its wit again. Here are 7 political outdoor ads of 2014 from the house of Amul.
Theoretically we always knew that customer service is very important for a brand. However the same has been proved statistically that it is very much possible for a customer to shift brand loyalty when getting better customer service from competitor brand.
When you wish to buy something, be it a mobile, laptop, trendy apparel or even a book, what’s the first thing you do? Well, a few years back the answer could have been simply “Going to the relevant product retail store, and picking one”. However, in the modern digital era, the answer would be a
Each and every business has its pros and cons. Retail is one such business where your pros are more than cons. The world has shifted from wholesaling to retail in the past decade. We have seen the likes of Wal-Mart and hypercity come up. In India it has been big bazaar and pantaloons as well as
Defensive marketing strategy began to be used in the late 1990”s, and has been considered as a better alternative to offensive marketing, based on the traditional saying that precaution is better than cure. Speaking about defensive marketing sounds like a war strategy, and it is not far from the truth. Every time a new product