If the sales of a firms new product is high because of decreasing sales of its existing and established product then we can say that cannibalization has occurred. In brief we can say that the firm is actually eating away its own market.
The product life cycle is an excellent tool which can be used by Business managers, strategists and marketing managers to come up with product strategies. Such product strategies look at the various stages the product is in the life cycle and then come up with the appropriate strategies. I initially recommend you to read the
If used properly, market research can help you add more profits and increase the bottom line of your company. Here is one of the most common — but avoidable — problems in business. Management or the business owner comes up with the idea of introducing something new. Since they feel they know the market fairly
The Marketing mix of Colors discusses the 7P’s of the service marketing mix. Colors is the leading General entertainment channel and is one of the biggest in the television industry. 1) PRODUCT in the Marketing Mix of Colors Differentiated content, coupled with disruptive scheduling and peppered with some of the biggest blockbuster Hindi movies, helped them
Kurkure is a tasty snack that means crunchy. Kurkure is made up of tasty corn puffs with added flavors that are packaged and distributed in the market under the brand name Kurkure. In the year 1999, this Indian brand was launched under the ownership of PepsiCo. Kurkure has been presented as a fun snack that
There are brands which have been known to be far ahead of any competition in their sector. But at the same time, there are also some brands which have been rivals since years. This article lists out some of these marketing rivals. Be kind enough to notify us of any further marketing rivals which you
Amazon is one of the world’s biggest online retailers, selling a vast array of goods such as books, music, games, clothes and movies. As of 2013, Amazon employs 117, 300 members of staff, and has a global net revenue of 74.45 billion US dollars. Since its conception in 1995, Amazon has outgrown several competitors in
Brand building is not an easy task because it involves co ordination and performance on so many levels. The customer only calls a normal product a brand when the company is advertising regularly, it has a fantastic product and the performance over time has been superb. On top of it, if the advertising and marketing
Whenever you want to enter a new market, you will have to do market analysis. Not only that, whenever you want to introduce a new product in the market, you will be doing market analysis. Market analysis helps you define the current situation of the market. Further to market analysis, industry analysis and finally SWOT
How will you define a product? Or another question asked is What is a product? One can say a product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. How an organization views
In a post previous to this i have spoken of the importance of Database marketing. You can click on the link mentioned previously to read it. This article mainly talks about how Databases / MIS can be used to make a marketing decision.
Vodafone is one of the world’s greatest telecommunication brands and this article discusses the Marketing mix of Vodafone. The company employs over 65,000 staff worldwide and enjoys a generous customer base of 130 million. The business is in operation in 31 countries worldwide. Despite the competition from similar companies, Vodafone, in India is growing tremendously
Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take the brand equity of the company to new heights through sequential steps which add value to the brand and ultimately position the
Where products are tangible in nature and easily differentiated on the basis of features, form, performance and quality, service differentiation is quite challenging and needs out of the box thinking. A common question is “How can you differentiate your services” and the answer lies in this article. Services may be offered individually to the customer
Competition is omnipresent. Take any business or industry and you will find competition in it. Start a completely new product which is innovative, and you will find competition catching up either by lessening the price or bringing a similar “me too” product in the market. However, competition is always good for business and you can