The term market architecture is defined as a map which includes the various types of submarkets and how each of these individual submarkets is linked…
What is Market Attractiveness? Importance, Examples and Factors
The term market attractiveness is used to refer to the various opportunities that are offered to any firm or any organization by the market, by…
What is Neuromarketing? 15 Examples to Keep an Eye Out for in 2023
Neuromarketing is a revolutionary approach to understanding consumer behavior, utilizing the latest medical technologies to measure and analyze responses in the brain. Through this groundbreaking…
What Is Market Activity? Advantages Of Marketing Activities
The term market activity is used to refer to those particular types of actions which are performed with the primary objective being increasing the sales…
What Is Market Allocation? Benefits Of Market Allocation
The term ‘market allocation’ is used to refer to a type of horizontal trade agreement in which different competitors agree on one single term which…
What is Fair Competition? Definition & Examples
Fair competition is a type of competition that occurs in an open and free market in which there is equitable competition between rival companies on…
10 Types Of Sales Most Commonly Used For Selling
A sales job is most common and one of the most lucrative jobs pursued by almost every person. The basic concept behind this is that…
Types Of Research
Different types of research let marketers, researchers, and businesses gather data and associated information from all involved parties. This helps them find solutions, answer questions,…
Top 14 Kitchen appliance brands in the world
The top kitchen appliances vary from type to type. They vary with degrees of cooking and cooling power. Most of the top kitchen appliance brand…
Top 13 Mattress Brands in the World Based on Market Coverage
Mattresses are important for good sleep. When selecting the mattress, it was essential to consider the brand. Many new brands get introduced very often and…
What is Buyer’s Journey? Definition, Stages, and Examples
The Buyer’s Journey is a term used to describe the cycle of events that customers go through when they are considering making a purchase. The…
Who Are Early Adopters? Importance and Strategies to Influence them
Early adopters are those customers who consider buying the products or services when it is launched by a business entity during the initial period of…
What is a Brand Promise? Examples of an effective brand promise
The brand promise is the unique, enticing, captivating, and enduring idea behind the purpose of the brand’s existence which customers can expect from the brand…
Customer Journey Mapping – Overview, Utility and Tools with Examples
The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….