In recent times, the E commerce segment has not just grown, but has even given tough competition to organised retail. The last 2 decades has seen a phenomenal rise in E commerce sector. The
The selling tactics followed by salesperson affect the ease of closing a sale. Low pressure sales are closed more easily than are high pressure ones. On low pressure sales, prospects feel that they are
A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told you is that you have to teach students!!
There is a very generic approach which can be used to decide which market segment you want to target. These approaches are – Mass Marketing, Differentiated marketing and niche marketing. The approaches are shown
There are three types of economic systems capitalist, socialist, and mixed. This classification is based on the dominant method of resource allocation market allocation, command or central plan allocation, and mixed allocation, respectively.
One of the first principles of Marketing management is segmentation targeting and positioning also known as STP. However, all the three concepts are so parallel to each other that marketers may not understand importance
Marketing research is almost mandatory for any firm to move forward because of the changing dynamics of the business environment. In fact, many firms are carrying out market research unconsciously, while collecting and analysing
The importance of planning cannot be over emphasized for an organization or even for an individual. From the start of a small business, to managing a large business, from starting your own career,
Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant entry barriers for any new player as such.
Promotions in marketing is generally the fourth and final P of the marketing mix. This is because before promotions, the product, price and place (distribution) should be ready. Promotions in marketing generally use integrated
Before conducting a market research, your research objectives needs to be defined. Research objectives quite simply answer a simple question – Why are you conducting this market research? Off course, that question does
The only way to know that a customer is dissatisfied with your service is when the customer contacts the company about their dissatisfaction, or when the company contacts the customer through service executives.
Sometimes, businesses falls out of favor over time. It’s just part of being in the marketplace. The changing of the tides, however, doesn’t have to be a death sentence for a business. Whether
India is an economy which has gone through several changes post liberalization. This has opened up gates for various foreign entities to enter our market and grab a share of the pie while
How can companies make their marketing more efficient? Modern marketing software allows firms to automate everything from lead management to social media to inbound marketing and analytics. Perhaps the best-known type of marketing
Imagine you are an organization trying to go global or expand. You have carefully planned how your business will enter the new market, have developed the right product or service, and believe you