Bingo! is a brand started by ITC in 2007 which is mainly providing potato chips to the market. Bingo is coming into a strongly competitive market, but a market which has a huge consumption and brand preference is dropping. Here is the SWOT analysis of Bingo Strengths in the SWOT analysis of Bingo 1) Unique
Several market research questionnaires over the years ask some basic question about a brand / product. These questions may be like “if xyz brand was a person, who would you compare him with”, “if xyz brand was a person, what would its age be”, “is XYZ brand aggressive, warm, humble” etc Thus these questions compare
As all marketing gurus know, retaining a customer is much more cost effective than acquiring a new customer. Furthermore, maintaining good relations with your existing customers and getting a good life time value out of any existing customer is the key to a long term successful business. Banks like HDFC, ICICI and Axis are regularly
Segmentation, targeting, positioning in the Marketing strategy of Amazon E-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Amazon’s segmentation is based on actual purchase behaviour: not what people might have expressed interest in, but what they actually did. Amazon’s micro-level segmentation targets each customer individually, allowing the company to convert visitors
Honda is a company loved since ages for the excellent machines that it has given us. Honda is a smart player in the market and is always known to be one step ahead of the market and hence the company has rarely suffered in its decades long tenure. Here is the SWOT analysis of Honda
There are different types of products and they too act as a family tree and have their branches and are classified under different sections on the basis of their features. Different types of products are: 1) The differentiated product The differentiated product enjoys a distinction from other similar products/brands in the market. The differential claimed may
Product sampling methods generally involves products being given away as freebies to customers to attract the customer and build trust on the product. There are various kinds of product sampling. Dry sampling as well as Wet sampling are basically methods which invite a customer to test the product. Dry sampling mainly addresses the mass market
Bharti Airtel Limited (Bharti Airtel) is one of India’s most popular providers of integrated telecommunication services and is based in India and headquartered in New Delhi. Basically, the company is tasked with the work of operating telecommunication services in the larger Indian subcontinent. The company’s business services include mobile services, enterprise services and Telemedia services.
Psychological pricing is mainly used by retailers who can take advantage of this strategy, which is based on the idea that certain prices have a psychological impact on the customer. Basically, this strategy relies on the customer’s emotional response in order to encourage sales.
Characteristics of a Good Brand Name – A good brand name should possess as many of the following characteristics as possible 1) It should be distinctive: The market is filled with over-worked names and over-used symbols. A unique and distinctive symbol is not only easy to remember but also a distinguishing feature. “Northstar” shoes have a distinct
New product development is a task taken by the company to introduce newer products in the market. Regularly there will arise a need in the business for new product development. Your existing products may be technologically outdated, you have different segments to target or you want to cannibalize an existing product. In such cases, New
Apple recently launched the Apple Iphone 6 and at the same time it launched its Iwatch. Now, i strongly think that it is a wrong move by Apple to launch the Apple Iwatch. Why do i think so? Read on. To understand the affect of the launch of Apple Iwatch, first we need to understand the core
We see a lot of products being brought into the market day in and day out. Some companies which have thrived in the market due to innovative product development are Google, Apple, Samsung, LG and many more such consumer durable, online and FMCG companies. However, new product development is not an easy ball game. There
Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles across India & is India’s largest integrated telecom service provider. Segmentation, targeting, positioning in the Marketing strategy of Airtel Airtel uses mix of segmentation strategies to segment its offerings like basic
The SWOT of Colors discusses the internal analysis for one of the leading General entertainment channel in India – Colors. Colors has several aces up its sleeves. Let us discuss the SWOT analysis of Colors. 1) STRENGTHS Channel is not cluttered in terms of content of the shows and the TG. They know who their