Out of the many tasks given to the marketing department, one of them involves improving product quality. This is a job more precisely for the product manager. As improving the quality of the
If modern times are to be taken into consideration, Computers have been such a particular invention, which has not just affected millions of individuals, but has gone far and became an inseparable part of
There are several ways strategy formulation can be done for a company. However some methods are better than the others. Here are 10 steps which guide you in deciding the strategy of your company.
In one of the editions of “Time” magazine from July 2014, Charlotte Alter has presented a list of new smart gadgets which are supposed to facilitate day to day life and make our
Lenovo is one of the most popular computer and peripheral manufacturing units of the world, which has risen manifold in size in the recent years and has been growing ever since. Lenovo was
Segmentation is used mainly to target a certain group from within a population. Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment.
In committee sales organization the committee is never the sole basis for organizing a sales department. It is a method organizing the executive group for planning and policy formulation while leaving actual operations,
When you price a product as per the competition, then it is known as competitive pricing. An important criteria in customer purchasing behavior is price. Companies generally set the prices by taking into
The benefit of advanced, modern technology arises in terms of its overall application to improving how companies do business. In order to sustain a healthy business, leveraging technology should be done in terms
One of the topmost luxury automobile manufacturers in the world, Audi is as much known for its car as for its sophisticated luxury. Audi is a completely owned group of Volkswagen and has
AIO or Activities interests opinions is one of the methods to carry out psychographic segmentation. AIO is mainly used to define an individuals psychographic profile. It tells a marketer of what a consumer
There are various ways to define total customer satisfaction. However, the underlining fact is very clear – You need to try to make your customer as happy as possible with the brand. I
Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible in nature and therefore give an idea of
In some previous articles we were talking about horizontal and vertical integration, penetration pricing, product placement and so on. These are just a few examples of strategies that a company can use to
Some sales departments use Functional sales organization. This type, derived from the management theory developed by Frederick W. Taylor, is based upon the premise that each individual in an organization, executive and employee, should
The name McDonald itself brings water to my mouth because of their very very tasty food menu and especially because of their hallmark burgers. Kids as well as adults from around the world