Have you observed the vegetable vendor doing brisk business in the evening? He continues to interact with the customers while he is taking orders from others on cell-phone. The cell phone gives him a hands free approach and he can attend to more customer by taking orders on it, for home delivery. His business has
DIFFERENCE BETWEEN SELLING AND MARKETING In general we use ‘marketing’ and ‘selling’ as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the differences between Marketing vs Selling for a successful marketing manager. Selling has a product focus and mostly producer driven. It is the action part of
The societal marketing concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare. Some have questioned whether the marketing concept is an appropriate philosophy in an age of environmental deterioration, resource shortages, explosive population growth, world hunger and poverty,
During WWII world industry geared up for accelerated wartime production. When the war was over this stimulated industrial machine turned to producing consumer products. By the mid 50’s supply was starting to out-pace demand in many industries. Businesses had to concentrate on ways of selling their products. Numerous sales techniques such as closing, probing, and
When the production concept was found, a production oriented business dominated the market. This was from the beginning of Capitalism to the mid 1950’s. During the era of the Production concept, Business concerned itself primarily with production, manufacturing, and efficiency issues. The reason that Production was given major importance was because of “Says Law” which stated
Strengths in the SWOT analysis of Pantaloons ” Pioneer in the industry, largest market share and capitalization. ” Reputation for value for money(Competitive pricing), convenience and a wide range of products all in one store ” Presence in major cities ” Highly Strategic human resource management and development. It invests time and money in training people, and retaining them.
Strengths in the SWOT analysis of Parachute Premium edible grade coconut oil Market leader in its category, has a huge loyalty in the urban & rural sections of India Synonymous with pure coconut oil & is positioned on the platform of purity Brand has sought to remain relevant and differentiated through a slew of initiatives
Demand forecasting is an essential activity in sales and marketing. The demand forecasting has to be done so that the company does not store huge inventories and at the same time, does not under utilise its operation setup. By taking into considerations the various types of demand in the market, the firm can thereby have
Sprite is a brand which has become famous over the years and has been well received in the market. Sprite in itself is a lime flavored, non caffeinated drink, which was brought in the market to take on the likes of 7 Up. Here is the SWOT analysis of Sprite.
Godrej Consumer Products limited (GCPL) is one of the leading FMCG companies in India. It offers products in soap, toiletries, cosmetics, household care, hair care and fabric care categories. GCPL operates in more than 60 countries in Asia, Africa, Europe, Middle East and Latin America. GCPL has been recording strong growth in revenues (8.9% in
Behavioral Decision Theory (BDT) was first introduced by an American Psychologist, Mr. Edwards in the year 1954. It was pretty simple theory and was mostly dependent on consumer research and buying behavior. The theory soon became pretty prominent in the marketing field and is still followed by many numerous organizations around the world. Why Is
The concept of Internal branding is all about believing in yourself. If the employees of a company are cynical about it’s product or do not have confidence on the organization itself, then it is very difficult to convince the buyers to purchase the products. Skepticism should be dealt with as fast as possible as it
Ariel is a laundry detergent product under the flagship of its parent company “Procter & Gamble”. This international brand has spread its base in different parts of the world with its regularly updating products. Some of the companies to provide it a stiff competition are as follows
Sony Ericsson has been changed to Sony Xperia since 2012 and hence this SWOT is not valid anymore. Do check the SWOT analysis of Sony Xperia. This is a SWOT of the leading mobile and phone manufacturing company sony ericsson. Sony Ericsson is a company which is rival to Nokia and has excellent phones on
Sustainable competitive advantage can be best explained with a simple example. Imagine that you are one of the best in your class. You are smart, knowledgeable and pleasing in nature. Thus you are a top grader and are liked by everyone. That’s your competitive advantage. Now imagine you are promoted to the next class or you