One of the prime questions which is asked by all MBA graduates is how to get a job after MBA? The answer is not simple. Because the answer solely depends on one factor. What are your expectations after MBA? Many students have a false notion that they want to start big and that they will get on top of the business chain soon. However, you should know that to get on top of the … [Read more...] about How to get a job after MBA?
When it comes to low cost advertising for small businesses, the effectiveness of online and mobile advertising appears to have become more effective than more traditional methods. The traditional way to advertise a small business is through the use of newspaper advertisements, flyers, radio advertisements, and the yellow pages. Now that it is possible to advertise through the … [Read more...] about A Comparison of Traditional, Online, and Mobile advertising
In a previous article, we wrote about the role of sales executives. The sales executives are the driving force for a company. But the sales manager is the battle commander who can make the strategy so that the driving force actually succeeds. If it was a game of chess, then the sales manager is the player who has to ensure that he wins. Planning and execution of sales is the … [Read more...] about Job responsibilities of sales manager
The combination of an intangible market such as the internet, promoting closely related tangible or intangible products is known as a Meta market. For understanding meta markets lets first outline two definitions. Market Places – Markets of physical goods and products is known as Market places. The market places has presence of companies which manufacture their own … [Read more...] about Meta Markets
Gillette is a premium brand company and was founded in the year 1901 by King C Gillette. In 2005 Procter & Gamble, the new owners of the company, merged with Gillette and retained the brand name. Procter & Gamble is a multi-national company dealing with a variety of brands and products like Household Care, Health Brands and Beauty Products. The company slogan of … [Read more...] about Marketing mix of Gillette – Gillette marketing mix
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised. Thus, without investing in time or money, you can get the solutions for your problems. The common reasons to conduct secondary research is to find out competitors movements, market share and other such … [Read more...] about How to conduct secondary market research?
The swot analysis of Yahoo discusses the strengths, weaknesses, threats and opportunities for the internet marketing giant. Although Yahoo has been left far behind by google and facebook, at one time it was in contention for internet dominance. Here is the internal analysis of Yahoo. Strengths Yahoo has the maximum number of users and most of revenue is generated … [Read more...] about SWOT analysis of Yahoo
Due to the rise in the number of competitors as well as the buying options in front of consumers, relationship marketing has been on the rise. Relationship marketing involves making strong and deep relationship with the consumers (whether they be individuals or organizations), such that the consumer does not shift a brand and has a long term and satisfying relationship with the … [Read more...] about Relationship Marketing Explained – What is relationship marketing
The new Nirma advanced is no longer the nice auntie who wants cleanliness at a low price. She is now a young woman who wants her clothes to be clean no matter what. The ad depicts that today's women have to go through a lot to achieve what she desires. However, the attitude has changed over time and nowadays women dont take things lying down. If they have decided something, … [Read more...] about The new Nirma advanced becomes stubborn for cleanliness
LG electronics is a multinational company of South Korea that deals in electronic goods. This Global Company has spread its network all over the world with its headquarters in Seoul. It was founded in the year 1958 with the aim of rebuilding its nation with domestic consumer goods. From a national company to an international company it has come a long way. Currently LG … [Read more...] about Marketing mix of LG – LG marketing mix
We can broadly classify that a salesperson's job is do sales. However, even in sales, we have a hierarchy and multiple tasks which need to be completed everyday. There is execution of sales and then there is management of sales. Depending on your sales profile, your job responsibilities can be decided. The job responsibilities of sales executives are completely different then … [Read more...] about What are the job responsibilities of sales executive?
Where integrated marketing communications focuses on the communication and promotions aspects, integrated marketing in turn focuses on the marketing mix of products viz – product, price, place and promotions. The idea behind integrated marketing is that you can customize the offering to a customer based on the segment you are targeting and thereby target various segments … [Read more...] about Integrated Marketing
SBI has its roots since 1806 which was later transformed under various names, finally SBI Was established after the act in parliament on May 1955. In the year 1959 SBI took over 8 state owned banks and since then it started to grow up carrying its heritage of servicing people at various economic levels. … [Read more...] about SWOT analysis of SBI
The types of market you are in determines the type of business strategy you need to have. Strategies for consumer markets are completely different from that of industrial markets. Industrial markets deal in bulk product selling whereas consumer products generally involve breaking the bulk. Costing and marketing is a critical function for both types of markets. Furthermore, … [Read more...] about Types of Market
Core competency decide whether or not the firm has a sustainable competitive advantage. Walmart has a core competency which is its supply chain. Adidas and Reebok have their own core competency which is their brand image. Why do these firms try so hard to build and strengthen their core competency? It is because of the following 3 reasons. 1) Sustainable competitive … [Read more...] about 3 reasons Core competency is most important